Italian label Fendi is launching L’Acquarossa, an homage in scent to Rome, and also to passion and feminine beauty. The new eau de parfum will be available from September in select stores.
French beauty brand Guerlain has released a short film exploring the inspiration behind its iconic Shalimar fragrance. The video stars Natalia Vodianova in the role of an Indian princess.
The London department store Harrods is all set to host a month-long festival celebrating everything olfactory, titled “Fragrance Explosion.”
Two years after launching Aura, Swarovski is unveiling new butterfly-themed fragrance Miss Aura, a fruity-floral perfume available in September.
Burberry Brit Rhythm is the first fragrance the label has created since its beauty business was brought in house on April 1.
In celebration of his first London standalone store, Tom Ford is releasing a fragrance titled Private Blend London. It will be sold exclusively at the new location for its first six months.