Culture / Celebrities

Lady Gaga unveils Fame fragrance mini-film

Lady Gaga has unveiled the eagerly anticipated campaign for her new fragrance Lady Gaga Fame.

Jul 20, 2012 | By AFPRelaxnews

Lady Gaga Fame Fragrance

Earlier this week Lady Gaga took to Twitter to unveil the campaign for her fragrance Lady Gaga Fame, which features tiny men crawling all over her naked body.

Now the star’s Haus Laboratories has revealed a French-art-house-inspired mini-film showcasing laboratory workers conceiving the scent.

Shot by US photographer Steven Klein, the ad sees Gaga wearing a black mask and reclining on her side, with what appear to be metal action figures adorning her body.

The singer is releasing two editions of her debut fragrance — an “affordable” small bottle and a larger version dubbed “Le Masterpiece.”

The smaller edition of her upcoming edition will be priced at around $30, while the premier edition of the fragrance will retail for more than $70.

The perfume is set to arrive in stores this September and has been described as the “first ever black eau de parfum.” Although black in the bottle, it sprays clear and becomes invisible once airborne.

It is expected that the campaign will begin running in magazines this September.

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