Megan Fox is the new face of the official worldwide advertising campaigns for Emporio Armani Women’s Underwear and Armani Jeans for S/S 2010.

The first advertising campaigns were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott.

Here is the tv spot and you can see the print campaign here.

Soccer star Cristiano Ronaldo strips down and flaunts those famous abs of his for the S/S 2010 campaigns for Emporio Armani Men’s Underwear and Armani Jeans.

The 24-year-old Portuguese stud, who plays for Spanish club Real Madrid and the national Portuguese team, replaced David Beckham who has been the spokesmodel for Emporio Armani Men’s Underwear since January 2008.

The short film “First Film” is Prada‘s latest collaboratin with avant-garde filmmaker Yang Fudong.

Featuring young men dressed in Prada menswear, the black & white film portays a timeless, dreamlike realm where anything is possible.

The film was shot in Shanghai, according to Prada the film was inspired by the Chinese adage that “the whole year’s work depends on a good start in spring”.

This was filmed in Dubai over 5 days and nights by Philip Bloom. Beautiful!

Star photographer Bruce Weber’s short film Ain’t Nothin’ Like The Real Thing kicked off Yves Saint Laurent‘s men’s wear show in Paris January 22.

Weber is perhaps best known for his ad campaigns and catalogues for Abercrombie & Fitch, which feature semi-nude hotties.

The black-and-white movie premiered on YouTube and Facebook simultaneously with the launch of the fashion show.

Actress Julianne Moore will appear in BVLGARI’s Spring Summer 2010 jewelry and watch advertising campaign.

The campaign, scheduled to debut in February 2010, marks a new artistic direction for BVLGARI:

Rather than focusing on individual product categories, the ads will depict a lifestyle that they are calling Eccentric Charisma.