Dom Pérignon has struck a collaboration with contemporary American artist Jeff Koons to help the champagne house launch its Rosé Vintage 2003.
Adapted from his existing life-sized version of “The Balloon Venus,” Koons created smaller replicas of the metallic magenta art pieces to house bottles of the pink bubbly and designed the labels. Bespoke Balloon Venus replicas are made-to-order and will be available for one year.
On September 10, a limited-edition signed gift set will launch and offer two vintages: Dom Pérignon Vintage 2004, and the Dom Pérignon Rosé Vintage 2003.
The 2003 rosé, meanwhile, is being launched with much fanfare and described in sweeping terms for having been the earliest harvest since 1822 and for having survived extreme weather conditions including severe spring frost and an unparalleled heat wave.
The result is a rosé that bursts with the aromas of ripe fruit, figs, and strawberries on the nose, before unfolding into hints of guava, violet and vanilla as the wine breathes and grows, says Dom Pérignon.
Last year, Perrier-Jouet commissioned Japanese artist Makoto Azuma to reinvent the brand’s signature floral motif for its Belle Epoque Florale Edition 2004 – the first time the motif has been tinkered with since it was first created by Emile Gallé in 1902.
Dom Pérignon also tapped David Lynch to design the bottles for a 2003 vintage champagne, while Japanese duo Erotyka also created an origami-style foldable champagne bucket for Veuve Clicquot.