Garnering over 30,000 visitors and 7 million social media interactions in just 4 days, the world witnessed the launch of the latest fashion trends and projects at Pitti Uomo 94. The men’s fashion week prides itself as the benchmark standard for menswear and the accoutrements of men’s lifestyle, attracting the most important Italian and international buyers and the best international press. For Pitti Uomo 94, fashion scouts were not disappointed with its exclusive list of fresh and upcoming brands.
On The Runway: Pitti Uomo 94, Spring 2019
Sportswear remains the formula for popularity. Riding the streetwear wave, brands delivered what consumers wanted: on-trend sportswear to the tune of chunky sneakers, straight cut jeans, and panelled track suits. It was all almost too safe and predictable.
Some did impress, nonetheless.
Of the brands that rose to the occasion, Sunnei had to be one of them. Power duo Loris Messina and Simone Rizzo presented a comprehensive collection of graphic stripes and sporty silhouette with accents of bright colours.
Glenn Martens’ work with Diesel served wilder cuts and bolder colours, in the form of deconstructed suits and patent leather jeans.
Stefano Dorian Tarantini’s M1992 presentation merged cult and club-like motifs with the flair of 1980s Italian fashion. The collection featured bold corporate wear and industrial outerwear against obvious nods to street style – a fresh and dynamic collision of opposites.
Canali showed what they did best: classic formalwear staples with finesse.
Versace introduced a collection chock full of pieces that gratified Hautebeasts all round.
In similar vein, DSquared2 showed sportswear in all its chunky, sloppy, and oversized Hautebeast glory, albeit in bolder cuts and colours.
Fendi’s collection stood out for its young yet polished and elegant textures. Chic, yet playful at all the appropriate times.
Stella McCartney attempted to introduce formalwear while keeping it soft and casual for the younger crowd against immense interest in streetwear.
Miuccia Prada continues to keep things all at once on trend with sporty silhouettes, arresting with cuts and statement headgear, and decorous with suede for her signature regal touch.
In classic Giorgio Armani manner, the collection featured relaxed and soft tailoring to keep outlook for the pieces wearable and effortless.
The team at Ermenegildo Zegna introduced its most vibrant collection to date, with neon suits and brights making their mark on almost every look. Satori calls the collection “Weightlessness” and defines it through elegant design and performance.
MSGM offered easy-to-wear pieces that bring aesthetic and comfort to discerning consumers. Staying true to the commercial sense of Italian fashion houses, the collection was wonderfully pragmatic.