Louis Vuitton x Nike Air Force 1: The New King Sneakers.

Swept in the recent furore are Western fashion labels who have to grapple with the need to balance between their domestic and international demands.

Covid-19 has not only reset shopping patterns and habits, but accelerated the shift towards digital commerce – a reality that 2020’s top 10 luxury brands have adapted to.

A common statistic that women are making 79 cents for every $1 earned by men is touted as evidence of gender discrimination and an oppressive patriarchy but LUXUO finds that there are more nuanced factors at work

Nike has found itself in an odd position where its own brand ambassador has the power to dictate consumer branding and in that, they might have missed an opportunity for an even more powerful moral position.

Wearing his namesake Richard Mille and with Nike’s latest technology, Rafael Nadal is epitome of how the right ambassador can enhance a brand’s perceived value