Burberry introduced last week a social networking site, artofthetrench.com, to encourage people to share their own trench coat stories.
The street-style formula is simple: users post pictures of themselves looking as chic as possible in a Burberry trenchcoat and wait for others to cast judgment.
Those judgments are invariably positive, giving the users an ego boost. Burberry reaps free advertising and a new source of brand loyalty.
Burberry, the British fashion label, has told Women’s Wear Daily that it will release a whole new range of beauty products next year.
After successful fragrance launches such as The Beat, it seemed like a natural move: “It gives another dimension to the brand,” Philippe Benacin, chairman and managing director of Burberry collaborator Inter Parfums SA told WWD.
The Prince of Wales opened the new global headquarters of British fashion house Burberry, at Horseferry House in London: totalling 160,000 sq ft over eight floors, houses over 800 employees and comprises cutting edge show rooms, design studios, modern contemporary office space and photo studios together with the exterior architectural features of the original 1930s building.
Burberry has launched its biggest store in South East Asia in Singapore! The 815 square metre store is located on ION Orchard and opened just yesterday.
To specially mark the opening of this store, Burberry designed a new exclusive range of leather accessories that include handbags, clutches and other leather goods.
After weeks of speculation, Emma Watson has finally been unveiled as the new face of Burberry.
Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed.
The campaign was shot by Mario Testino near Burberry’s new headquarters not far from Westminster Abbey, and shows true British weather (grey and cold) whilst Emma poses with several male models.
