US designer Marc Jacobs has launched a virtual watch for the iPhone that customizes your phone in the style of his spring collection.

A drawn doll inspired by the designer’s most recent collection lets you read the time in style.

The IWC iPhone application is officially live. The app is available for free download on iTunes and has the capabilities to showcase the entire collection.

By holding the iPhone up to your wrist, users can even virtually wear the different IWC models with the “try it on” function.

Another feature of the “IWC App” is the possibility to locate to the closest IWC Boutique or IWC Authorized Retailer.

With a price tag of $3.2 million, the new iPhone 3GS Supreme launched yesterday by Stuart Hughes could be the world’s most expensive phone.

The handset was made for an anonymous Australian businessman with 271 grams of 22ct solid yellow gold and 136 flawless F-color diamonds totalizing 68ct.

The Apple logo is made from solid gold and decorated with 53 diamonds of 1ct, while the front navigation button consists of a single 7.1ct diamond.

Gucci has launched an iPhone and iPod Touch applications. They are now available at the application store for the iPhone and the iPod Touch.

The release coincides with the Gucci Icon-Temporary project, a traveling sneaker store which opens on October 24 at 43 Crosby Street in New York City.

It is also the only place you’ll be able to land a pair of limited edition sneakers designed with DJ, musician and producer Mark Ronson.

Jaeger-LeCoultre has launched a new iPhone application that aims to share the fascinating world of fine watch making with the public.

Rather than simply present their collection, the app invites you to look at iconic models from a whole new angle: the perspective of an amateur watchmaker.

The application lets you explore the various stages in creating a watch, and a comprehensive horological dictionary compliments the six introductory lessons.

Following Van Cleef & Arpels, Piaget also intends to amuse all with its new iPhone application.

Based on the Polo Forty Five model, Piaget’s iPhone application displays a virtual time clock.

This original timepiece in titanium, steel and injected rubber houses an automatic Manufacture Piaget caliber.