Virgin Atlantic has announced plans to become the world’s first airline to kit its staff with Google Glass.
Virgin Atlantic business and first class passengers (Upper Class passengers, as they’re called in Britain) flying from London Heathrow airport will be greeted by employees wearing Google Glass or a Sony SmartWatch 2.
The wearable technology will be used to identify and greet passengers by name and provide the latest updates on their flight information, weather and local events at their destination.
The airline also foresees potential for the technology to help deliver more personalized services such as identifying travelers’ food preferences.
Virgin Atlantic is testing the program in a six-week pilot project before considering a wider roll-out.
Sir Richard Branson has hired Dame Vivienne Westwood for a brand new project, designing a range of updated, green uniforms for his Virgin Atlantic staff.
Branson was keen to stress the importance of Virgin’s rock ‘n’ roll ethos when it came to the choice of designer: “when we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable.”
Naturally, the new women’s outfit comes in the classic Virgin red. The double-breasted jacket and pencil skirt are nipped in at the waist, and pleated with a 1940s French couture influence.
“My clothes have always got a very strong dynamic rapport with the body — they are very body conscious, they help you to look glamorous, more hourglass, more woman. I design things to help people to hopefully express their personality,” said the designer.
Meanwhile, the men’s looks were influenced by classic British tailoring. Westwood opted for a new version of the three-piece-suit made famous by London’s Saville Row, produced in a rich burgundy with grey shadow details under the pockets.
Most important to Westwood was a commitment to producing the garments (which will be worn by around 7,500 of Virgin’s staff) in a sustainanble and eco-friendly way: “I am always trying to find fabrics that are more friendly to the environment” she asserted.
Recycled cabin crew bags will be produced for Virgin by the Ethical Fashion Initiative, in collaboration with the U.N.-backed International Trade Centre, while the fabrics for the outfits will come from Closed Loop Recycling (a process that takes used clothing fibres and recycles them into new materials).
Staff will be seen in the new looks from June this year, with further fittings and feedback expected before a full roll-out in 2014.
This isn’t the first time that the world’s of fashion and aviation have mixed. Just last month, Victoria’s Secret and Mango model Miranda Kerr unveiled the Australian national carrier Quantas’s new uniform designed by fellow Aussie Martin Grant.
The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system to facilitate the most comfortable social experience in the air. Continue reading →
After Chanel’s Spring/Summer 2012 Haute Couture show was staged on a Chanel-branded airplane, air travel has never seemed so glamorous, and now airline Virgin Atlantic is launching its first ever lipcolor inspired by the cabin crew’s uniform.
The company has teamed up with beauty brand bareMinerals for the shade Upper Class Red, which will be sold at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK airports, before reaching bareMinerals stockists later this year. It will also be available for pre-order on board Virgin Atlantic flights. Continue reading →
Guests are offered an amuse-bouche on arrival at the bar, with professional mixologists creating tailor-made Grey Goose cocktails.
Over the coming months Virgin Atlantic Upper Class passengers will see a series of special events being held in the Grey Goose Loft as Grey Goose celebrates its partnerships in the worlds of art, music, fashion and film. Continue reading →
Virgin Atlantic has become the first airline to lay on a complimentary helicopter transfer for its Upper Class passengers between Tokyo’s Narita International Airport and the center of the city.
Around 75 km to the east of Tokyo, Narita is infamous for its remoteness and poor links to the heart of the metropolis.
New bus and train links have reduced the time required to make the transfer to under an hour, but Virgin has realized there would be solid demand for a faster and more efficient method of beating the traffic. Continue reading →
Passengers looking for the best inflight experience would be wise to stick with the Virgin brand, if the gongs handed out in a recent award ceremony are anything to go by.
Last week, the Airline Passenger Experience Association’s (APEX) annual Passenger Choice Awards lauded both V Australia and Virgin America for providing the “Best Overall Passenger Experience”, in the small and large airline categories respectively.
The awards are based on an online survey conducted earlier this summer, in which passengers were asked to evaluate their aviation experiences. Continue reading →
Virgin Atlantic president Sir Richard Branson celebrated Virgin Atlanticâ€™s 25th birthday this year by launching a new airline V Australia, and throwing an extravagant launch party in Hollywoodâ€™s Chateau Marmont on Sunset Boulevard in LA.
Branson has embarked on an eight-day journey around the world to mark the launch of the newest Virgin airline V Australia.
He started his trip by flying from London to Hong Kong and will travel to Sydney and Los Angeles before eventually returning to London.
Think the price of your airline tickets is growing while the leg room is shrinking? Well, it isn’t for everybody. Elitetravellers are accustomed to significantly better accomodations.
Newsweek is singling out what it says are the eight most luxurious airlines in the world right now, and by the looks of some of these pictures, some of the seflying experiences might have you thinking hard about actually caring whether you reach your destination !
The eight most luxurious airlines in the world enlisted by Newsweek in order are: