Whisky Brand Creates Interactive Storm

In promotion of its new whisky, Talisker Storm created an interactive storm installation to bring the Isle of Skye’s weather across Europe.

May 08, 2013 | By AFPRelaxnews

A Scottish whisky company has created an interactive weather system that unleashes torrents of rain on participants in an attempt to convey the ‘stormy’ flavors of their newest brand.

interactive storm machine london

Set up outside the Design Museum on London’s South Bank and manned by one of the country’s best known weather forecasters Michael Fish, the eight-meter tall (25-foot) weather installation is able to recreate the tempestuous conditions of the Isle of Skye, one of the most northernmost islands of Scotland where the whisky is made.

interactive storm machine

Willing participants are subject to fog, rain, lightning and wind in exchange for a free glass of whisky, while those who can withstand the gale-force winds of the storm at full throttle are entitled to a free bottle of Talisker Storm.

Interactive Storm

The tasting notes of the whisky, meanwhile, describe the nose as spicy, with a mellow smoke and an explosion of pepper. The palate is “sweetly mellow” and rich followed by a spicy heat, while the flavor is drawn out with a balance of sweetness, smoke and salt, finishing into a clean, warming aftertaste.

Talisker Storm

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