Starwood launches ‘Richest Elite’ traveler benefits

International hotel chain Starwood has unveiled a major revamp of its Starwood Preferred Guest loyalty program, targeting elite travelers with a host of new benefits. The chain, which operates Sheraton, Westin, W Hotels, Le Meridien and St Regis, says that it’s responding to the global uptick in travel to target the ‘sophisticated’ market, which it … Continued

The New Trump Card Privileges Program

Trump Hotels has announced a new loyalty program for its luxury-loving members, promising unique benefits to guests who hand over their Trump Card. The Trump Card Privilege Program was unveiled by the luxury chain January 25 as a way for Trump to compete with other brands such as Ritz-Carlton and Fairmont, which both offer their … Continued

Starwood Preferred Guest points most valuable

Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor. Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a … Continued

InterContinental launches half-price points deals

Members of the InterContinental hotels loyalty program are to be offered the chance to snap up last-minute hotel deals on points, the company announced August 1. Last Minute Rewards will offer Priority Club members the chance to redeem hotel nights for 50 percent fewer points than they would otherwise be offered at. The promotion will … Continued

Revealed: the heroes and villains of hotel wifi

Despite the internet now being a basic necessity for just about everything, getting hold of it while traveling can prove frustrating and expensive. Many hotels around the world, safe in the knowledge that business travelers with expense accounts will shell out ludicrous sums for just an hour’s worth of connection, continue to charge exorbitant rates … Continued

Carlson launches new loyalty program

International hotel chain Carlson is to relaunch its loyalty club with new rewards and perks for guests. The firm announced February 14 that Club Carlson will replace its old Goldpoints Plus program from March 31 as it aims to compete with similar programs such as InterContinental’s Priority Club and Hilton’s HHonors. Members will be able … Continued

Loyalty programs for independent hotels

Independent hotel loyalty program Voilà announced that it has landed in the US January 11, setting the scene for increased competition in a new market that allows guests to earn points for staying in non-chain hotels. Voilà, which allows consumers to earn loyalty points at some 250 independent four and five star hotels in Europe, … Continued

Free internet at Marriott hotels

Marriott has announced that internet access is to be free for Gold and Platinum-tier members of its Marriott Rewards loyalty program. The announcement gives the brand’s most loyal customers access to free internet in any Marriott hotel around the world — although you’ll need to stay around 50 nights to reach that Gold level. Compared … Continued

Ritz Carlton introduces loyalty program

Luxury hotel chain Ritz-Carlton introduced its new loyalty program September 15, revealing some of the high-end names it has partnered with. Ritz-Carlton Rewards goes “far beyond providing complimentary stays and airline flights,” offering a broad selection of unique travel experiences. Fashion names already confirmed for the program include clothing brand Vera Wang and retailer Neiman … Continued