Motorola has announced another expensive Aura edition called Motorola Aura Diamond Edition. Plated with 18 carat gold, it features 34 diamonds:

30 diamonds are embedded above and bellow the phone’s circular display and 4 diamonds sit on the navigation key on the brown keypad.

Motorola Aura, the luxury phone announced back in October 2008, is available for purchase since December last year.

But Motorola is probably not happy with the way sales are going. So now the company announced a new advertising campaign, called “Aura of David Beckham”.

The famous footballer is pictured in a Terminator style, for the advert as half machine half man.

Motorola has teamed up with renowned French jeweler and watch maker Cartier to roll out the Motorola MING A1600 Luxury Edition.

The luxury edition handset has a gold plated body decorated with faux crocodile skin and comes bundled with a Cartier business card holder.

Other than the new, shiny looks, everything else is same as of the original phone (the Motorola Ming A1600 is a touchscreen phone with a 2.4 inch display).

The Motorola A1600 also packs a 3 megapixel shooter, a microSD card slot (up to 4GB), stereo Bluetooth (A2DP), a microUSB port, and a stereo FM radio. Its final noteworthy feature is the built-in GPS receiver which allows both real-time GPS navigation and geotagging of the photos taken with the built-in camera.

The Motorola MING A1600 Luxury Edition sells for TWD $28,000 in Taiwan (approximately US $867).

Motorola’s going upmarket with its latest phone Aura, a luxury model featuring what the company claims is the world’s first circular display on a mobile device.

The Motorola Aura features a unique design in which the cover twists one hundred and eighty degrees to reveal the keyboard, it has a round sapphire crystal high resolution LCD display. The switch-blade design comes with 2 megapixel camera, 2 GB memory, video capture and streaming capability and about 7.3 hours of talk time.

The case of the Aura is made of chemically etched PVD coated stainless steel whilst the twisting mechanism is made of Tungsten Carbide coated gears and features one hundred and thirty ball bearings meaning each twist is identical.

“The hand-sculpted richness of Aura can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface,” says Motorola.

The Aura is available for pre-order now and is expected to be launched worldwide beginning in Q4 2008 for a cool $2000. It really looks elegant, but it also costs a lot !

Following up from the recent super car phones that have been launched. The Moto Z8 Ferrari was a good limited edition offering from the cell phone giants and has inspired the new RAZR2 V9.
It is available in a lamb-skin case and a 2.2 inch display screen. It has a 2.0 megapixel camera and provides HSPDA support.

Motorola RAZR2 V9 Ferrari Edition will only be marketed in Latin America and Asia.