Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.
Concocted by Givaudin nose Daniela Andrier (who also created Prada’s Candy perfume and has mixed the upcoming Bottega Veneta men’s fragrance), Luna Rossa Extreme features a rich amber heart, surrounded by a mix of black pepper, bergamot, labdanum, juniper, vanilla and lavender.
The scent will hit retail stores in the UK and Germany on September 16 and the rest of Europe before the end of the month. Luna Rossa will then appear in stores in Asia and the Middle East before the end of the year, before launching in the USA in January 2014.
Jawbone designer Yves Behar created the packaging, which features imagery of Prada’s futuristic Luna Rossa AC72 catamaran. The boat recently sailed in the Louis Vuitton Cup competition in San Francisco.
Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.
You’ll be able to get your hands on a 50 ml eau de parfum (€66) as well as a 100 ml bottle (€91). Check out below a video of the Luna Rossa boat and her Prada wearing team here.
Jean Paul Gaultier has released a teaser of its latest romantic fashion film for its his & hers scents.
“On the Docks” is set to be released on September 26, but the brand has released a short clip giving a taste of the latest, lavishly shot Jean Paul Gaultier fragrance film.
The latest star to don Gaultier’s famous blue and white striped Marinière top is model Jarrod Scott. The Australian made waves earlier this year with a full frontal nude shoot for Vogue Hommes International.
Alongside Scott is lingerie-clad Dutch model Rianne ten Haken. The 26-year-old explains her idea of desire as a mysterious and powerful force: “You don’t know why you want it, and why you want it so bad. But there’s something magical about it… That’s why it’s so interesting.”
The film has been directed by British filmmaker Johnny Green, the man behind recent advertising spots for Hennessy and Mercedes, and looks suitably dark, brooding and romantic for Mr. Gaultier.
The brand will be building excitement on Twitter with a #JPGonthedocks hashtag ahead of the release at the end of the month. We can’t wait to see what the final version looks like.
This fall, the Italian luxury brand is launching its very first fragrance for men, a woody, leathery perfume made with only the finest essences. Bottega Veneta Pour Homme will be available from September.
Created by the noses Daniela Andrier and Antoine Maisondieu, the new fragrance is a blend of precious, rare and rustic essences.
Bottega Veneta Pour Homme features a combination of Andalusian labdanum, a fragrant resin obtained from cistus shrubs, with essential essences of Calabrian bergamot, Siberian pine, and Balkan juniper. At the heart of the fragrance is the intense marriage of allspice and Mediterranean clary sage.
The finish of the essence features the refined and masculine notes of leather and Indonesian patchouli.
Bottega Veneta will offer its new scent in an eau de toilette, an aftershave, a shower gel and a deodorant, arriving in department stores, perfume counters and Bottega Veneta stores this September.
Italian label Fendi is launching L’Acquarossa, an homage in scent to Rome, and also to passion and feminine beauty. The new eau de parfum will be available from September in select stores.
Created by François Demachy, along with noses Delphine Lebeau and Benoît Lapouza, L’Acquarossa blends fruity notes of Calabrian bergamot, Sicilian mandarin and prune with Lantana, a red and gold flower called to mind by the bottle design of the new perfume.
Rose, orange blossom and magnolia essences enhance the floral quality of the composition, underscored by base notes of red cedar, musk and patchouli.
According to Fendi, the rectangular bottle evokes “the perfect, mathematical and majestic architecture of Roman monuments.” The bottle is bright red, a color synonymous with passion, and is accented by a gold and black rectangular top and gold base, both with engraved lettering.
As announced last June, Chiara Mastroianni is the face of L’Acquarossa in the advertising campaign, shot by French photographer Jean-Baptiste Mondino.
French beauty brand Guerlain has released a short film exploring the inspiration behind its iconic Shalimar fragrance. The video stars Natalia Vodianova in the role of an Indian princess.
When creating the Shalimar fragrance in the early 1920s, Jacques Guerlain drew inspiration from the legendary love affair between a princess, Mumtaz Mahal, and the emperor Shah Jahan. As a testament of his devotion upon the death of his wife, he built the most splendid of tombs: the Taj Mahal.
This legend is at the heart of the new short film directed by French filmmaker Bruno Aveillan, who has also directed a much-buzzed about short film for Cartier in 2012, L’Odyssée de Cartier.
The Guerlain film depicts Natalia Vodianova as a sublime princess languishing in the Shalimar Gardens. The supermodel alternates between sensual scenes of royal luxury, in which she is barely clothed, and touching scenes of tenderness, in which she wears a delicate and flowing sari with gold embroidery.
The end of the short film shows the princess floating across a lake in a lovely boat. The music stops, and the Taj Mahal rises majestically from the still waters.
The full-length version of “The Legend of Shalimar,” at 5min45s, may be seen on Guerlain’s Facebook and YouTube pages. A shorter version of the video is expected to air on TV.
The famed London department store is all set to host a month-long festival celebrating everything olfactory, titled “Fragrance Explosion.”
Starting on August 22 and running through September 19, Harrods‘ perfume hall will witness a series of fragrance masterclasses, in-store talks, and one-on-one perfume consultations with major luxury brands Chloé, Guerlain, and Annick Goutal all set to take part in the event.
Chanel’s Joanna Norman (the guest fragrance professor for Chanel) will host an event on September 16 which explores the famed No. 5 and Coco perfumes with flavored champagne and macarons.
Harrods has also released an iPad app version of its in-store magazine, which allows users to access promotional videos and other additional content in advance of the “Fragrance Explosion” event.
You can book your tickets for the events via the Harrods Concierge service on +44 20 7225 6874 or by emailing [email protected]
Two years after launching Aura, Swarovski is unveiling new butterfly-themed fragrance Miss Aura, a fruity-floral perfume available in September.
Developed by noses Veronique Nyberg and Alienor Massenet, Miss Aura is softer than its predecessor. With an opening fruity scent of pink grapefruit, litchi and ivy, the fragrance then combines rose and buddleia with vetiver wood and patchouli.
Inspired by the original Aura, the bottle is covered with pink and silver butterflies taking flight. The top of the bottle features a Swarovski crystal.
A limited edition of Miss Aura will be in stores in September at €40 (30ml) or €60 (50ml).
Burberry will soon release its first fragrance to be produced in-house after the brand announced it would go it alone without a separate perfume licensee in April this year.
Since creative director Christopher Bailey took over at Burberry in 2001, music has undeniably become an integral part of the London-based luxury label’s DNA.
Whether it’s the brand’s live shows, sponsored performances or the music section on the site, there’s a certain rock ‘n’ roll guitar-toting aesthetic that Bailey has tried to blend into the fashion brand. And music was the main inspiration for the new men’s scent, Burberry Brit Rhythm.
“It’s really that kind of adrenaline feeling that you get from music. The effect of hairs rising on the back of your neck. The moment where you are anticipating your favorite band coming on, or when you are listening to a beautiful piece,” Bailey told WWD.
Concocted by Dominique Ropion, Anne Flipo and Olivier Polge the fragrance reportedly opens with a blend of basil, spicy cardamom and juniper berries. The heart of ‘Rhythm’ mixes black leather, patchouli and styrax resin while base notes of cedar, incense and tonka bean round out the scent.
“It’s a sexy fragrance because I think there is a sexiness to that kind of rock ‘n’ roll world. It’s very leathery. It’s sexy and a little bit smoky and sensuous and I kind of like that idea of skin and leather. They were the starting points,” explained Bailey.
Bottled in a textured glass flask (featuring the Burberry check), the eau de toilette will comes in three sizes: 90 ml ($79), 50 ml ($60) and 30 ml (for $49), joined by an aftershave balm and shower gel.
In celebration of his first London standalone store, Tom Ford is releasing a fragrance titled Private Blend London. It will be sold exclusively at the new location for its first six months.
The 8,000-square-foot store, which had a soft opening earlier this week, is located on Sloane Street in Knightsbridge, and stocks the full Tom Ford offer.
The scent opens with a mix of spices including black pepper, saffron, cardamom, coriander, cumin and coffee. It then opens up into floral geraniums and jasmine as well as incense and cistus oil. As usual with Ford’s scents there’s a woody base containing oud, cedar and torchwood, as well as birch tar oil.
Private Blend London is available in a range of sizes from 50ml (£140) up to a 250ml decanter (£320).
The French brand celebrates the first anniversary of its fragrance La Vie est Belle with the soft and delicate Eau de Parfum Légère, out internationally in August.
Developed by perfumers Anne Flipo, Olivier Polge and Dominique Ropion, the lighter version contains iris and white musk scents, combined with jasmine sambac, orange blossom, pure patchouli essence and Pallida iris, finished off with a sweet touch of tonka bean, vanilla and praline.
Eau de Parfum Légère will be released on August 26, with a 30ml bottle going for 50€. Julia Roberts will promote the La Vie est Belle Eau de Parfum Légère as she did the original fragrance.
Jimmy Choo has disclosed the details of its third fragrance, a limited-edition flanker of its very first perfume. This new fruity/floral essence is inspired by the luscious leathers of the brand’s collections.
The acclaimed French perfumer who has been behind some of the noughties’ biggest hit scents has returned with a new scent, titled Aqua Vitae.
Kurkdjian was apparently on Formentera in the Balearic Islands when the idea for his latest fragrance inspired by ‘the water of life’ came to him, describing the finished scent: “like the shiver of pleasure on the back of the neck just before something wonderful occurs.”
Set to drop in August, the masculine fragrance is “carnal by nature and delicate in essence” with a blend of fresh citrus, woody and musky elements.
Calabrese lemons, Sicilian mandarins, and Brazilian tonka beans are all balanced over a guaiac wood base. The eau de toilette spray will be available in two sizes, 200ml (€175) and 70ml (€115).
After creating Jean-Paul Gaultier’s smash hit Le Mâle in 1995, Kurkdjian went on to create fragrances for brands including Dior, Lanvin and Armani and set up his own bespoke perfume house in 2009.
Marc Jacobs is launching a brand new fragrance, Honey, this summer. Joining existing scents Daisy, Dot and Lola, the bottle is a reimagining of Jacobs’ Dot design.
The product of a collaboration between perfumer Annie Buzantian and nose Ann Gottlied, this new fruity-floral essence features pear, fruit punch and mandarin, combined with orange blossom, peach nectar and honeysuckle and the scents of honey, intense vanilla and soft wood.
Like Dot, the bottle features polka dots in summery colors, but this time black and yellow striped butterflies seem to be collecting pollen from the fragrance.
Honey will be sold beginning July 15, starting at 45€ for the 30ml bottle.
Announced at the end of 2011, the first fragrance by Repetto will be in stores on Monday, July 1. This precious scent is inspired by the movements, curves and elegance of ballerinas.
After revealing its first ready-to-wear collection in 2012, the brand — originally specialized in ballet shoes — is releasing this fragrance created by nose Olivier Polge.
The Repetto Eau de Toilette is based on a rose scent, mixed with pear, cherry tree flowers and orange blossom. This floral alliance ends with vanilla pod and a touch of amber wood.
“My goal was to create a handmade effect and bring together luxurious and authentic bases, such as powdery musky rose, which is the spirit of femininity. The result is a purified formula with essence of rose and vanilla,” explains the perfume maker.
This Eau de Toilette also comes with a body lotion. It will be available for a starting price of €39 (30ml).
Hermès has added four new colorful options (‘bleu galice’ blue, ‘rose crevette’, ‘vert canopée’ green and ‘jaune soufre’ yellow) to its line of pocketable travel perfume bottles for summer 2013.
The handstiched leather travel cases come in two sizes: a clutch friendly 10ml bottle plus refill (€203) and a larger 75ml bottle plus refill (€223).
The glass perfume refills are also sold separately, with the scent options for the sprays including the classic Voyage d’Hermès, Un jardin sur le Nil and 24, Faubourg.
The pocket sprays are available exclusively at Hermès boutiques.
A new fragrance has been added to Boss The Collection, the fashion house’s line of exceptional men’s colognes. This 6th opus will be available from June 1 in selected upmarket department stores and Hugo Boss stores.
The French lifestyle label Lacoste has announced a new men’s fragrance, set to hit stores this summer.
In 2011 the brand released three scents inspired by its famous polo shirts, followed by a fourth fragrance, Rouge, which came out last year. Now Lacoste has added a fifth scent to the line-up, Noir.
According to Carla Liuni, vice president of fashion brands for P&G Prestige, Noir “still remains in the fresh olfactive territory, but it’s a bit more intense,” reported WWD.
The bottle, like its brothers in the five-strong ‘L.12.12’ range, is partially textured to evoke the brand’s classic polos and features the famous Lacoste crocodile logo.
Noir will be launched in May in the US and UK, the Middle East and parts of Europe.
It will then get a July release in France, Spain, Benelux, Germany and Asia before finally hitting Russian and Latin American markets in August.
The 30-ml eau de toilette spray will go on sale for €40 (about $52) and a larger 100-ml. version will retail at €67 (around $87).
Founded in 1933, the Lacoste brand is celebrating its 80th birthday this year, and has created a special site to celebrate the history of the iconic René Lacoste piqué cotton polo shirt.
Amanda Seyfried is the new face of Givenchy’s iconic perfume Very Irresistible. She steps up to replace Liv Tyler, who sang in the ad video of Very Irresistible Givenchy Electric Rose in 2012.
Amanda Seyfried has starred in 20 movies, including “Mamma Mia!” and “Les Miserables.” The American actress has also featured on the cover of several magazines, but has rarely appeared in ad campaigns. She has already posed, however, in a campaign for Shiseido.
As summer draws nearer, Italian house Cavalli has unveiled a new fragrance inspired by turquoise water, azure skies and glamorous nights in the Mediterranean.
Created by Louise Turner as a successor to Roberto Cavalli Eau de Parfum, Roberto Cavalli Acqua introduces a delicate blend of lily of the valley and jasmine resting on sensual musk.
As brand ambassador, actress Elisa Sednaoui appears in a campaign image casting a seductive look over her shoulder while wearing a backless animal print dress.
The color of Mediterranean water, the new Cavalli bottle was given a gold color stopper decorated with a band of animal print. Roberto Cavalli Acqua will retail for €41 (30ml).
French-Japanese fashion label Comme des Garçons is releasing a new scent for the BLACK diffusion line. BLACK eau de toilette is described as “an emergency, guerrillalike, spiced-up new scent.”
The BLACK Commes des Garçons brand was born in 2009 at the nadir of the global financial crisis, as an attempt to inspire a little ironic cheer and counter some of what the brand calls the “general negativity engendered by the recession.”
The scent opens with Madagascan black pepper and Somali incense, while the heart is composed of leather, liquorice, birch tar, and pepperwood.All of this plays out over a base of cedarwood and vetiver
Comme des Garçons has created a matte black and white graphic design, screen-printed directly onto the glass bottle.
Available exclusively at the brand’s BLACK stores in New York, Paris and Berlin between April 2 and 15, the fragrance will be launched internationally on April 16 at all Comme des Garçons boutiques.