Tag Archives: swarovski

Fashion Awards 2016 Nominees Revealed

What do Bella Hadid, Stella McCartney and Self Portrait have in common? No, that is not a value judgment on our part. Self Portrait is an emerging label sharing the Fashion Awards 2016 spotlight with Hadid, McCartney and many other luminaries. Each has been nominated for an award, which will be presented to winners December 5.

The British Fashion Council has revealed the nominations for the prestigious awards ceremony, which features nine different categories focusing on both British and international talent. These consist of British Emerging Talent, British Menswear Designer, British Womenswear Designer, British Brand, International Business Leader, International Urban Luxury Brand, International Model, International Accessories Designer and International Ready-to-Wear Designer. The nominees for four additional international special recognition awards are yet to be announced.

The list of nominees, which was voted for by 1,500 key members of the fashion industry earlier this year, covers rising stars such as the fledgling label Self Portrait, shortlisted in the British Emerging Talent category, alongside established heavyweight designers such as Gucci’s Alessandro Michele and Donatella Versace, both up for the title of International Ready-to-Wear Designer. You can read more about Self Portrait over at L’Officiel Malaysia, which has a lovely piece on this subject.

Other highlights include Grace Wales Bonner, who hit star status earlier this year when her brand Wales Bonner won the LVMH Young Fashion Designer 2016 award, and the French collective Vetements, which has made waves in the industry for its unconventional approach to statement fashion.

Held annually in London, the Fashion Awards have become one of the most important dates in the fashion calendar, celebrating the best of the industry’s talent. Last year’s big winners included the designer Tom Ford, who won the “Red Carpet” category, Jourdan Dunn, who took home the trophy in the “Model” category, and the fashion mogul Karl Lagerfeld, who was presented with the gong for “Outstanding Achievement”.

This year’s Fashion Awards, held in partnership with Swarovski, will act as a fundraiser gala for the British Fashion Council Education Foundation charity, which offers scholarships to prospective students at the UK’s top fashion universities and offers funding for apprenticeships to develop much-needed industry skills. The winners will be announced during a ceremony at London’s Royal Albert Hall on December 5, 2016. For a full list of nominees, see the Fashion Awards website.

Swarovski Crystal Galaxy

Swarovski Crystal Galaxy: Cosmic Wonders

Swarovski has managed some truly incredible feats. Firstly, its earliest cinematic debut on German-American Hollywood siren Marlene Dietrich in 1932 drama lm Blonde Venus was the talk of the town (Marilyn Monroe later made Swarovski even more popular after wearing its jewelry in the 1953 comedy Gentlemen Prefer Blondes). Secondly, its crystals have embellished the work of fashion’s most promising designers including Rosie Assoulin, Jason Wu and Mary Katrantzou, and also pop-culture icons such as the glass and ruby slippers of Cinderella and Dorothy Gale from the Wizard of Oz. Thirdly, it has developed pretty ingenious techniques (such as Pontiage, a method of freely setting crystals by hand on ceramic without prongs or glue), adding a new facet to jewelry-making savoire faire.

Creative Director Nathalie Colin

Creative Director Nathalie Colin

For a 121-year-old label with the expertise to make anything it wants using crystal, the possibilities in design are limitless. Creative director Nathalie Colin was inspired by a super colorful, imaginary underwater kingdom last season and created jewelry that resembled coral, shellfish and seahorses. This Fall/ Winter, in one of its most mesmerizing presentations yet, the Austrian jeweler looked to the intergalactic depths beyond earth’s atmosphere as its starting point.Swarovski-Crystal-Galaxy-necklace

“We wanted to take people on a journey through the universe. Entitled Crystal Galaxy, the collection plays with light and shadow, and boasts pieces which exude the mysterious appeal of outer space, either in a figurative or in a more abstract way,” says Colin, who works out of a studio in Paris. “We created round and 3D volumes, new shapes like double open rings and, of course, versatile silhouettes in a gradation of shades that recall eclipses, stars and constellations.”Swarovski Crystal Galaxy

There are four parts: The first, Stars and Constellations, capture the moon’s radiance on large cabochon crystals and crystal pearls; the second, Cosmic Night, recreates the enchanting Aurora Borealis using the iridescent coating that Swarovski developed for Monsieur Christian Dior in 1956 (when applied, the crystals shimmer in every color of the rainbow); the third, Planets in Orbit, comprises modern, spherical shapes that appear to oat weightlessly on sleek metal settings; and finally, Icicles consists of organic-shaped, frosted crystals that look like ice. “ The beauty of Swarovski is also its variety,” Colin adds. “ There is a good mix of statement and easy-to-wear pieces which are very contemporary. And the best part is that you can wear them according to your own style.”

This article was first published in L’Officiel Singapore.

Swarovski Collective 2017 Designers Announced

The annual Swarovski Collective sees designers gather together for an initiative that will showcase the creative efforts of designers with the Austrian jeweler. While we may have recently had the opportunity to learn more about the creations for this year, the brand is gearing up for 2017 and has recently announced their line up.

The Swarovski Collective initiative gives us 11 brands that will have the opportunity to receive 12 months of mentorship and financial assistance as they include Swarovski crystals into their spring and fall collections for 2017. Come June 2017, one lucky winner will be picked to receive the coveted prize of €25,000 — which was won this year by Rosie Assoulin. Even as they work on their new creations, the designers will be working on their creations for the official fashion weeks of London, New York, Paris and Milan.

First created in 1999, the initiative saw Nadja Swarovski, Isabella Blow and Alexander McQueen come together for a unique collaboration. Since then, its has seen some of the industry’s biggest names such as Alexander Wang, Proenza Schouler and Marios Schwab join the lineup.

The new line-up will see womenswear designers Emilia Wickstead, Faustine Steinmetz and Sadie Williams do Britain proud. Other European brands that also made the cut, include Finnish brand Aalto, Danish brand Anne Sofie Madsen, Milan-based Aurthur Arbesser and Vivetta as well as Paris-based designer Wanda Nylon. Across the pond, American labels Rosie Assoulin, Tome and Creatures of the Wind round out the list.

Atelier Swarovski Autumn/Winter 2016 Jewelry

The latest collection by Atelier Swarovski is what you might call “something old and something new.” For the Autumn/Winter 2016 collections, the brand has brought us four new collaborators and their designs along with three designers who have reimagined designs from the Core Collection. From the Swarovski collective prize, winners Peter Pilotto and Christopher de Vos, to designer Jean-Paul Gaultier, the collection showcases some interesting designs.

Peter Pilotto 'Arbol' collection for Atelier Swarovski.

Peter Pilotto ‘Arbol’ collection for Atelier Swarovski.

Take for instance the collection titled ‘Arbol’. The debut 13-piece collection by Pilotto and de Vos sees a myriad of shapes and colors come together. With patterns such as circles and squares forming the designs, the collection brings together nature and mechanical structures that were inspired by modern art. In a rhodium finish, the collection of necklaces, earrings, bracelets and rings is accompanied with Swarovski crystals in various colors.

Rosie Assoulin 'Jewel-y McHue-y' for Atelier Swarovski.

Rosie Assoulin ‘Jewel-y McHue-y’ for Atelier Swarovski.

Another Swarovski Collective member making her debut with Atelier Swarovski is Rosie Assoulin with ‘Jewel-y McHue-y.’ The designer uses traditional Georgian settings and modern materials to create a bold and understated collection. Each piece, sees the colored crystal matched with a base material of a similar shade. The result is a range of accessories for those who favor something less conventional than a metal frame.

Ye Mingzi 'Elements of the Universe' for Atelier Swarovski.

Ye Mingzi ‘Elements of the Universe’ for Atelier Swarovski.

Asian pride shines through with the next designer, Ye Mingzi. Her third collaboration is available only in the Asia Pacific Region making it one that we would love to get our hands on. Her 10-piece strong ‘Elements of the Universe’, the designs come in a rhodium finish with black diamond colored crystals and a rose gold finish with vintage rose crystals. The 12 symmetrical facets of the dodecahedron shape take center stage in double loop necklaces, drop earrings and men’s cufflinks.

Jean Paul Gaultier 'Reverse' Collection for Atelier Swarovski.

Jean Paul Gaultier ‘Reverse’ Collection for Atelier Swarovski.

French designer Jean Paul Gaultier visits the concept of perfect imperfection with his ‘Reverse’ collection. The asymmetric styles provide the wearer a chance to that can be switched and reversed according to the moods of the wearer. The crystals in the designs, are an adaptation of the designer’s multi-faceted Kaputt crystal, adding some edge to the glamorous designs.

Atelier Swarovski Autumn/Winter Core Collection 2016

Atelier Swarovski Autumn/Winter Core Collection 2016

Finally, we take a look at the three lines that make up the Atelier Swarovski Core Collection. Taking its inspiration from the rivers around the world, the ‘Kalix’ and ‘Moselle’ collections expand the existing range of accessories, while the ‘Nile’ joins the Core Collection this year. Each style, while sharing a similar inspiration, showcases various applications of crystal cuts in contemporary jewelry designs.

The Atelier Swarovski Autumn/Winter 2016 Collection will be available from Swarovski stores at ION and Tangs from September 2016.

Swarovski Activity Tracking Collection

Last month, Swarovski invited me to the Barre Studio try out its new Swarovski Activity Tracking Collection and I have to say, it was pretty impressive. To find out just how good the activity tracker was, I joined the brand for some fun at a Barre workout. I limped around for the rest of the week, much to the delight of my colleagues who have figured out just how often I work out (read: never), but at least I finally know what Barre is and just how useful an activity tracker can be.Swarovski-SS16_SPRING_CAMPAIGN-article-1

Already released in the United States, China and Hong Kong, the tracker is equipped with some of the most up-to-date activity-tracking technology from Misfit and an Activity Crystal. My favorite aspect of the tracker is that it serves more than one purpose. With versatility being the key, the user is able to switch between a sports band for workouts and a Swarovski Slake bracelet to create a fashionable accessory.Swarovski-SS16_SPRING_CAMPAIGN-article-3

To set goals and keep track of your progress, you simply have to download the Misfit app on your phone. Your progress is updated on the app through the crystal, as it synchronizes wirelessly with your smartphone. Apart from your activity, one can also create a food diary that even tracks your meals. The crystal is not only water resistant for up to 50 meters but also able to tell the time.Swarovski-SS16_SPRING_CAMPAIGN-article-2

With various styles and colours available, users are also able to mix and match the Slake and Slake Deluxe bracelets for any outfit and occasion.


Karlie Kloss is the New Face of Swarovski

Move over Miranda Kerr, for another former angel will front the campaigns to come for Swarovski. For the next two years, we can look forward to seeing Karlie Kloss as the face of the brand.

Due to be appear in a number of issues of national US magazines, the model will see herself in outdoor, television, digital and print campaigns from September. In the meantime, fans of the former Victoria’s Secret Angel can catch her in a video to be launched on the brand’s social media channel. The short and light-hearted video will feature the American model announcing the news and attempting to master the pronunciation of Swarovski.

Swarovski’s Creative Director Nathalie Colin commented on the news saying, “Karlie is someone young women look up to — her use of social media makes her accessible to a broad audience…. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life.”

Mother’s Day Gift Guide 2016

Do you feel the panic building up inside? What about the uncertainty? We know exactly what you’re going through. We are just two sleeps away from Mother’s Day in Singapore and still clueless as to what we should get dear mum. We know the go-to gift is a reservation at her favorite restaurant, but why not your one-and-only mum something she can look back on with fond memories.

As we brain-stormed about ideas in the office (Go Teamwork!), we agreed that mothers do not simply fit one mold. With their various interests and lifestyles in mind, we set out on a mission to find options for the woman who has, for many years, put you first. We present you with our gift guide to Mother’s Day that is sure to win you brownie points with dear ol’ Mum.

For the FashionistaYSL-BO-OPIUM-MINAUD.-PLEXINAP-418593_JA74O_8097_A-SGD2490

Whether she’s out for a night on the town with her friends or heading out for dinner with the family, mum always makes sure that she looks her best. For someone who has her own personal style and hates bulky accessories, I would pick the Saint Laurent Opium Minaudière. The Opium Minaudière is an elegant and stylish clutch that I’m sure she would love to add to her wardrobe. Plus, I think the rope straps and leather tassels are an interesting touch.

Robbie Wilson, Deputy Editor (Yacht Style & PALACE) 

For the Jet-SetterRS1361_Aman-at-Summer-Palace---Swimming-Pool

For something truly special, I would go with the best trip of a lifetime and there happen to be two such options this year, one from Aman Resorts and the other from Four Seasons.

This is just what the doctor ordered in terms of kicking back and having the world at your feet, private jet included. For mothers who are always putting other people’s needs before their own, this is a great getaway. Also, it is a proper tale to tell the grandkids about.

Ashok Soman, Associate Publisher (Luxuo)

For the Athletic MumSwarovski-Fitness-Tracker-Mothers-day

When you think about it, mothers – especially new ones – are like Ironman participants. They run after the kids, wheel the young ones around while gracefully completing the 5,736 errands at home and at work, and swim in an ocean of mixed emotions (mostly frustration and despair, tinged with love). So, really, most – if not all – mothers are uber-active women.

Which is why the versatile and very elegant Swarovski Activity Tracking Jewelry Collection, designed in collaboration with Misfit, is the perfect treat for the modern, active mum. There couldn’t be a more chic way for her to track her physical activity than with the beguiling Activity Crystal, which syncs to her smartphone wirelessly. Swap out the sport band for a Slake bracelet, and she’s ready for that critical meeting with important clients or that hard-to-come-by night out with Hubby away from the kids. She works hard enough. Let her do it in exquisite style, at least.

Justin Cheong, Deputy Editor (L’Officiel Singapore)

For the Jewelry AddictTiffany-Co-tourmaline-Mothers-Day

You can never go wrong with a beautiful creation from Tiffany & Co. Naturally, I gravitated towards the Blue Book collection and got lost in the many designs available. Somehow, I managed to narrow it down to one and I have to say, I am proud of myself. The cushion-cut green tourmaline ring with round diamonds would certainly be an eye-catching accessory for her to own and it would be a thank you to the woman who has endured my tantrums, and been my shoulder to cry on. If that doesn’t bring a smile to her face then I’m not sure what will.

Vimidamini Haridasan, Digital Writer

For the Beauty Junkieren_instant_bea.26112173008.h0

For all the stress, tears and wrinkles, I’ve inflicted upon her over the years, I think mom would really appreciate a good eye care regimen. Cult skincare label Ren’s “Instant Bright Beauty Shot Eyelift” is a new gel-serum that promises to dramatically lessen crow’s feet while brightening dark circles with its potent formula of Hyaluronans. Hopefully that puts the sparkle back into her eyes!

Shatricia Nair, Digital Writer

British Fashion Awards Gets Makeover

The British Fashion Council (BFC) is set to undergo a high-gloss makeover this year to establish a more global audience. Formerly dubbed British Fashion Awards, The Fashion Awards this year is a collaborative effort with Swarovski and takes place on December 5, this year at the Royal Albert Hall in London. Besides honoring British talent, international talent from both the creative and business sides of the industry will also be nominated for awards.

Switching to the famed Royal Albert Hall means that the ceremony can now seat up to 3,000 people (1,000 more than The London Coliseum), thereby garnering higher ticket sales and also international television partners. Half of these seats will be available for purchase by the general public, making it a fantastic opportunity for fashion enthusiasts to also be part of this annual extravaganza.

However, BFC’s ultimate aim is to raise significant funds over the next 10 years to provide scholarships through the Education Foundation, which offers financial aid to those attending top fashion colleges.

Speaking to Business of Fashion, Dame Natalie Massenet, chairman of the BFC, said the organization hopes to create an event which aspires to be “a mix of the Academy Awards and the Met Ball, on a global scale”.

Focus: Swarovski SS16 Sea of Sparkle

How many ways can one reinvent crystal? According to Swarovski – many. For 120 years, the Austrian label has dreamt up gardens of precious blooms and charming critters, recalled the decadence of ’20s Art Deco and transported its fans into imaginary fairy-tale worlds. In fact, Swarovski provided stones that decorated costumes, jewelry, hair and make-up in the 2015 flick Cinderella. Even the character’s iconic slipper was carved out of a solid crystal from the brand.

Swarovski’s popular Stardust and Slake bracelets make a comeback in new guises this Spring/Summer ’16; Eminence rhodium-plated ring with crystals; Swarovski’s popular Stardust and Slake bracelets make a comeback in new guises this Spring/Summer ’16

Swarovski’s popular Stardust and Slake bracelets make a comeback in new guises this Spring/Summer ’16; Eminence rhodium-plated ring with crystals; Swarovski’s popular Stardust and Slake bracelets make a comeback in new guises this Spring/Summer ’16

Swarovski’s Spring/Summer ’16 collection entitled Sea of Sparkle is also a reinvention of sorts. Each piece is highly stylised and different one from the other, yet the collection comes together in a harmonious depiction of an underwater kingdom, something creative director Nathalie Colin explored for the brand’s latest and most audacious showcase yet. Its energy is palpable, not only in the elaborate bib necklaces, drop earrings and supersized cocktail rings designed after corals, shellfish and seahorses, but in colors that bring to mind the earth’s oceans and seas at various times of day.

Intensely coloured crystals in Swarovski’s Sea of Sparkle collection are hand-set using the brand’s patented Pontiage technique, that does away with glue and prongs — Eminence rhodium-plated necklace with crystals; Eglantine rhodium-plated ear cuff with crystals; Efflorescence rhodium-plated necklace with crystals

Intensely colored crystals in Swarovski’s Sea of Sparkle collection are hand-set using the brand’s patented Pontiage technique, that does away with glue and prongs — Eminence rhodium-plated necklace with crystals; Eglantine rhodium-plated ear cuff with crystals; Efflorescence rhodium-plated necklace with crystals

Though big on individual appeal, pieces from the collection are meant to be mixed and matched. “My preference this season is to combine a bold ring with a fine crystal pavé band for a cool contrast, or to wear several rings that perfectly match the stunning colors of a necklace,” shares Colin. “As we are celebrating the beauty of nature, each piece offers a sophisticated and feminine elegance that is perfect for almost any occasion.”

Eglantine rhodium-plated earrings with crystals; Eminence rhodium-plated earrings with crystals; Eminence rhodium-plated earrings with crystals

Eglantine rhodium-plated earrings with crystals; Eminence rhodium-plated earrings with crystals; Eminence rhodium-plated earrings with crystals

Story Credits

Text by Kenny Loh

This story first appeared in L’Officiel Singapore.

6 Designer Sunglasses for Spring/Summer 2016

With the summer sun upon us, intense light is a further burden to those of us already braving the heat. Spring/Summer 2016 eyewear collections have elegant and innovative designer shades on offer, allowing one to stay fashionable and comfortable, without having to squint all day long.

Offering up a big dollop of high-glitz glamor, Jimmy Choo’s Vivy shades feature round nude colored or gloss black acetate frames with Swarovski crystals as decoration. As an added plus, the jewels are fully detachable, allowing you to adapt your style for any scenario.


Vivy by Jimmy Choo

With the geek chic aesthetic brought back into vogue by the likes of brands like Gucci, Tom Ford has decided to tap into that with the Greta model. These shades sport thick geometric frames in retro inspired colors such as ‘transparent pink’ and ‘honey/brown’.


Tom Ford Greta Sunglasses Pink

Fendi takes a leap into the future with its Eye Shine collection, yet still holding within it a bit of the retro vibe. Ingeniously featuring a ‘frame within a frame’, these round glasses have a 1970s color scheme of golden yellows and turquoise blues, but have a cat’s-eye silhouette.


Eye Shine collection by Fendi

On the other side of the spectrum, Moncler went all the way back to the 1950s with a stylized range of butterfly shaped lenses in pastel colors like taupes, corals, and mint greens. All perfect for a laid back feminine vibe.


Moncler Spring/Summer 2016

The ultra-modern Chanel went for style blended with technology by having a flat-mirrored eye-mask/visor like design engraved with laser padding. This Plein Soleil 2016 line uses colors subtly based on acetate to allow for slipping back and forth from black to blue on a solar cat’s eye, or from black to white on an oval optic.


Chanel Eyewear Spring/Summer 2016

Finally, we take a look at Cartier. Popularly known as aviators, the Panthére de Cartier features the Maison’s emblematic panther making an unexpected appearance in the lens. The three-dimensional jeweled panther is completed in gold or platinum with black lacquer, much like most of the eyewear. Choose between a golden flash or graduated grey lenses with silver toned reflections for a sleek and polished look under the sun.

The Panthére de Cartier

The Panthére de Cartier

Images courtesy of the brands.

Swarovski Teases Crystalline Hours Watch

This mysterious dazzler from Swarovski is the first automatic watch in the company’s women’s watch collection and will be revealed properly at BaselWorld 2016 (March 17-24), the world’s biggest and most important watch and jewelry fair. Blending together night and day, Crystalline Hours contains approximately 4,000 tiny faceted crystals in its case, and comes available in a white-strap version with clear crystals, or a black-strap version with black crystals. The straps are leather with an embossed crocodile structure.


The watch was created in collaboration with top watch designer Eric Giroud, and one of the plans was to make sure that “not everything gets revealed at first glance”. We of course know Giroud from his collaborations with MB&F and so might you! His involvement is intriguing… The mystery of the watch comes in the form of its “transparent” case that allows you to view the movement and the crystals from the front and the back. We know from the specifications that the case is stainless steel (or rose-gold tone plated) so perhaps the crystals are mobile, set under the sapphire crystal dome but above another sapphire crystal dial. Well that is just speculation at this point but we are certainly looking forward to learning more at BaselWorld!


The goal for Swarovski is clearly (no pun intended) to prove that technology and precision can be interpreted in a feminine way. We shall see if Crystalline Hours is indeed the crystal beauty that fits on your wrist, plays on your mind, teases your eye and complements your ballroom gown with delicacy. Consider our expectations raised!




  • Swarovski Crystalline Hours
    Dimensions: 38mm x 20cm
  • Functions: Hours, minutes
    Water Resistance: 50 meters
  • Power Reserve: NA
    Movement: Automatic, Swiss-Made
    Material: Stainless Steel, Rose-Gold tone on Black Version, Leather strap with embossed crocodile structure

Swarovski brings its tallest Christmas tree in Asia to Kuala Lumpur

For the first time ever, Swarovski is bringing its iconic Christmas tree to Malaysia and it is the tallest tree by the brand in the Asian region.

Created in collaboration with Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, the majestic Christmas tree stands at an impressive height of 23 meters with 175,000 striking clear crystals attached over 3,100 crystal strands.

The tree is now placed at the mall’s Centre Court for all to swoon over its sparkles and jewels, which is worth over RM 3 million (USD 700,000).

Inspired by Swarovski’s collection designed with Miranda Kerr for the festive season,the Christmas tree is adorned with ornaments in the form of hearts, stars, and snowflakes, symbolizing love, joy and spirit.

At the very top, a giant star-shaped crystallized ornament shines brightly to remind us all about hope and the future.

Miranda Kerr Swarovski

Miranda Kerr poses in the latest Swarovski campaign

Miranda Kerr Swarovski

Miranda Kerr has returned once again as the face of Swarovski, whose new Spring-Summer 2015 campaign was shot by Dutch photographer duo Inez Van Lamsweerde and Vinoodh Matadin.

Shot by Inez & Vinoodh, the new campaign places the Australian supermodel in a series of different everyday situations, all while highlighting jewelry from the new Swarovski collection. The campaign film is soundtracked by man-of-the-moment Pharrell Williams.

“Miranda Kerr is the perfect muse for this campaign. She exemplifies versatility, both in her way of life and in her style. A style icon, she always looks great, be it during casual and off-duty moments or on the catwalk,” said Swarovski creative director Nathalie Colin.

The campaign will debut ahead of Valentine’s Day, starting on February 4 in men’s and women’s magazines and from February 4 to 13 on TV.

Ye Mingzi Flower of Life Jewelry Collection

An Atelier Swarovski hair jewelry line with Ye Mingzi

Ye Mingzi Flower of Life Jewelry Collection

Twice a year since 2007, Atelier Swarovski collaborates with emerging and established designers on a one-off jewelry collection, to celebrate the fashion week season.

This time,  launches its first collection of hair accessories, in collaboration with Chinese designer Ye Mingzi.

It comprises three exclusive headpieces, two hair pins (with a gold-plated and a crystal version), and a tiara decorated with pearls and crystals.


Ye Mingzi

Like the rest of the Ye Mingzi collection, which comprises necklaces, rings and bracelets, these hair accessories feature an antique geometric motif.

These head pieces are available on atelierswarovski.com, and in some Swarovski boutiques and distributors.

The hair pins cost €80 and €96 (crystal or gold versions) and tiaras €280.

Swarovski’s Milan flagship.

Swarovski opens Milan flagship

Swarovski’s Milan flagship

 has opened a new Milan flagship on Corso Vittorio Emanuele, one of the city’s major pedestrian shopping avenues.

Swarovski’s new store is the company’s third in the city, and the 3,230-square-foot space runs over three floors, pulling together all the brand’s jewelry, watches and home décor together for the first time.

The boutique also shows off Swarovski’s ‘Crystal Forest’ design concept, with eco touches including LED lighting and recycled materials.


Eva Longoria

 is the second biggest-selling market for the brand, with the country now boasting 30 directly operated stores.

Celebrities including Eva Herzigova turned up for a launch party last week that showed off the store as well as the brand’s new Stardust bracelets.

The brand also added some exclusive models for the launch of the Milan boutique, including a two-tone version from the Spring/Summer 2015 collection, which will arrive in Swarovski’s other stores early next year.

Morgan x Swarovski

Morgan X Swarovski collection

Morgan x Swarovski

From November 10, for the second consecutive year, Morgan will launch a new collection created in partnership with .

Titled “Diva, The Crystal Angel,” the winter line is a tribute to Marlene Dietrich, who wore Swarovski crystals in the iconic German film “The Blue Angel,” and the pieces are inspired by glamorous 1920s cabaret styles.


Linnea Regmander

Morgan has adorned a wide range of items with Swarovski crystals: from elegant evening coats to dresses, tops, overalls, accessories and even underwear.

The collection goes on sale from November 10 in Morgan stores. Prices range from €39 to €500.

LG Swarovski OLED TV

LG’s New OLED TV Is Covered In Swarovski Crystals

LG Swarovski OLED TV

LG has partnered with Swarovski to create a one-off crystal-studded curved OLED TV, which is due to be unveiled at the IFA consumer technology show in Germany on September 5.

As well as incredible picture quality and a curved display that’s only 4mm thick, the television’s stand features 460 hand-applied luminescent Aurora Borealis crystals of three different sizes.

DON’T MISS: LG’S 105-INCH 4K TV COSTS $120,000

The resulting effect, according to LG, is “a subtle but elegant sparkling pattern that turns a cutting-edge television into a work of art.”

 is becoming the go-to company when manufacturers want to make their electronic devices that bit more desirable!

And, as well as this one-off television, a Swarovski crystal-encrusted strap for Samsung’s latest smartwatch will also be on display at this year’s IFA.

Samsung Gear S Swarovski strap

Samsung Gear S Gets Swarovski Treatment

Samsung Gear S Swarovski strap

No consumer is yet to get his or her hands on ‘s new smartwatch, the Gear S, but its first official accessory has already been announced: the Swarovski-designed Gear S Strap.

The strap is meant to accentuate the smartwatch’s fashion credentials and is adorned in crystals using Swarovski’s newly developed ‘Crystal Fine Mesh’ technique that makes crystals appear to be integrated into a fabric.


According to Samsung, the strap, which will go on sale in October, is a way of helping consumers to personalize their devices to reflect their personality.

A range of ‘Swarovski for Samsung’ accessories for the Samsung Galaxy Note 4 phablet, which will be officially launched on September 3, are also in the works and expected to go on sale before Christmas.


Dutch fashion designer Rolf Snoeren (R) and Viktor Horsing (C) stand next to models presenting their creations during the Viktor&Rolf Haute Couture Fall-Winter 2013/2014 collection show, on July 3, 2013 in Paris. AFP PHOTO/FRANCOIS GUILLOT

Viktor & Rolf team up with Swarovski

Dutch design duo Viktor & Rolf have created two new jewelry collections for Austrian brand Swarovski, entitled ‘Velvet Rock’ and ‘Frozen Crystal’.

Rolf Snoeren and Viktor Horsing

Unveiled during their show last week in Paris, ‘Velvet Rock’ does exactly what it says on the tin – features Swarovski’s famous stones coated with flock.

It’s something of a first, a textural experimentation playing with sparkling crystal and velvet which is also a nod to Viktor & Rolf’s new Paris flagship (which is covered in gray felt).

Viktor & Rolf’s new Paris flagship

The line features earrings, cuffs, chokers and rings which were apparently inspired by the style of American indie singer Joan As Police Woman.

“You will need a sense of humor and irony” to wear it Horsting told WWD.

viktor rolf Atelier swarovski