February 6th, 2010
To celebrate the 40th birthday of the digital watch, Hamilton is releasing its own digital timepiece, the Pulsonic.
The Pulsonic combines a Swiss automatic movement with a digital face that stays powered for 82 days.
The case in stainless steel, black PVD or gold-plate PVD measures 39mm x 49mm. It has a sapphire crystal and is water resistant to 50 meters.
December 21st, 2009
The “Milestone 1941” Collector’s Piece is the ninth release in Omega’s Museum Collection.
Each year, the Omega Museum Collection selects one classic timepiece – it has to be more than fifty years.
Once selected, it is re-issued by blending its design excellence with Omega’s tradition of innovative contemporary watchmaking.
April 17th, 2009
Time piece maker Tag Heuer has created a clever new promotional video using clips of Steve McQueen’s famous car movie, Le Mans.
The premise is a duel between the racing driver/hard man McQueen in his Gulf-liveried Porsche 917 and current F1 golden-boy Lewis Hamilton in his McLaren Mercedes.
Check out the clip below or click here to go to the Tag Heuer website.
April 14th, 2009
Swarovski has launched its first visionary watch collection: “Avant Time”.
The result of the ambitious project is an avant-garde timepiece, called “D:Light” and designed by the creative talent of renowned watch designer Eric Giroud.
“D:Light” is a futuristic model that links new electronic technologies with jewellery design.
Artistically fashioned in super fine steel or gold, first Swarovski timepiece brings together the functions of emotion-creating watch, bracelet and collector’s item.
April 2nd, 2009
Posing for her official White House portrait, Michelle Obama wears the Cartier Steel Tank Francaise that is tasteful and luxurious without being showy.
The White House portrait of the first lady does not make the model of the watch clear, but the trained eye is easily able to pick up the recognizable timepiece (The watch comes in both male and female models with various levels of gilding).
According to Frederic de Narp, CEO of Cartier North America Mrs. Obama wearing the watch was a “most positive surprise” and he also stated that “maybe it was a gift from her husband.”
March 21st, 2009
With Baselworld 2009 not far off, Swiss watchmaker Concord has revealed tantalizing images of an avant garde new timepiece, the C1 Quantum Gravity.
511 components come together in unison to create what has to be one of the most incredibly complex watches ever built.
An aerial bi-axial tourbillon mechanism. A vertical power reserve. Individualist seconds. A stripped-down dial and spectacular volumes: the latest specimen from the C Lab Series defies all theories !
