Korean Air and Absolut launch A380 collaboration

Korean Air Absolut celestial bar

Absolut Vodka has teamed up with Korean Air in a deal that will see the unit launch Absolut bars on ten of the airline’s new Airbus A380s.

The onboard ‘Celestial Bars’ – two in Business Class and one in First Class – will also feature duty free Absolut products to purchase.

The first Korean Air Airbus A380 took off on 17 June. The next four will be delivered by the end of 2011 and an additional five by 2014.

Three Absolut drink mixes will be available onboard; ‘Absolut Elyx’, ‘Just Add’ drinks and ‘Absolut Drink Lab’ drinks. Passengers may also create their own drinks.

The Celestial Bars have minimal Absolut branding, with no visible logos.

The supplier said the brand is communicated through a designed pattern inspired by traditional Korean woodcarvings that feature the Absolut bottle shape.

Source: Just-drinks

Absolut celestial bar