Actress Julianne Moore will appear in BVLGARI’s Spring Summer 2010 jewelry and watch advertising campaign.

The campaign, scheduled to debut in February 2010, marks a new artistic direction for BVLGARI:

Rather than focusing on individual product categories, the ads will depict a lifestyle that they are calling Eccentric Charisma.

Actress Julianne Moore has become the new face of Bulgari jewellery.

Bulgari points to Julianne’s “timeless charisma” and “inescapable magnetism” as well as her beauty, intelligence and confidence as the perfect representation of the Bulgari woman.

The campaign was photographed by Mert Alas and Marcus Piggott and features the actress wearing Bulgari jewelry and posing with Bulgari handbags.

The Bulgari Serpenti Collection is Bulgari’s latest jewelry collection and takes its inspiration from snakes.

Bracelets and rings are unruffled of a series of scrupulously crafted components that replicate the scales of a snake.

The collection is made of yellow and white gold with scales made of onyx, pink coral, mother-of-pearl, lavender jade or encrusted with diamonds.

Luxury jeweler Bulgari is about to celebrate 125 years as one of the world’s most sought-after jewelry brands.

To commemorate the occasion, it is teaming up with an unusual partner: the Poste Italiane, or Italy’s postal service.

Worth 0,60 euros ($0,77), this special edition Bvlgari stamp shows the image of a dazzling necklace from 1965 made from yellow gold and platinum and heavily adorned with amethysts, emeralds and turquoises.

Him and Her, two exclusive chocolate pralines handmade by Miura Naoki, celebrates Valentine’s Day in Il Cioccolato, a top quality chocolate shop in Bulgari’s Omotesando twin store of Tokyo.

Elegant and refined gift boxes includes these two different melodies for the palate: Her represents the courage to break the rules with white and extra dark chocolate blended with floreali notes and strawberries accents. Him is a small poem of taste, born from the union of the paste of cocoa with coffee and grappa.

Bvlgari have expanded the Bvlgari Diagono watch collection with a luxurious new limited edition model.

The Bvlgari Diagono Retrograde Calendar Moonphase watch features a 42mm case made from brushed and polished 18K rose gold, a bezel engraved with the iconic Bvlgari-Bvlgari signature, and an intricate dial that showcases multiple textures and polished and faceted indexes.

The watch displays the moon phase on a half dial at the bottom of the display and the rose gold sectors at 9 and 3 o’clock show the day of the week and the date.