April 29th, 2009

Want to make helmet hair sexy? Karl Lagerfeld provided us with the newest in luxury bike wear.
A mink coated helmet, complete with iPod capability can transform the embarrassing safety necessity into a sexy status symbol.
The revolutionary idea was brought together by the three way collaboration of designer, Karl Lagerfeld, French Luxury helmet maker, Les Ateliers Ruby, and Apple.

February 27th, 2009

Eley Kishimoto, surface decorators, created in collaboration with the luxury helmet company Les Atelier Ruby, a new line of Belvedere helmet (with facemask) and Pavilion helmet, decorated their iconic patterns.

In yellow and white background, both are available now at colette.

November 22nd, 2008
Goldstriker has introduced three new precious stone-bezeled iPhone 3Gs (pictured). Available in black and white diamonds, ruby and white diamond, or white diamonds, each is a 16GB model and fully unlocked.
The three new models are available now and sell for £3,595 ($5,350), £3,095 ($4,600), and £4,095 ($6,100), respectively.
August 27th, 2008
An American has purchased a rare intense red 3.69 carat ruby on eBay India for Rs. 8,20,000 ($19,600) making it one of the most expensive jewelry items sold on the country-specific Web auction site.
Arvind Juneja, a Jaipur resident has a family business of Jewellery and registered on eBay in October 2007. He has sold more than 90 pieces of jewelry and gems since October, 2007 on the Web site. His eBay id is “Jewelsafari.”
“I am an avid collector of precious gemstones,” he said. “I wanted to trade my collection with the buyers who really understand the worth of these priceless and unique gemstones.

August 3rd, 2008

Inspired by Steve McQueen, science fiction and the great tradition of the French luxury, Jerome Coste has created Ruby, a collection of helmets for motorcyclists.
These luxury motorcycle helmets are modern in design but retro in inspiration (the chrome-plated trim round the edge of the helmet, the steel badge and the claret-colored lining made from nappa Lambskin which is reminiscent of the beauty of vintage sports cars…)
All Ruby helmets are manufactured from carbon fibres, a technology from the aerospace industry that guarantees maximum strength, ultra lightness and multiple air channels keep allow for ventilation to keep your head from getting overheated
Jerome Coste sold his own motorbike to finance his production. “As soon as I sell enough helmets,” he says, “I am going to buy myself a new ride, probably a Triumph.” he said: “Guarantee the security and style of the heroes and heroines of everyday life.” It gives me almost want to spend my motorcycle licence …
A variety of colors and patterns are available - tere is even a line that is painted by Parisian graffiti artist, Honet, that sports a variety of colors and patterns.
Ruby helmets cost 550 euros or ($1100) and are available at L’Eclaireur, Colette….

