Bono and his wife did not only appear in the latest Louis Vuitton campaign, now the French luxury brand and their own eco friendly brand Edun have collaborated on the Keepall 45 Travel Duffle Bag ($4,900).

All proceeds of the sale of the bags go to the Conservation Cotton Initiative, a company that helps the development of eco-friendly and organic cotton farming.

Bono and and his wife Ali Hewson star in the newest of Louis Vuitton’s “core values” ads shot by Annie Leibovitz.

The couple, who were shot in South Africa, wear clothing by Edun, Hewson’s sustainable fashion line. in which LVMH took a 49 percent stake last year.

it’s the first time the U2 front man has appeared in an ad without his band, and the first time a label other than Vuitton is getting a fashion credit.

LVMH, the world’s leading luxury products group has completed a minority investment in Edun, the ethical fashion company owned by Ali Hewson and her husband Bono, U2 lead singer and activist.

Edun is a brand of socially conscious fashion for men and women.

The Company’s mission is to create beautiful clothing and sustainable trade with partners in the developing world.