A new Polaroid camera will be released next year that allows users to both instantly print photos and share them on Facebook and Twitter.
It supports wi-fi and Bluetooth and will be built around the Android operating system when it launches in early 2014, but, unlike a number of other Android cameras already out there, the Socialmatic has another trick up its sleeve. It can share photos just as easily in the real as well as the virtual world.
Thanks to a built-in Zink Printer, it can instantly print out a physical copy of anything it snaps — just like the Polaroid cameras of old.
The camera will cost $299 (€225) when it ships, but for that, you’ll get a 14-megapixel front facing lens and a 2-megapixel rear facing camera for the now-obligatory ‘selfie’ while inside it offers 4GB of storage plus further expansion via SD card.
The surprisingly slimline device also has a 4.3-inch color touch screen, integrated speakers (for video playback) and a number of standard photo filters that will be familiar to anyone who uses Instagram (the camera was originally conceived as the Instagram camera until Socialmatic went into partnership with Polaroid). What’s more, it will be able to physically print photos sent from other cameras.
Topping it all off is a small LCD panel on the camera’s front side which displays emoticons as a means of translating photography conditions into moods.
Polaroid is set to open a series of experimental retail stores called Fotobars that let people come in and print digital photos stored on their phones.
The Impossible Project adorns Polaroid‘s SX-70 instant camera with Colette‘s signature design pattern.
Trademark blue polka dots can be found on the top of the camera, while the rest of the body remains silver and black.
The camera also includes Impossible’s instant film with frames featuring the same print.
One year after being named Polaroid’s creative director, Lady Gaga unveiled three new products on the first day of the Consumer Electronics Show in Las Vegas.
The three new products include a set of sunglasses that doubles as a digital camera, a portable wireless printer for Bluetooth mobile phones and the new updated Polaroid instant camera.
The stylish GL20 Camera Glasses sport a camera and 1.5-inch OLED screens that capture and display images and video, also allowing wearers to show them on the outer screen/lenses.
Polaroid has signed Lady Gaga, who is a fan, to be the to be the creative director, face for the brand and also to develop new cameras and accessories.
â€œLady Gaga is a great creative talent who has a lot of passion for this brand,â€ said Jamie Salter of Hilco Consumer Capital, one of Polaroidâ€™s new owners.
Gaga made a special appearance at the Polaroid booth at the CES on January 7 to share further details of her creative and business partnership with Polaroid.