April 17th, 2009
Time piece maker Tag Heuer has created a clever new promotional video using clips of Steve McQueen’s famous car movie, Le Mans.
The premise is a duel between the racing driver/hard man McQueen in his Gulf-liveried Porsche 917 and current F1 golden-boy Lewis Hamilton in his McLaren Mercedes.
Check out the clip below or click here to go to the Tag Heuer website.
April 14th, 2009
Swarovski has launched its first visionary watch collection: “Avant Time”.
The result of the ambitious project is an avant-garde timepiece, called “D:Light” and designed by the creative talent of renowned watch designer Eric Giroud.
“D:Light” is a futuristic model that links new electronic technologies with jewellery design.
Artistically fashioned in super fine steel or gold, first Swarovski timepiece brings together the functions of emotion-creating watch, bracelet and collector’s item.
April 2nd, 2009
Posing for her official White House portrait, Michelle Obama wears the Cartier Steel Tank Francaise that is tasteful and luxurious without being showy.
The White House portrait of the first lady does not make the model of the watch clear, but the trained eye is easily able to pick up the recognizable timepiece (The watch comes in both male and female models with various levels of gilding).
According to Frederic de Narp, CEO of Cartier North America Mrs. Obama wearing the watch was a “most positive surprise” and he also stated that “maybe it was a gift from her husband.”
March 21st, 2009
With Baselworld 2009 not far off, Swiss watchmaker Concord has revealed tantalizing images of an avant garde new timepiece, the C1 Quantum Gravity.
511 components come together in unison to create what has to be one of the most incredibly complex watches ever built.
An aerial bi-axial tourbillon mechanism. A vertical power reserve. Individualist seconds. A stripped-down dial and spectacular volumes: the latest specimen from the C Lab Series defies all theories !
January 31st, 2009
Salvatore Ferragamo in a partnership with Timex introduces a group of luxury watches called the Salvatore Ferragamo Timespieces collection.
Each Ferragamo Timepiece has been Swiss made and features clean lines which reflect the Ferragamo signature design.
“We have 4 main watch families at the moment – F80 inspired by Ferragamo’s eightieth anniversary, Vara inspired by our horseshoe buckle, Gancino inspired by the fastening on our handbags and Salvatore, the name of the brand.”
November 12th, 2008
Apparently not everyone is feeling the bite of the recession. A European mogul has commissioned luxury Swiss watchmaker Vacheron Constantin to create a one-of-a-kind $6.5 million timepiece which will automatically become one of the most expensive watches in the world.
The design, which may take years to complete, will be many times more precious than Vacheron’s Tour de l’Ile timepiece (picture above) created for the company’s 250th anniversary in 2005. Only seven pieces were produced at $1.5 million each.
The features of this time exquisite time piece include a perpetual calendar and leap year, star chart, celestial annual calendar, tourbillon regulator, sunrise and sunset indication, perpetual time equation, phases and age of the moon, substantial power reserve, multiple time zones and day-night indication, among others.
« If owning a regular Vacheron Constantin watch is the equivalent of owning a Rolls-Royce, then having this watch will be like having a garage full of them »
