Sir Richard Branson has hired Dame Vivienne Westwood for a brand new project, designing a range of updated, green uniforms for his Virgin Atlantic staff.

Virgin Atlantic has launched a commercial art gallery at 35,000ft, allowing upper Class passengers the chance to view pieces by Ben Eine.

Delta Air Lines is buying Singapore Airlines’ 49 percent stake in Virgin Atlantic Airways, forging a joint venture to expand the carriers’ trans-Atlantic network, the companies announced Tuesday.

To mark the launch of their new amenity kits, Virgin Atlantic is giving away Swarovski-encrusted eye masks to five passengers.

The eyeshades feature stunning sunglasses designs – from the classic Wayfarer to the iconic shutter shade made famous by Kanye West.

In order to celebrate the airline’s new in-flight bar, Virgin Atlantic has decided to create custom ice cubes in the shape of Richard Branson‘s head.

The bar will also incorporate a raft of additional innovations including the fabulous new champagne coupe glass, enhanced mood lighting and a new seating system to facilitate the most comfortable social experience in the air.

After Chanel’s Spring/Summer 2012 Haute Couture show was staged on a Chanel-branded airplane, air travel has never seemed so glamorous, and now airline Virgin Atlantic is launching its first ever lipcolor inspired by the cabin crew’s uniform.

The company has teamed up with beauty brand bareMinerals for the shade Upper Class Red, which will be sold at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK airports, before reaching bareMinerals stockists later this year. It will also be available for pre-order on board Virgin Atlantic flights.