In order to celebrate the airline’s new in-flight bar, Virgin Atlantic has decided to create custom ice cubes in the shape of Richard Branson‘s head.

The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system to facilitate the most comfortable social experience in the air.

Not content with loading professional chefs onto its planes, Etihad has now gone one step further by sourcing daily produce from an organic farm in the UAE.

The products are provided by Abu Dhabi Organics Farms, a prize-winning outfit which is managing to cultivate vegetables and fruits and raise cows, chickens and goats despite the blistering heat of the desert that surrounds it.

International airline alliance SkyTeam is to roll out a global premium service for its top-paying customers – based on a package offered by US airline Delta since 2010.

The SkyPriority service will standardize the luxury travel experience for customers flying with SkyTeam members at over 1,000 airports around the world.

The service includes specifically prioritized check-in areas, baggage drop-off points, ticket offices, transfer desk, boarding lines and baggage handling for customers flying First or Business class.

The first class cabin of Qantas’s A380 super-jumbos, designed by Marc Newson, looks astonishingly like the U.S.S. Enterprise in Star Trek, reports Daily Mail.

The interior includes LCD touch panels, leather seating, plants, sheepskin-covered full-length beds and more than 1,000 videos to choose from.

Each berth even has a dresser for storing clothes – naturally, pyjamas are provided and there are just 14 berths in the whole cabin.

Etihad Airways has hired 110 cinternational chefs, some of whom have worked in Michelin-starred restaurants, to cook in its Diamond First Class cabins.

They are already working on flights to London, Sydney, Melbourne and Paris and will be introduced across all other First-class destinations by early next year.

The chefs work from a pantry, stocked with prime cuts of meat, sauces, par-cooked items, spices and freshly chopped vegetables along with specialized tools such as a a whisk and foamer.

Last week Lufthansa sent its first retrofitted 747-400 from Hong Kong to Frankfurt and those flying first class were in for quite a surprise.

Where previously these planes catered for 16 passengers in their ultra-luxury section, now they are fitted out for just eight and that means a full-length, window-side bed next to the seat, among other treats.

Lufthansa’s move comes as the likes of Continental Airlines, Delta Air Lines, Air New Zealand and Air Canada have done away with first class cabins in favor of expanded business class facilities.