Burberry reached 10 million Facebook fans Dec. 24 and celebrated with the creation of three unique images designed by chief creative officer Christopher Bailey.

“Thank you so much for all your incredible support, ” the designer says in one message, which sees rows of Burberry Body bottles formed in the shape of a 10.

L2, a company that conducts research on digital business innovation, has released a study on the most web-savvy designers.

Burberry, which this week reported a 30-percent revenue rise for the first half of the financial year mainly due to a boom in the Chinese market, came out on top — “proof that digital investments translate to shareholder value,” according to L2.

Judging from its analysis, it is safe to say that those brands that connected the dots between social media and e-commerce fared best in the ranking.

Fashion bloggers will help propel online sales of designer clothes, jewels and luxury cars to more than 11 billion euros ($15 billion) in 2015.

The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly.

Brands such as Burberry, Tiffany and Gucci are increasing exposure to social media to connect with a new generation born when mobiles and Internet were already there.

The shopping landscape in Hong Kong is about to be expanded once again with news that luxury brand Burberry plans to open its Asian flagship store in the city.

Burberry will take up residence over two floors and 21,000 square (1950 sq m) feet of space and that the new store will open in the second half of 2012.

It will be the British retail giant’s largest store in the region and the second largest in the world, behind its 57th Street, New York outlet which spans 24,000 square feet.

Her gig as a Victoria’s Secret Angel bagged her a role in the new Transformers movie, several Vogue covers, and lucrative campaigns for British brand Burberry, which now has also made her the face of its upcoming Body fragrance.

Photographed by Mario Testino, Huntington-Whiteley can be seen wearing an open Burberry trench and nothing else in the just-released visuals.

Testino will shoot different models and personalities for Body, Burberry’s “most exciting launch that we have ever created,” according to creative director Christopher Bailey, over the course of the campaign.

Burberry Childrenswear Autumn/Winter 2011 campaign.