Krug has listened to Krug Lovers, who love to share and appreciate their favourite champagne in unexpected places, and has created the Krug Flânerie.

The House has played with the codes of luxury leatherwork to create this practical and ingenious “must have” article.

Bearing the Krug stamp, its adjustable shoulder strap gives the option of carrying it slung across the shoulder or held in the hand.

Arranged in the form of stars, the strips of natural cowhide interweave to form a slouch bag, while subtly recalling the numerous vintages that make up the rich blend of Krug Grande Cuvée.

They reveal glimpses of the deep cherry-red interior, evoking the emblematic colour of the House of Krug, and in which a detachable cooler encases Krug Grande Cuvée, preserving it at the ideal temperature of 10ºC for two hours. Price: £185 ($200).