Westin is to roll out a global revamp of its health and fitness centers around the world, it confirmed January 31.
The luxury hotel brand will make over gyms and fitness centers at all of its 186 properties this year, it said, as part of an attempt to tackle upscale competitors such as Crowne Plaza.
Westin will become the first hotel chain to use ActiViva lighting, fluorescent tube designed by lighting giant Philips which contains a high percentage of blue light and is claimed to result in an increase of performance of ten percent or more.
Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor.
Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a hotel stay.
Westin has become the latest global hotel chain to partner with a sportswear manufacturer, announcing a collaboration with fitness brand New Balance.
The luxury hotel brand said December 14 that it will provide guests with New Balance sneakers and sportswear to use when staying.
In-room exercise programs that include stretching, cardio and yoga will also be developed for guests by New Balance’s “Fitness Ambassador” Holly Perkins, along with tips affecting travelers such as ways to combat jet lag and nutrition advice.
It will open two Westin hotels within the next two years, executives confirmed September 28, both close to Panama City.
Luxury hotel brand Westin is to retail products through Amazon, the firm confirmed February 22.
From March 1, fans of Westin’s hotel experience will be able to purchase items from its merchandise collection on a branded Amazon site, making it the first hotel to have an Amazon.com storefront.
Products on sale will include the “Heavenly Bed” set, found in all Westin rooms and complete with mattress, pillows, duvets and sheets.