A ‘Wine Glass’ for Coca-Cola
Inspired by the iconic curves of the original Coca-Cola contour bottle, the Coca-Cola + Riedel glass is made to enhance the drinking experience.
Just as snifter glasses are designed to enhance the brandy drinking experience, Coca-Cola is trying to convince consumers that a specially designed glass can also enhance the flavors of their fizzy drink.
Developed in partnership with Riedel, the new glasses are inspired by the curves of the original Coca-Cola contoured bottle, and are said to capture “the distinct spices, aroma and taste of Coca-Cola.”
The stemless glasses —already in stores— are lead-free and made in Germany. A single Riedel + Coca-Cola glass retails for $19.90.