Bacardi Global Travel Retail and Virgin Atlantic have announced the opening of the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow.

Guests are offered an amuse-bouche on arrival at the bar, with professional mixologists creating tailor-made Grey Goose cocktails.

Over the coming months Virgin Atlantic Upper Class passengers will see a series of special events being held in the Grey Goose Loft as Grey Goose celebrates its partnerships in the worlds of art, music, fashion and film.

Virgin Atlantic‘s cabin crew have been voted the world’s most attractive in a survey of British business travelers – traditionally the most frequent flyers.

The Virgin Atlantic crew, who traditionally dress in red, beat competition from Singapore Airlines and Etihad in the survey of 1000 business travelers.

Virgin’s stunning 53 percent of votes is credited to the airline’s sexually charged global advertising campaign, which featured Bond-style graphics and plenty of suggestive images.

Virgin Atlantic has become the first airline to lay on a complimentary helicopter transfer for its Upper Class passengers between Tokyo’s Narita International Airport and the center of the city.

Around 75 km to the east of Tokyo, Narita is infamous for its remoteness and poor links to the heart of the metropolis.

New bus and train links have reduced the time required to make the transfer to under an hour, but Virgin has realized there would be solid demand for a faster and more efficient method of beating the traffic.

The Wing airport lounge at Hong Kong International Airport has been chosen as the best in the world by guidebook publisher Frommers.

In a guide compiled for USA Today, Frommer’s picked the world’s top ten executive lounges, putting Cathay Pacific‘s 4,500 square meter facility in first place.

Reserved for Cathay’s first and business class passengers, the lounge offers individual bath and shower rooms with their own minibars.

Last week, Hong Kong-flag carrier Cathay Pacific unveiled its new lounge at Hong Kong International airport, promising a “new level of comfort and convenience.”

“The Cabin” is spread across 1,339 square meters and designed by Foster and Partners to be “contemporary, refreshing and dynamic.”

Passengers can choose between 5 zones designed for different purposes, including The Reception, The IT Zone, The Deli, The Health Bar, and The Relaxing Zone.

Passengers looking for the best inflight experience would be wise to stick with the Virgin brand, if the gongs handed out in a recent award ceremony are anything to go by.

Last week, the Airline Passenger Experience Association’s (APEX) annual Passenger Choice Awards lauded both V Australia and Virgin America for providing the “Best Overall Passenger Experience”, in the small and large airline categories respectively.

The awards are based on an online survey conducted earlier this summer, in which passengers were asked to evaluate their aviation experiences.