More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation.

The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year.

In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011.

British fashion house Alexander McQueen is teaming up with prestigious tailor Huntsman to launch a menswear made-to-measure service.

Launching in June at the McQueen store on London’s Bond Street, pieces will take around 12 weeks to make and prices begin at £4,500 (€5,400).

Customers can choose from a single-breasted dinner jacket, a black cashmere double-breasted overcoat and a black-and-white Prince of Wales check suit.

Rolls Royce will produce an exclusive suite of modifications in celebration of the Chinese Year of the Dragon, which begins next January.

The new Year of the Dragon Collection has been created in “preparation for this festive celebration… Inspired by the legendary creature that is revered in China.”

The collection features a set of particular details created by Rolls-Royce’s bespoke team that can be installed on its handbuilt vehicles, the popular Phantom and luxury Phantom Extended Wheelbase.

For one French wine house, when traveling with valuable, vintage wines there is no wrapping bottles in socks and sweaters, cushioning them with towels and nestling them in suitcases.

For Cordier Mestrezat Grands Crus, prized wines travel in style, laid snugly in a custom-made Louis Vuitton carrying case that can house four bottles.

The specially commissioned wine travel case was showcased at Vinexpo in Bordeaux this week, to mark the French winemaker’s 125th anniversary.

Whereas once they were the uniform of London’s elite movers and shakers, the legendary Savile Row cut of suit has slowly been making inroads into China.

And a collection of the British capital’s finest bespoke tailors now has big plans to extend its reach across the nation.

Gieves & Hawkes — founded in 1771 and the oldest and largest bespoke tailor on Savile Row — has just announced plans to open 10 new stores across mainland China this year alone, to go with the 90 already established in the country.

Prada is introducing PradaPrivate, a collection of sunglasses that enables wearers to customize the letters and symbols on the temple of their frames.

The Prada sunglass customization allows for two letters, numbers, and symbols to be placed on the temple arms of their shades.

Each sunglass arm has a tiny removable section that screws on and off, allowing the letters, symbols and numbers to be screwed on in any configuration.