“In view of the increasing enthusiasm for online shopping and the growing importance of the Chinese market, I have decided to open an Emporio Armani online store in China,” Armani was quoted as saying in a statement.
“We have identified a significant group of consumers who will certainly appreciate this new approach to shopping, one that becomes more popular every day”.
China’s ever increasing economic clout has again been reflected in a survey on consumer tastes in luxury goods which has shown the nation not only knows what goods it wants, it most certainly now has the means by which to buy them.
A report released this week by Bain & Company has claimed China is now the fastest-growing consumer of leather goods and jewelry worldwide.
Its overall luxury market has grown 23 per cent this year, meaning it’s on target to reap some 84.3 billion yuan (9.2 billion euro).
But what the world really wants to know is what are the Chinese after. According to this report, Louis Vuitton, Chanel and Gucci are the most lusted-for brands.
Remember when Giorgio Armani launched its Frames of Life print campaign earlier this year?
Well, in a bid to keep things current, the Italian label has just unveiled a brand new interactive website to put the ad online.
The interactive portal will allow you as a visitor to create personalized videos and photo albums, which can then be shared through various social media platforms.