Face of Piaget S/S jewelery 2012 collection, Bar Refaeli poses gracefully in a black and white campaign for the Swiss brand’s exclusive new high jewelry watch line.

Piaget launches is releasing a huge line of high-end year of the Dragon themed timepieces for the Chinese market.

The Dragon is one of the most ancient and sacred Chinese totems, symbolising at once the identity of the nation and the highest achievements of Chinese civilisation.

One of the timepiece is this Altiplano Tourbillon Dragon Pocket watch. The pocket watch will have a square case and tourbillon movement.

Luxury Swiss retail giant Richemont, owner of such brands as Cartier, Piaget and Jaeger-LeCoultre, is to open the world’s largest shop for luxury watches in Paris.

Business Montres quoted an internal memo saying a three-storey 2,200 square metre (24,000 square foot) shop would open early 2013.

The shop would take over the premises of the landmark Old England shop near the Place Vendome, famous for its luxury watch shops and hugely popular with Middle Eastern and Asian tourists, in particular Chinese.

Swiss luxury jewelry and watch brand Piaget has tapped Actress Jessica Alba to be an ambassador for its new Possession jewelry collection.

Alba features in six ads for Piaget’s Possession line, which were styled by Brad Goreski and shot by Patrick Demarchelier before being released on Facebook.

The star says that she likes the “chic and simple” design of the jewelry as well as the idea of layering the gold, silver, and rose gold pieces on top of each other.

The new 2011 Piaget Emperador Coussin Tourbillon Ultra-Thin automatic watch holds the title of the thinnest self-winding timepiece with a tourbillon escapement.

The luxury watch is presented in a signature 46.5 mm wide and 10.4 mm thin cushion-shaped case made either of 18-carat rose or white gold.

You’ll have a chance to look at the whole line of watches this month at the Salon Internationale de la Haute Horlogerie 2011 in Geneva, Switzerland.

For 2010, Piaget unveils its Limelight collection – the Piaget Limelight Jazz Party