Tag Archives: scarf

Emilio Pucci Homage to Jet-Set Hotspots

Italian fashion house Emilio Pucci is honoring the jetset vacation spots of Saint-Tropez, Portofino and Capri with its latest collection of silk summer scarves. The Mediterranean hotspots have been added to the Italian fashion house’s ‘Cities of the World’ collection for summer 2016. Each scarf features a hand-painted illustration of the towns’ landscapes and characteristics, reproduced in postcard hues. Scarves of course are a major component of the Pucci fashion legend.

The Saint-Tropez scarf, a brand new design, is full of bright colors evoking the artistic spirit and sophisticated atmosphere of the famous resort. A series of striped umbrellas overlap nonchalantly around the central illustration, which depicts the town’s harbor, lined with shops and dotted with sailboat masts, on a sunny afternoon. The colors include bright vivid blues and reds, as well as the signature Pucci pink and orange combination.

The Portofino scarf, adapted from a 1950s design from the house’s archives, features motifs recalling the reputation of the city as a major seaport. Sailboats and sea creatures both real and mystical are arranged around the central illustration of the city’s magnificent views. Deep blue and green form the basis for the color chart, punctuated with yellow and bright pink accents.

The Capri design, also a revival of an archive piece, recalls the dynamism of the lively resort where Emilio Pucci opened his first boutique in 1951. The buzzing central piazetta takes the lead role, alongside the church of Santo Stefano and the majestic clock tower, all drawn from a bird’s perspective. Sheet music motifs accentuate the warm and cheerful idyllic island atmosphere, and two versions are available — a black scarf, punctuated by electric blue, pink and yellow, or a white scarf accented with yellow and orange red.

The trio joins the nine cities previously included in the collection, which was launched in 2014. Former destinations include Florence, Rome, Milan, London, Paris, Tokyo, Shanghai, Hong Kong and New York.

Crafted from fine silk twill and printed in Como’s celebrated silk district, the scarves are available from emiliopucci.com or in Emilio Pucci boutiques.

Burberry Goes 3D Interactive with NOVA

British fashion label Burberry is partnering with DreamWorks Animation’s newly formed technology company NOVA on a new 3D interactive marketing campaign. You can discover the fruits of this partnership right now, if you are in London.

The technologically progressive company has designed a digital experience featuring computer-generated versions of its iconic heritage scarf, which users will be able to personalize and play with on the world-famous ‘Curve’ screen in Piccadilly Circus, London.

The campaign will allow users to monogram their favorite Burberry scarves on their mobile devices, see them appear on the giant screen and even have the option of purchasing the modified item online or at the nearby Regent Street flagship store.

The experience launched December 14 at 10am GMT and is running 24 hours a day through December 31. If you happen to try it out, be sure to share your experience of this pioneering moment in luxury.

Burberry Scarf Bar service

Burberry launches Scarf Bar for personalized items

Burberry Scarf Bar service

Burberry has announced the global launch of its new “Scarf Bar” as part of its Fall/Winter 2015 season, allowing customers to create and personalize their own scarfs.

The Scarf Bar will be available in Burberry stores worldwide, where shoppers will be able to choose between 30 colors and print options, with the choice of adding a three-letter monogram.

With control over thread color and font size, customers can make up to 7,000 different combinations, ensuring an original item.

The service will not only be available in Burberry stores but online as well, via the company website at www.burberry.com.

Gucci limited edition foulard 2014

Gucci Paris Masters 2014 Scarf Designed By Frida Giannini

Gucci limited edition foulard 2014

The Italian fashion house known for its close ties to equestrian sports is sponsoring the sixth Gucci Paris Masters, the international show jumping event set to take place in December.

To mark the occasion, Gucci has released a special edition foulard.

Created by Gucci creative director Frida Giannini, the red, green and white foulard shows a horse and a pattern with the brand’s iconic Web stripe, which is inspired by the canvas girth strap used to hold saddles in place.


Both symbols pay homage to Gucci’s equestrian heritage and are also found in the logo for this year’s event.

The design was first created by hand using a special watercolor technique, before being hand screen-printed on silk twill to create each foulard.

Priced at €315, the 90 x 90cm foulard will be sold in a limited edition at the Gucci pop-up store during the Gucci Paris Masters December 5-7.

La Maison des Carrés

La Maison des Carrés by Hermès

Several years after the launch of the  website in 2001, the French luxury brand has opened La Maison des Carrés, a new digital showcase dedicated to its famous scarves.

The new site takes the form of a house inhabited by the Hermès family of silk accessories. The top floor is dedicated to its western-style silk bandanas, while a room just underneath houses a collection of Twilly ribbon-shaped scarves. A few floors down is a room devoted to scarves with the equestrian theme the label holds dear.


The interactive website also offers tutorials on different ways to tie its scarves, whether around the neck or around the head.

La Maison des Carrés

Of course, all of the items in La Maison des Carrés are for sale. After selecting a scarf and a color, shoppers simply select their country and delivery method: either by express mail or in-store pickup. Shoppers within Paris can even opt to have their scarf delivered by courier.


This is not the first time Hermès has shown a knack for clever digital marketing. Recently, the brand launched its Tie Break app, proving that modern technology and humor go hand in hand with luxury style.

Burberry Poncho

Get Your Own Monogrammed Burberry Scarf now!

Burberry has unveiled a new service that allows you to add your own initials to your warm winter accessories.

Burberry Poncho

Starting from September, you’ll be able to order online your own version of the Fall 2014 ponchos and the Heritage scarves, featuring your initials.

The cashmere ponchos and scarves are dyed and spun into yarn and woven into cloth on traditional looms in Scotland at a family-run mill.

They are then customized with a choice of up to three initial letters at Blyth on the Northumberland coast.

Personalized scarf

The latest pieces saw Christopher Bailey update classic Burberry designs which were originally created for activities including shooting, motoring and cycling, adding an equestrian touch with blanket-stitched edging.

Colors fall within the collection’s autumnal palette with geometric patterns and leaf and thistle motifs.


Burberry Prorsum Fall 2014 show

Burberry allows customers to add their own mark to clothing with its Runway Made to Order service which let fans pre-order outerwear and bags with their names engraved on special nameplates inside the coats and purses.

Emilio Pucci scarfie

Emilio Pucci launches new ‘Scarfie’ selfie app

Emilio Pucci scarfie

Luxury Italian fashion brand EMILIO PUCCI has launched its first mobile app, celebrating the label’s signature accessory, the printed silk scarf.

Scarfie is a playful twist on the selfie social media trend, letting users take photos of themselves and then personalize the image with the addition of a Pucci scarf.

The app allows users to choose their favorite scarf and style it in a variety of ways on the head, neck or wrist, before the picture is uploaded to social media or saved as a background.

Pucci is curating a specially selected portion of the stylish snaps to publish on its new, dedicated Tumblr page at emiliopucciscarfie.tumblr.com.

The app was launched in connection with the label’s new event “Design the Dream,” which will offer guided tours through the Pucci design process at a handful of flagship stores worldwide..

Emilio Pucci

Gucci Paris Masters scarf

The Gucci Paris Masters Scarf

Gucci Paris Masters scarf

In keeping with tradition, Frida Giannini has designed a special edition scarf for the Gucci Paris Masters 2013 equestrian jumping competition, taking place December 5-8 this year.

As the main sponsor of the annual international equestrian competition, Gucci has set a precedent of introducing an exclusive silk twill scarf to mark each edition of the event. These exceptional pieces are decorated by hand using a watercolor dye technique.

The 2013 edition scarf, measuring 90 cm by 90 cm, is adorned with Gucci’s signature green-red-green ribbon pattern. There are also other images associated with the brand and with the equestrian theme, such as stylized horse heads, riding stirrups and bridles.

The limited edition Gucci Paris Masters 2013 scarf will go on sale in the brand’s pop-up store in the “Village” outside of the event this December. Price: €295 (around $400).

Hermès launches Silk Bar pop-up space in NYC

Hermes Silk Bar Pop-Up

French luxury house Hermès is opening a pop-up ‘Silk Bar’ in New York City to celebrate the release of its new Silk Knots app, which launched in September on iOS devices.

The concept store, which the brand has previously deployed in Taipei, London and Hong Kong, sees Hermès sell a series of scarves, ties and other accessories.

The Silk Bar is located within the Time Warner Center in Columbus Circle, Manhattan. The NYC location comes with a retro ‘Diner’ theme and big neon Hermès signs, including a ‘daily silk specials’ board.

Also available is the new Maxi Twilly line which launched last week (scarves available for $290), but the main aim of the pop-up is to drive customers to the label’s main stores.

Visitors to the pop-up are also encouraged to use the Silk Knots app, which teaches users about the history of the famous carré, provides fun tutorials explaining different knotting techniques, and lets you upload photos of yourself in your new Hermès looks.

Hermes Silk Pop-Up

damien hirst

Damien Hirst collaborates with Alexander McQueen

damien hirst

Alexander McQueen has tapped Damien Hirst to create 30 limited-edition scarves in celebration of the 10th anniversary of the brand’s signature scarf print.

Each print is inspired by Hirst’s Entomology paintings – butterflies, bugs, spiders and other insects form kaleidoscopic geometric shapes, laid out to create the McQueen skull motif.

The brand said that Hirst was chosen because of his shared aesthetic vision, “in which an interest in symmetrical design is combined with strong references to the natural world.”

They will be available from McQueen boutiques and alexandermcqueen.com from mid-November in chiffon, pongé, twill and cashmere, reports WWD , with prices starting at £315.

Hiroshi Sugimoto

Hiroshi Sugimoto for Hermès

Hiroshi Sugimoto

Following previous team-ups with the likes of French conceptual artist Daniel Buren, Hermès has announced its latest limited edition scarf collaboration will be with Japanese photographer Hiroshi Sugimoto.

The partnership is in honor of the third edition of the luxury label’s Hermès Editeur project, which intertwines the world of fine arts and crafts with the realm of textiles.

Sugimoto’s limited edition silk scarves have been inspired by his “Colors of Shadow” project, and will be presented at the Art Basel contemporary art fair this June.
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Goyard Scarf blue

Goyard Presents New Scarf Collection

Goyard Scarf blue

French luggage maker Goyard have released a selection of scarves in their first foray outside of luggage and travel accessories.

The scarves are made of fine silk and are hand printed with an artisitc interpretation on Goyard’s signature “Y” chevron pattern.

There are 4 scarves in blue, orange, white, and pink colorways that match pieces from the Goyard luggage line.
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Film – Hermès “La Vie Comme Un Conte”

For a few seasons Hermes had been playing with fairy-tale plots and characters while creating ad campaigns.

And for their Fall 2010 ad campaign, Hermès have decided to teach us some new ways to wear — or rather, to use — our scarves.

With the help of Constance Jablonski and Jonas Mason, we now know we can use scarves and ties as Zorro-esque capes, masks, and as escape/entrance methods.
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Hermes Leather & Scarf Print Origami Set

hermes origami set

The French fashion house Hermes is offering an eye-catching new origami set paying homage to its iconic scarf designs.

The set features several sheets of origami paper adorned with scarf prints in various motifs on one side, and deep-hued Rothko-like color blocks on the other.

Encased in a handstitched black saddle leather envelope and presented in a black lacquer box, the set is priced at about $750.

Hermes Window Display Illusion

Japanese designer Tokujin Yoshioka has a new installation set up within Maison Hermes in Japan.

Based off a window display he presented in 2004, this new set up features a restructured design with an appearance by a famed Japanese actress.

The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.
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Film Hermes – All I do Is Dream Of You

Hermès silk jersey fluid scarf is a fantastic accessory. Its size and versatility means you can wear it as a foulard or a beach wrap, around your neck, over a coat or jacket or around your handbag, as a bikini top or around your waist. The possibilities are endless.

The character of Miranda Priestly, in the famous novel “The Devil Wears Prada”, wears a new white Hermès scarf in a different way every day.

Grace Kelly used her scarf as a sling for her broken arm. Madonna wore one as a halter in “Swept Away”. Every woman wants this chic of jersey or silk with its fabulous colors and unique print.

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