With its new global campaign “Rise Above” and its new film, Martell XO pays tribute to Martell’s unique heritage, using its emblem, the swift.

The house of Martell has collaborated with French interior architect and designer Eric Gizard to create the “Dôme” gift box for L’Or de Jean Martell.

One of the oldest and most historic restaurants in Paris will be auctioning off a collection of equally old, rare Cognacs and spirits from the bowels of its world famous wine cellar — home to 400,000 bottles that are guarded day and night.

The House of Martell has created the Martell XO Exclusive Architect Edition, designed in collaboration with the renowned French architect Christian de Portzamparc.

A bartender’s dream of mixing the world’s most expensive cocktail has been shattered after its key ingredient, a £50,000 ($77,615) bottle of cognac, was accidentally smashed.

A regular customer at the Playboy Club in London had the unlucky chance of being part of the destruction of the bottle of antique Cognac dating back to 1788.

Following the success of their KAWS collaboration, Hennessy has teamed up with graffiti artist Futura to create another limited edition bottle.