Latest posts with tags "Nike"

Nike's Gender Discrimination Lawsuit

Feb 08, 2020 / Business of Luxury

A common statistic that women are making 79 cents for every $1 earned by men is touted as evidence of gender discrimination and an oppressive patriarchy but LUXUO finds that there are more nuanced factors at work


Nike: The Strengths and Pitfalls of Moral Marketing

Jul 04, 2019 / Fashion

Nike has found itself in an odd position where its own brand ambassador has the power to dictate consumer branding and in that, they might have missed an opportunity for an even more powerful moral position.


The Man Maketh the Brand

Sep 06, 2018 / Fashion

Wearing his namesake Richard Mille and with Nike’s latest technology, Rafael Nadal is epitome of how the right ambassador can enhance a brand’s perceived value


Virgil Abloh x Nike Limited Collection

Jul 28, 2018 / Fashion

Forget Anna Wintour and Nike. Abloh and Nike is where the hype’s at.


Hautebeast: Nike Air Force 1 Collabs with Jack Daniel's

Feb 18, 2018 / Lifestyle

Nike has released the Whiskey-inspired pair of Air Force 1, designed with dark brown leather as a nod to Jack’s barrel aging process, with gold detailing.


Hautebeast: Nike’s Epic React Flyknit

Jan 25, 2018 / Lifestyle

Nike’s latest running shoes offer runners greater cushioning that not only minimises impact but also increases energy return to boost performance


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