Piaget Rose Passion

Piaget Debuts Rose Passion Collection

This week, Piaget presented a new high-end jewelry collection inspired directly by Joséphine de Beauharnais and her love of nature.

GONG Li

Gong Li Becomes Piaget Ambassador

Actress Gong Li has been appointed as the new global brand ambassador for Swiss watchmaker and jeweler Piaget.

Bar Refaeli for Piaget

Bar Refaeli models Piaget high jewelry watches

Face of Piaget S/S jewelery 2012 collection, Bar Refaeli poses gracefully in a black and white campaign for the Swiss brand’s exclusive new high jewelry watch line.

Piaget Altiplano Tourbillon Dragon Pocketwatch

Piaget Altiplano Tourbillon Dragon Pocketwatch

Piaget launches is releasing a huge line of high-end year of the Dragon themed timepieces for the Chinese market. The Dragon is one of the most ancient and sacred Chinese totems, symbolising at once the identity of the nation and the highest achievements of Chinese civilisation. One of the timepiece is this Altiplano Tourbillon Dragon Pocket [...]

cartier panther ad campaign

Luxury watch superstore to target Chinese in Paris

Luxury Swiss retail giant Richemont, owner of such brands as Cartier, Piaget and Jaeger-LeCoultre, is to open the world’s largest shop for luxury watches in Paris. Business Montres quoted an internal memo saying a three-storey 2,200 square metre (24,000 square foot) shop would open early 2013. The shop would take over the premises of the [...]

Jessica Alba Piaget Possession Collection

Jessica Alba for Piaget

Swiss luxury jewelry and watch brand Piaget has tapped Actress Jessica Alba to be an ambassador for its new Possession jewelry collection. Alba features in six ads for Piaget’s Possession line, which were styled by Brad Goreski and shot by Patrick Demarchelier before being released on Facebook. The star says that she likes the “chic [...]

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