Starwood's Preferred Guest

Starwood Preferred Guest points most valuable

Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor. Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a [...]

frequent traveler awards

Best frequent travel programs unveiled

Marriott has won two major awards at the Frequent Traveler Awards, held April 28 in New York. The chain’s Marriott Rewards scheme picked up the award for Hotel Program of the Year in both the Americas and Europe and Africa, although Priority Club by rival chain InterContinental took the Program of the Year in Middle [...]

Carlson Conference Logo

Carlson launches new loyalty program

International hotel chain Carlson is to relaunch its loyalty club with new rewards and perks for guests. The firm announced February 14 that Club Carlson will replace its old Goldpoints Plus program from March 31 as it aims to compete with similar programs such as InterContinental’s Priority Club and Hilton’s HHonors. Members will be able [...]

Voila hotel rewards

Loyalty programs for independent hotels

Independent hotel loyalty program Voilà announced that it has landed in the US January 11, setting the scene for increased competition in a new market that allows guests to earn points for staying in non-chain hotels. Voilà, which allows consumers to earn loyalty points at some 250 independent four and five star hotels in Europe, [...]

ritz-carlton-rewards

Ritz Carlton introduces loyalty program

Luxury hotel chain Ritz-Carlton introduced its new loyalty program September 15, revealing some of the high-end names it has partnered with. Ritz-Carlton Rewards goes “far beyond providing complimentary stays and airline flights,” offering a broad selection of unique travel experiences. Fashion names already confirmed for the program include clothing brand Vera Wang and retailer Neiman [...]

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