Roberto Cavalli, an Italian fashion designer who majored in textile print during his schooling years, thrived in his luxury business which included fashion design, perfume and leather accessories. Now, his next foray, though not his first will see Cavalli bring his designer touch on a hotel venture to Saudi Arabia. Mirabilia, is an upscale luxury hotel development in the Shams Ar Riyadh area. The newly clinched project is spearheaded by Chief Executive Officer Gian Giacomo Ferraris and Cavalli’s Florence-based company recently signed a US$600 million project with the largest publicly listed real estate developer in the Kingdom of Saudi Arabia, Dar Al-Arkan, to develop Mirabilia, Shams Ar Riyadh.
Italian fashion designer Roberto Cavalli to design Mirabilia, a luxury hotel in Shams Ar Riyadh, Saudi Arabia through a partnership with developer Dar Al Arkan.
Although real estate design on such a scale is a big point of distinction for Cavalli’s eponymous luxury fashion house, a collaboration of this nature is not a first between the two. December last year, Roberto Cavalli teamed up with Dar Al-Arkan to work on the interiors of an “I love Florence” skyscraper in Dubai, which is expected to complete in 2020. Ferraris said “We have 10 years of furniture and home design behind us,” in expressing the brand’s credentials in taking on such ventures.
Roberto Cavalli is no stranger to businesses in the Middle Eastern Region, without providing additional details, Ferraris said the company is finalizing a deal to launch branded hotels starting in 2018. Thus, joining the like of Giorgio Armani, Versace and Bulgari in developing luxury hotels and resorts.
“We have a precise and distinctive DNA and there is a link between us and Dar Al-Arkan’s idea of a Mediterranean resort, as we bring joy, colour and Made in Italy quality.” – Chief Executive Officer Gian Giacomo Ferraris
The breakthrough project for Roberto Cavalli is now well underway and is expected to be completed in 2021. Called Marvels in Latin, Mirabilia comprises a collection of luxury custom-built one- to four-bedroom residential villas that range from 3,240 to 15,120 square feet – and a total of 160 such villas overlooking the Wadi Hanifa valley. The interior will render the iconic prints and patterns of the most significant collections of the Maison.