LG has collaborated with Swarovski, the well-known maker of all things crystal, to produce a curved OLED TV set with a crystal stand.
Samsung is putting the shine on its new smartwatch, the Gear S, with a sparkly strap from Swarovski.
Atelier Swarovski has tapped Dutch duo Viktor & Rolf to design a fall collection.
Samsung has shown off a crystal covered case for the Galaxy Note 3 as a limited edition version in association with Swarovski.
Stella Artois has collaborated with Swarovski to create a limited edition Crystal Chalice.
Kate Spade New York has created a limited-edition holiday collection with Swarovski Elements.