Shangri-La Hotels & Resorts has recently unveiled a revamped website. New features, which include sharing the best of the group’s photography, aim to help travellers get closer to their destinations.
To commemorate the new site, the group is set to launch the ‘#LovingTheMoment’ Instagram initiative to encourage everyone to share photos of their location.
The new site features a user-friendly booking engine – with fewer steps and pages to complete a booking – to help ensure a more convenient confirmation process.
To make booking stays for frequent travellers easier, Shangri-La will also be launching a mobile application for iPhone and iPad users at the end of June.
The app will allow travellers to find a Shangri-La hotel, book their stay, and access all the latest offers. It will also let members of Shangri-La’s guest recognition and reward programme Golden Circle manage their accounts with a few easy touches.
“The new Shangri-La.com is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests,” Shangri-La Hotels & Resorts said.
The images featured on the website were carefully selected to illustrate the story of each hotel and reflect the romance of travel and Shangri-La’s heart-warming service.
In addition, each individual property page now features a “Your Shangri-La Story” section, which transports travellers to the hotel and destination through a compelling narrative.