Bottega Veneta is the latest fashion house to venture into the realm of personalization, with the launch of a bespoke service allowing shoppers to adorn the latest accessories collection with their initials.
Available through the brand’s e-commerce stores, the service has its own dedicated microsite, where fashionistas can create their personalized piece.
Women can select from a range of small leather goods, shoppers, wallets, cases, and a belt. For men, items include a tote, a cross-body bag, two wallets, and a belt.
The Italian fashion house Gucci is extending its menswear offerings to include Made to Measure, an in-store tailoring service that it is offering in 11 cities worldwide.
In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
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Automobile on 10th March 2012 |
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Revealed at the Geneva Auto Show in Switzerland this week, Aston Martin announces Q by Aston Martin – a new era in personalization.
Q by Aston Martin is a service that goes beyond the standard palette of paint, leather and trim finishes, taking the company into a new era in personalization.
A team that brings Aston Martin’s designers together with the company’s engineers and highly experienced craftspeople, allowing customers to enhance and personalise their Aston Martin with meticulous attention to detail.
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Automobile on 27th January 2012 |
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More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation.
The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year.
In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011.
British fashion house Alexander McQueen is teaming up with prestigious tailor Huntsman to launch a menswear made-to-measure service.
Launching in June at the McQueen store on London’s Bond Street, pieces will take around 12 weeks to make and prices begin at £4,500 (€5,400).
Customers can choose from a single-breasted dinner jacket, a black cashmere double-breasted overcoat and a black-and-white Prince of Wales check suit.
Rolls Royce will produce an exclusive suite of modifications in celebration of the Chinese Year of the Dragon, which begins next January.
The new Year of the Dragon Collection has been created in “preparation for this festive celebration… Inspired by the legendary creature that is revered in China.”
The collection features a set of particular details created by Rolls-Royce’s bespoke team that can be installed on its handbuilt vehicles, the popular Phantom and luxury Phantom Extended Wheelbase.
