Tag Archives: apple

Is Apple Slowing Down Your Apple Watch?

In December 2017, Apple Inc. finally admitted to something which consumers and die hard fans had suspected all along –  Apple has been intentionally limiting the performance of older iPhone models. “Planned obsolescence” is an  industrial design and economics policy where product manufactures “plan” obsolescence or built-in obsolescence, that is to say, design a production with a limited life span so that it will become obsolete according to planned product cycles.

The rationale behind such a strategy is to generate long-term sales volume by reducing the time between repeat purchases. Thus, when Applegate or BatteryGate first struck, the market was ready to accuse Apple of indulging in the practice of planned obsolescence by slowing down iPhones near or after the launch of newer iPhone models.

When forced to admit that Apple was indeed intentionally slowing down iPhones after several independent reports developed the same conclusion, the Cupertino giant was released this statement: “Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components.” Simply put, older model iPhones tried to draw more power than their batteries could handle and if the smartphones did not slow down, they would die eventually.

In short, the company was saying that the action is designed to keep older devices functional and prevent an issue with older batteries. According to Geek Bench, consumers who had previously replaced older batteries reported that their devices had recovered in terms of speed. In fact, Google searches for “iPhone slow” had a tendency to spike around the period where a new iPhone is slated for release. This got Luxuo thinking: Is Apple slowing down your Apple Watch?

Is Apple Slowing Down Your Apple Watch?

According to a Google search “apple watch slowing down”, uncovers slightly under 100 posts (some of these posts allow other users to mark that they too suffer from this issue) across a variety of forums including reddit and discussions.apple.com and several blog posts on how to speed up a slow Apple Watch.

That said, whether of not Apple is intentionally slowing down your Apple Watch, your smartwatch is bound to lag over time as the device ages, usage increases and more applications are running; conspiracy theory or not, limited RAM alone will slow a device down.

Presently, there’s no conclusive evidence on whether Apple is slowing down your Apple Watch but there is evidence which suggests that updating the Apple Watch’s operating system before Cupertino developers have ironed out the bugs and kinks of the latest version does tend to slow the Apple watch down prematurely, especially with version WatchOS 4.x.

Fact is, independent firms like Futuremark, the company behind a popular benchmarking app called 3DMark, often run benchmarking tests on Apple products and since Apple’s admittance to slowing down iPhones, we have seen discovered that these benchmark tests are typically run on relatively fresh devices, thus not exactly representative of what happens on older models.

“The longevity of Apple’s devices is a key reason why their resale value is so high, which in turn is one reason why people keep buying them and handing them down to family members or selling them on when they get new ones,” says Jan Dawson, founder of Jackdaw Research.

That said, Futuremark tests concluded that Apple iPhone’s GPU and CPU don’t shrink over time, nor do they slow. The most powerful defence against the planned obsolescence theory  was offered by Jackdaw Research founder, Jan Dawon: “The longevity of Apple’s devices is a key reason why their resale value is so high, which in turn is one reason why people keep buying them and handing them down to family members or selling them on when they get new ones.”

Ultimately, the reasons for why Apple devices slow down are applicable to all computing device: any new hardware running with the latest operating system and the newest version of a popular app will run exactly the way it was programmed and intended to. But when newer versions with new functionality designed to take advantage of the latest hardware gets released, then the new operating system and new application might just become too strenuous for old hardware to run – the reality is that the app demands more functionality and power (feeding into Apple’s battery issue). Data and processing power creep grows each year – for example, Windows 95 required 35-40 mb space, today, Windows 10 requires 16 gb harddisk space, over 1000% leap in slightly over 20 years.

Analogously, you could fit more older model Samsonite luggages into the boot of a car but fewer new Rimowa aluminium luggages, doesn’t mean that the factory shrunk your car, it only means that as airplane cargo holds grew larger and carried more, you didn’t get the newest car to keep pace with the growth.

On a support page detailing the ‘feature’, Apple has confirmed that “This power management feature is specific to iPhone and does not apply to any other Apple products.” That is to say, Apple isn’t slowing your Apple Watch down.

Or, you could just get the new TAG Heuer Connected Modular 45,  designed in the purest Swiss watchmaking tradition, powered by Android Wear and created in collaboration with Intel, the hardware and software will eventually become obsolete but you can swap the components out for newer, improved hardware or simply switch to the Mechanical Calibre 5 instead.


Oppo R9s ranked as best-selling Android handset of 2017


Apple‘s iPhone 7 and 7 Plus were, by far, the world’s two top-selling smartphones during the first quarter of 2017, according to data from Strategy Analytics. The list also features a surprise entry in third place, where the Oppo R9s rides high as the best-selling Android handset of the year so far, beating models from Samsung, Huawei and LG.

Almost nine million of the Chinese handsets were sold in Q1 2017. This 5.5-inch phone is strongly focused on photos, with a main 16-Megapixel camera with wide-angle lens and a 16-Megapixel front-facing camera for high-res selfies. It sells in China for the equivalent of just over €370/$400. The Oppo R9s takes third place in the Q1 top five, ahead of the Samsung Galaxy J3 and J5.

Top five highest-selling smartphones worldwide in Q1 2017

1. iPhone 7 (21.5M)
2. iPhone 7 Plus (17.4M)
3. Oppo R9s (8.9M)
4. Samsung Galaxy J3 (6.1M)
5. Samsung Galaxy J5 (5M)

Strategy Analytics also reports that Chinese manufacturer Oppo is now the number one smartphone seller in China and the fourth worldwide, behind Samsung, Apple and fellow Chinese brand Huawei. Although not distributed in all global markets, the brand currently has a range of smartphones which, on paper, have little to envy of competitors.

Founded in 2004, Oppo first of all specialized in making MP3 and then Blu-ray players, before launching into the smartphone sector in 2011 and gradually branching out beyond its home market of China. The brand makes a range of well-finished products with stylish designs and unbeatable price tags compared to Samsung and Apple handsets. The firm’s higher-end models aren’t lacking in innovation either, with functions including a “flash” recharge mode to fill up the battery in just 15 minutes.

Oppo is a subsidiary of BBK Electronics, a major Chinese group that also owns smartphone brands Vivo and OnePlus. As well as China, Oppo products are currently sold throughout South-East Asia, the Middle East, the USA, Australia, and in certain European and African countries.

Claridge's Gets Festive with Apple Christmas Tree

Claridge’s Reveals Apple Duo Designed Christmas Tree

Designers Sir Jony Ive and Marc Newson (both of Apple fame) have unveiled their latest project – the Claridge’s 2016 Christmas Tree.

The famous London hotel enlisted the help of Australian designer Newson and Apple’s Chief Design Officer Ive to create the festive installation, based on the concept of a magical forest described as “an immersive experience that plays with the relationship between nature and technology, tradition and the future and between three dimensions and two.”

The duo worked with British set designer Michael Howells on the scene, which features giant light boxes glowing with black and white images of snow-covered trees, natural and photographed silver birch and fir trees, and a canopy of natural green pine. Light settings recreate everything from celestial skies to sunrises.

“There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology,” said the designers in a statement.

Claridge’s Christmas Tree Gets Apple Makeover

Claridge’s Christmas Tree Gets Apple Makeover

One of the world’s most famous Christmas trees will be getting an Apple makeover this year… Luxury London hotel Claridge’s announced last week that its annual Christmas tree will be designed this year by Sir Jony Ive, Apple’s Chief Design Officer, and Marc Newson. Both Ive and Newson are currently at Apple Inc.

Widely recognized as two of the world’s most influential designers, Apple’s Chief Design Officer Sir Jony Ive is the designer of Apple products such as the MacBook Air, iPod, iPhone, iPad and Apple Watch, while Marc Newson, CBE, has worked with some of the most prestigious brands in the world and is currently Brand Ambassador for Qantas Airways and Designer for Special Projects at Apple. Newson is particularly remembered for the Lockheed Lounge, one of our favorites here.

Interestingly, news reports reveal that Ive and Newson are also long-time friends of the legendary Mayfair hotel. Well, the hotel’s Christmas tree has become a seasonal landmark and draws both visitors and Londoners alike to admire its festive design.

This is the seventh year that Claridge’s has invited a favorite guest to design the tree in their own unique style, with Paul Jackson, Claridge’s General Manager commenting that, “Christmas has always been a truly special time of year at Claridge’s and we are delighted to welcome our friends Jony and Marc to spread their legendary creative magic this year. We truly believe their innovative spirit and ground-breaking approach will make this year’s annual tradition one to remember for our guests.”

The tree will be unveiled in Claridge’s lobby on Friday, November 18, 2016.

Apple Announces Battersea Power Station as London HQ

Apple Announces Battersea Power Station as London HQ

Global technology colossus Apple this week announced plans to create a London headquarters in the iconic and long-abandoned Battersea Power Station on the banks of the River Thames.

“We are looking forward to opening Apple’s new London campus at The Battersea Power Station in 2021,” the world’s most valuable company said in a statement.

Around 1,400 staff from eight existing offices in London will relocate to the renovated landmark, whose distinctive chimneys have towered over the central neighborhood of Battersea since the 1930s.

The former power station lay derelict since it stopped generating electricity in 1983, but is undergoing a £9 billion ($11.7 billion, 10.4 billion euros) makeover to turn the 42-acre (170,000 square meter) space into offices, apartments, shops and leisure facilities. The new “Apple complex” will take over 40 percent of the office space.

The firm called it “a great opportunity to have our entire team working and collaborating in one location while supporting the renovation of a neighborhood rich with history.”

Finance minister Philip Hammond said the announcement “further strengthens London’s position as a global technology hub, and demonstrates how the UK is at the forefront of the next steps in the tech-revolution.

The power station is one of the world’s largest brick structures, and is noted for its Art Deco interior fittings. It has frequently popped up in popular culture, featuring in The Beatles film Help! and on the cover on Pink Floyd’s 1977 album Animals.

Apple Watch Series 2 by Hermès

Apple Watch Series 2 By Hermès

While the launch of the new iPhone has got many talking, it is the Apple Watch Series 2 by Hermès that has caught our eye. With a range of new styles and colours, the timepiece is the perfect blend of design and sophistication in one. To find out more about the new Apple Watch Series 2 by Hermès, visit Men’s Folio. For our part, we are still of the opinion that Apple has given up on creating the luxury watch for everyone…at least for now. It is item four on our list, if you are in a rush.

5 Highlights From Apple Media Event

Apple knows how to put on a good show— and orchestrate a media circus around it. You, like us, have probably been waiting for the Apple media event in San Francisco even if you care so little about Apple that you think a lightning connector is a kind of lightning rod. You can admit it even if you are an Android lover or if you just love to hate Apple (despite shrinking sales, the iPhone is still the best-selling smartphone in the world). Apart from rolling out the expected new generation of products, CEO Tim Cook is hoping these clever — and perhaps brave— introductions are set to jumpstart growth at the tech company. Here are five key things to note from the announcement, although really we are mainly interested in the Apple Watch, which is why that part has the most meat in this tale…

Water-resistant iPhones

The event saw Apple introduce two new upgraded versions of the flagship smartphone — but still at the same price. The iPhone 7 and iPhone 7 Plus, which will be slightly larger, pretty much look the same as the iPhone 6 and 6S Plus. With a powerful processor called the A10 Fusion chip, improved camera technology and even water resistance, it is all set to lord it over other new models in the industry. Seriously, that A10 chip is a big deal, bringing more power to the table, without consuming more power, and calling attention once more to Apple’s proficiency with processors. For the selfie lovers, the new dual cameras will allow for pictures with better quality. The most controversial move, however, is the removal of the headphone jack. There is nothing in its place; the proprietary Apple “lightning” connector will function as a headphone jack, with the help of an adaptor. Apple however isn’t encouraging the use of the lightning connector for this purpose. Instead, Cook, Ive and co are inviting you to cut the cord…

Cutting the Cordairpods-apple

Forgoing the plug-in headsets that usually end up entangled, Apple has introduced a new pair of wireless headphones. Using a new wireless communication chip called the W1, the new AirPods (we recall the days Apple made another product called the AirPort — similar sounding but totally different — but we digress) can detect if a user is listening to music or not, staying ready for action in standby mode. The AirPods connect automatically to all devices linked to a user’s iCloud account. As you can see, the AirPods are tiny so you can expect to lose them frequently. Then again, Apple has never made the best headphones for its own products so this is merely par for the course. Also, they have a company that happens to make headphones, as you may have heard…

Super Mario on iPhonesuper-mario-apple

In collaboration with Nintendo, Apple announced the launch of “Super Mario Run” that was designed for mobile. The iconic game featuring everyone’s favorite plumber will be available on the App Store this year. Alongside SuperMario, Apple announced that users of the Apple Watch will be able to enjoy the popular game Pokémon Go later this month.

Apple Watch Series 2watch_nike_hero-93ec8182802-h0

Speaking of the Apple Watch, the brand will be introducing the upgraded Apple Watch, which boasts a water resistance of up to 50 meters. Fitness junkies will welcome the GPS that allows users to track their workouts without having to bring along a smartphone. Just so you know though, your watch needs to be water resistant to at least 100 meters before you can safely swim with it. Apple will also be introducing new designs in collaboration with Nike that will be targeted at runners. For those favoring something more fashionable, Apple is also working on new styles for its Hermes edition and here is where things get interesting because observers are not buying it. For the record, neither are we.

The Verge — and others — have noticed Apple’s nod in the direction of utility, meaning its dream of conquering the Swiss fine watchmaking business might be over, or at least on hold. Basically, there is only one watch brand that is truly for everyone, middle class and up: Rolex. The Apple watch was meant to be all things to all people, whatever their station, and that was probably foolish — at least for now. Even mighty Rolex did not arrive as the King of Watches overnight, though it was born with a crown. Well, Apple will have to content itself with being the world’s most valuable brand and largest publicly traded corporation (by market capitalization).

iOS 10 Release

The new mobile operating system is aimed at working with the new hardware, on September 13, including upgrades to its maps and news applications. A test version of the software, which helps accelerate Apple’s efforts in home automation, was released earlier this year.

Paul Smith Apple Music Playlists.

Apple Music Playlist by Paul Smith

The British designer Paul Smith is in the news, not for a new menswear collection but for three new playlists curated by him exclusively for Apple Music. The playlists are now available through Apple Music and promise to bring listeners on a journey that explores his creativity. Each playlist is accompanied by a short video — which means we get a three visual diaries featuring the British designer in some of his favourite locations.

To find out more about the playlists by Paul Smith, visit Men’s Folio.

Final Verdict: Samsung Galaxy S6 Edge

Our friends from the Men’s Folio Singapore team had a bright idea for looking at the Samsung Galaxy S6 Edge – give the phone to non die-hard Samsung users for a fresh take. Below we present their final verdicts on the phone.

A Blackberry Classic user’s point of view

By Rachel Ang

Despite the cries of astonishment and undeserved horror whenever I whip out my Blackberry Classic to tap out a reply, I’ve stuck with the brand for the past four phones I’ve owned because I appreciate its focus on messaging, whether SMS, email, WhatsApp, or Blackberry Messenger. I’m not somebody who plays many games, so the fact that many applications aren’t available on the Blackberry platform doesn’t bother me. That being said, it was a pleasant surprise to see most of the common apps already installed on the Galaxy S6 Edge, even after rebooting it to factory settings. Gmail, Facebook, Instagram, and Google Drive are all there ready to go. For me, the only necessary app that needed to be downloaded specially was WhatsApp. Another reason I’ve remained using a Blackberry is its ability to multitask, especially between apps. I can easily minimize a browser window that is playing a YouTube video, and it will keep playing while I reply to any messages that come in. Although the Galaxy S6 Edge has a multi window feature, it unfortunately is not exactly user-friendly or intuitive. Perhaps, it takes a little getting used to. That being said, I do appreciate the touchscreen real estate on the Samsung Galaxy S6 Edge, which is halved on my Blackberry Classic due to the physical keypad. I’m rather hard pressed to choose between being able to browse beautifully through feeds and banging out emails under the table without having to look and check for autocorrect blunders.

Final Verdict: The sleek form of the Samsung Galaxy S6 Edge certainly wins points for attractiveness. While its user interface has room for improvement, I can certainly see myself living with it quite comfortably.

Lifestyle Image_9

A Nokia Lumia 930 user’s point of view

By Patrick Chew

Here’s the thing, I like my phones to have a bit of weight to them. I need it to feel solid and sturdy so that when I place it in my pocket, I’ll know it’s there instead of feeling the urge to perform the ‘mobile phone dance’ every once in a while, you know, the one where you’d frantically pat down all your pockets the moment you don’t feel like your phone is on you. That’s why the 132g and 7mm thickness of the Samsung Galaxy S6 Edge (a feat that Samsung’s engineers must have worked tirelessly to achieve) just doesn’t quite cut it for me. Having said that, I do appreciate its sleek design, held together by a metal frame with chamfered edges, a refreshing step away its predecessors’ heavy use of plastic. The mix of curved lines with right angles also gives it a very contemporary and expensive look and feel. My moment of satori came when I turned on the phone. The images and colors were incredibly sharp and more vibrant than anything my Lumia 930 has ever displayed, courtesy of a Quad HD (2560×1440) 557ppi display, which made it slightly underwhelming when I switched back to my Nokia’s 1920×1080 resolution. Additionally, the Google Play store presented a vast variety of apps, from immensely useful ones to the downright redundant, that the Windows Store sorely lacks. For years, I had convinced myself that Window Store’s embarrassing array of apps actually enabled third-party app developers to release their own versions of popular apps, but with added features. But I’ve found that there’s nothing like owning official versions of apps and taking comfort in its guaranteed quality and customer service.

Final Verdict: The Samsung Galaxy S6 Edge succeeded in persuading me to consider switching to an Android operating system. But whether or not I eventually opt for the S6 Edge is something that’s still up in the air.


An iPhone 6 user’s point of view

By Beatrice Bowers

My first reaction to the Samsung Galaxy S6 Edge was typical of any staunch Apple fan – derision that slowly faded into indifference. But pulling my courage and spirit of adventure together, I set my iPhone 6 aside (sorry, my love) for a day, and gave the S6 Edge a shot. Its 5.1-inch Super AMOLED screen is significantly larger and has a higher resolution than the iPhone 6, so watching movies on it is particularly enjoyable, especially with the tasteful color settings that made visuals appear crisper. Also a plus, it processes most common video formats, allowing me to watch MKV versions of MasterChef on the bus without the hassle of converting them first. My inner narcissist also believes that the cameras is an important part of a phone and the S6 Edge’s 16-megapixel rear and 5-megapixel front cameras, had me sold with the Beauty setting, which eradicated my blemishes and made me look like a K-pop star’s unsuccessful sister – a massive boost for my self-esteem since the front camera on the iPhone 6 tends to make my zits look more offensive than usual. When it comes to usability, and multitasking abilities, the S6 Edge left me confused. Being accustomed to the neat iOS interface without many opportunities for customization, its TouchWiz interface was overwhelming, partially due to my innate handicap from having used iPhones since its advent. It really took awhile to grow on me.

Final Verdict: If you’re one who enjoys making technology your slave instead of the other way around, and loves tinkering with interfaces, go for the Galaxy S6 Edge. Also, take lots of selfies. Your self-image will thank you.

Apple Watch Hermes

The Apple Watch Hermès is now available

Apple Watch Hermes

After teasing the collaboration last month, Apple has released the Hermès edition of its watches in select stores across North America.

The tie-in adds a touch of French luxury to the latest technological gadgetry. The amped-up version of the Apple Watch features a leather band and sports the Hermès logo on the watch face.

Bands are available as single or double tour, and as a cuff.

The watches are being sold at stores in New York, Los Angeles, Miami, San Francisco and Toronto. Prices start at $1,100.

Apple Watch Hermes Double Tour

Ferrari FF World Premiere

Apple CarPlay rolling out across Ferrari range

Ferrari FF World Premiere

Having added Apple CarPlay to its FF model and California T, Italian supercar firm Ferrari will be adding the iOS integration system across its range of high-performance sports cars.

Ferrari airplay

Next up in the marque’s CarPlay rollout will be the 488 GTB, 488 Spider and F12 Berlinetta.

Ferrari F12 Berlinetta 2015

The announcement was timed to coincide with the 2015 Frankfurt Motor Show, which runs September 17-27. The Ferrari FF and California T had adopted the standard at the Geneva International Motor Show in 2014.

burberry apple music

Burberry launches Apple Music channel

burberry apple music

Fashion label  has joined Apple Music as the first brand to have a dedicated channel, with a focus on emerging British artists.

Burberry musical collaborations have included Tom Odell, James Bay, George Ezra and Keane, and Burberry’s Apple Music launch, to be found in the Curators section, is to feature exclusive videos from Lilla Vargen, Georgie, and Rhodes.

A performance from Alison Moyet, who will play at London’s Burberry show on September 21, will also make it onto the Curator channel.

The clothing brand had previously founded Burberry Acoustic in 2010 to help establish its presence with a music and lifestyle crossover.

Jeff Williams

Apple launches Hermès Watch

Jeff Williams

Apple Inc. and Hermès International announced Wednesday that they have created a new version of Apple’s smartwatch.

The watch, which will go on sale Oct. 5, will marry bands made in Hermès’ signature leather with a specially designed user interface.

The Hermès watch will have a choice of three bands with the stainless steel face: a single leather loop, a double loop and a cuff. The double loop only comes with the 38mm face, while the thicker cuff only has the 42mm version. The bands are available in several colors of leather. The price will range from $1,100 to $1,500.

Apple Watch Hermes

To display the time, Apple adapted three fonts Hermès has long used in its watches. When the watch face displays the Hermès user interface, neither the Apple name nor logo is visible.

For Apple, the Hermès watch is its latest move to embrace luxury.

It has been courting the fashion industry, hiring famed designer Marc Newson and executives from Burberry and Yves Saint Laurent, all of whom participated in the conception of the watch.


Apple Watch store France

The Apple Watch is no longer by appointment only

Apple Watch store France

For shoppers hoping to try on the new Apple Watch before buying, the process has just become simpler. Starting this week, instead of making the required appointment and providing personal details, customers can walk into stores and try on the watch, according to 9to5mac.

The new policy will streamline the retail experience for those hoping to purchase the product and offer more hands-on time with the device to a larger range of shoppers.

Since the product came out four months ago, customers have been required to set up an appointment ahead of time and provide their name and Apple ID to store employees.

Customers still have the option of providing their email address and preferred Apple Watches in order for the Apple Online Store to keep their preferences on a wish list for future purchases.

iphone 6

iPhone 6S tipped for September 9 launch

iphone 6

Apple is expected to host its next iPhone launch on Sept 9, so what can we expect when Tim Cook takes to the stage to unveil the new device?

BuzzFeed’s John Paczkowski, who correctly called the date for last year’s event, claims that according to his sources, Apple will again host its Autumn iPhone 6S launch on September 9.

The ‘S’ suffix usually means more speed and the iPhone 6S and phablet counterpart, the iPhone 6 Plus S, will be getting a processor bump. However, sources believe that the updated devices will also feature Apple’s new ‘Force Touch’ technology.

Unveiled in March in the trackpads of its new MacBooks, Force Touch can respond differently to different types to pressure, so the weight of a tap or a swipe could conceivably activate specific features or open specific apps, for examples. It also offers haptic feedback: if you press, it presses back so that you know you’ve made contact, something that could add another level of immersion to mobile gaming, for instance.

The latest ComScore data, published on August 7, shows that in the US, Apple is increasing its share among US smartphone owners and iPhone sales are currently responsible for 44.1% of the market. Samsung is in second place with a 28.1% piece of the pie.

Data from Kantar world panel also published this month shows that in Europe too, Apple is building its share in each of the biggest markets — i.e. the UK, France, Germany, Italy and Spain — and that much of this increased popularity is down to screen size, but that quality is still key when it comes to a premium device purchase.

“The size of the screen was the main purchase driver for Android buyers across all of Europe’s big five countries. Although screen size has grown in importance as a purchase driver since the launch of the iPhone 6 and 6+, iOS buyers are generally driven by a wider list of factors, such as phone reliability and durability, as well as the quality of the materials,” said Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe.

Apple’s growing popularity with those who crave a larger screen is why Samsung has decided to break with its own traditions and launch its next phablet, the Galaxy Note 5, at a special event in August, rather than waiting until the International IFA in September. It wants its device on sale before Apple has a chance to announce its next iPhone.

Alongside the new phones, Apple is also expected to finally unveil its next-generation Apple TV set-top box, which will have a stronger focus on apps and gaming and will come with a completely reimagined remote control.

Unbox Therapy video

The next iPad could have a 12.9-inch display

Speculation is heating up regarding the rumored “iPad Pro,” so nicknamed in reference to Microsoft’s Surface Pro.

Fanning the flames are a video showing cases for a 12.5-inch device and social media posts of what are said to be sketches for the project.


Unbox Therapy released the video in question, which compares the 9.7-inch iPad Air with all of the new protective cases currently being produced, which are said to be for a next-generation iPad with a screen diagonal of between 12.5 and 13 inches and the same thinness as the iPad Air.

Interestingly, the case also features an opening on the side, suggesting the forthcoming iPad could be the very first with a 3.0 USB port.

Other rumors suggest the presence of a Force Touch screen, a feature introduced on the Apple Watch and the latest MacBook range, which senses the difference between a light touch and a firmer one.

The supposed iPad will also come with a Bluetooth stylus, an NFC chip for wireless payments, four speakers and a next-generation processor.

Though Apple has yet to confirm or deny this jumbo tablet project, the device would make sense as a competitor to the 12-inch Microsoft Surface Pro 3, which is positioned as both a tablet and an alternative to compact notebooks such as the MacBook.

According to the Wall Street Journal, Apple’s potential new tablet could enter production in the second half of this year and make its debut in the fall, in keeping with the company’s customary timeline since 2012.

The iPad Pro would join the 9.7-inch iPad Air and 7.9-inch iPad mini in the current range. Presumably, the device would be more expensive than its predecessors and would be marketed primarily to professionals and artists.


Does Apple want to analyze your DNA?


According to the MIT Technology Review, the iPhone maker wants to turn its devices into research tools for medical studies.

Apple is reportedly working with US researchers on the development of apps that would allow iPhone owners to test and share their genetic code.

Amassing a huge database of DNA samples would enable scientists to better understand the cause of a number of diseases, such as Parkinson’s and, hopefully, expedite research focused on developing treatments.

One source with knowledge of Apple’s plans told the publication that the idea is to enable individuals to “show and share” DNA information with for example, organizers of scientific studies.

Apple Watch Sport

A Guided Tour of the Apple Watch [VIDEO]

A little more than two weeks before the Apple Watch goes on sale on April 24, the Cupertino-based company has released a first series of “Guided Tour” videos for its smart watch. Pre-ordering begins April 10.

The videos available on the Apple website allow you to better understand how to receive and respond to messages, but also on how to personalize your screen and even share emotions and “tap” your friends.

There are two ways to order your watch: either by ordering it directly from the Apple website, or by reserving one at an Apple Store.


Apple Watch Sport

Apple hopes to make appointments with every future buyer in order to best determine the precise model that corresponds to his or her needs and to provide a quick how-to tutorial before completing the order.

The first generation of the Apple Watch is available in three model lines: Apple Watch Sport, from $349 to $399, the “classic” Apple Watch, from $549 to $1,100 and Apple Watch Edition, from $10,000 to $17,000.

The Apple Watch Edition model comes in 18-karat gold version with a sapphire crystal display.

iPad Air (R) and iPad Mini

The iPad: 5 years of innovation

April 3 will mark the five-year anniversary of the very first iPad‘s release in the US. Since then, we’ve seen the launch of 9 different tablets, 9.7 and 7.9 inches in size. The release of a tenth model is imminent.

iPad Air and iPad Mini

-iPad (released in April 2010): on January 27, 2010, Steve Jobs presented the very first Apple touchscreen tablet device, a new revolution three years after the iPhone. In a 9.7 inch format (1024×768 pixels), it uses iOS and grants access to thousands of dedicated apps. It came out in the United States on April 3, 2010 before gradually conquering the rest of the world in both its wifi and wifi/3g versions.

-iPad2 (March 2011): the second iPad, much thinner and lighter than the first, distinguished itself with the addition of cameras on the front and back of the tablet, along with a model in white.

– The New iPad (March 2012): this next incarnation is marked by the arrival of the Retina display (2048×1536 pixels) but also by the integration of Siri, Apple’s voice-activated assistant that debuted with the iPhone 4S. It was also the first 4G/LTE compatible iPad.

– 4th generation iPad (November 2012): besides a faster processor, a better frontal camera and a new connecting cable (Lightning), this tablet didn’t present any new major improvements.

– iPad mini (November 2012): this 7.9 inch (1024×768 pixels) version of the iPad allows Apple to sync with Google (Nexus 7) and Amazon (Kindle Fire) at a moment when the small tablet market was in the spotlight. The iPad mini is also more affordable.

– iPad Air (November 2013): this iPad was much lighter and thinner than any before. Besides that, only its new chip and color (Silver or Space Gray) set it apart from the previous model.

– iPad mini 2 (November 2013): one year after its release, the iPad mini 2 transforms in turn and now it too boasts a Retina Display and A7 chip, the same as in the iPad Air.

– iPad Air 2 (October 2014): Lighter than ever, this iPad is the first to offer the digital fingerprint Touch ID, already present on the latest generation iPhones, and an anti-glare display. The processor and main camera’s specs are improved, as is the RAM, now upgraded to 2GB. It’s also available in a Gold color.

– iPad mini 3 (October 2014): offered in the same color options as the iPad Air 2, the latest generation iPad mini also boasts Touch ID. Other than that, it uses all the same technology as its predecessor.

– iPad Air Plus? (2015): There are constant rumors of a new 12.2 inch iPad that would complete Apple’s range of tablets and directly compete with Microsoft’s Surface Pro. Whether or not that size is in the works, the next-generation iPad is expected in 2015.