Lifestyle / Wellness

Nike adv: Men vs Women challenge

Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.” With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice. The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella. The […]

Mar 22, 2009 | By Francesca

Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.”

With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice.

The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella.

The men are supported by tennis ace Rodger Federer, Swedish striker Zlatan Ibrahimovic, Liverpool hot-shot Fernando Torres and Tony Parker (with his wife, Eva Longoria, that throw his trainers off the balcony of their high rise flat).

Who can rack up the most kilometers on the Men vs Women challenge leaderboard at nikeplus.com?


 
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