British manufacturer of super-luxury motor cars Rolls-Royce Motor Cars has unveiled the Phantom Series II at 2012 Geneva Motor Show in Switzerland.

The series II comprises Phantom Saloon, Phantom Drophead Coupe and Phantom Coupe featuring enhanced design, drivetrain and technology.

The Phantom II features “significant improvements in design, drive-train and technology,” Rolls-Royce says.

More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation.

The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year.

In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011.

Luxury car maker Rolls-Royce has developed its first electric-powered vehicle, that goes up to 125 miles fully charged.

The one-off Phantom 102EX has been touring the globe to gauge the reactions of Rolls-Royce owners and potential customers to a fully electric-powered car.

The 6.75-liter V-12 was replaced by a massive 71-kilowatt-hour lithium-ion battery housed within the aluminum spaceframe.

Rolls Royce will produce an exclusive suite of modifications in celebration of the Chinese Year of the Dragon, which begins next January.

The new Year of the Dragon Collection has been created in “preparation for this festive celebration… Inspired by the legendary creature that is revered in China.”

The collection features a set of particular details created by Rolls-Royce’s bespoke team that can be installed on its handbuilt vehicles, the popular Phantom and luxury Phantom Extended Wheelbase.

The world’s largest Rolls-Royce dealership has opened in Abu Dhabi as the luxury brand continues its expansion in the Middle East.

Spanning a massive 9,687 square feet, the showroom includes just five Rolls-Royce cars, but also houses a coffee bar, “customer configuration lounge,” and is linked to a new on-site Rolls-Royce service facility.

To mark the opening of the new facility, Rolls-Royce launched a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, which forms part of a collection of 100 highly bespoke Rolls-Royce Phantom models.

Rolls-Royce will join the electric car club at the Geneva Motor Show, but like many of its luxury counterparts, it seems uncertain that electrified vehicles are the future.

It will show a one-off electric version of its $300,000 Phantom sedan at the show before sending the vehicle on a global test tour.

Rolls-Royce, one of the world’s most iconic — and expensive — automakers, described the model, known as the 102EX, as a “test bed” to gather research for future decisions about alternative drive trains.