Contemporary hotel chain Mondrian is to open its first property in Europe in London, the company has confirmed.

The luxury Mondrian London is to be located inside the iconic Sea Containers house, a huge building located on the South Bank of the River Thames.

Morgan’s Hotel Group will open the 360-room Mondrian London in early 2014, pumping approximately $15 million into the conversion.

Mondrian SoHo, Morgans Hotel Group’s third Mondrian and debut hotel property in downtown Manhattan, officially opened this week.

Morgans selected Benjamin Noriega-Ortiz, the visionary behind the re-imagined Mondrian Los Angeles, to create Mondrian SoHo in collaboration with the company’s renowned in-house design team.

Noriega-Ortiz’s design for the hotel draws inspiration from Jean Coucteau’s 1946 romantic French fantasy film “La Belle et la Bête.”

In the market for a Bentley sports car, a Jean Paul Gaultier dress or a cell phone, but don’t feel like dealing with a pesky salesperson?

Literally at the touch of a button, visitors to the Mondrian South Beach can buy those items — as well as more prosaic hotel gift-shop staples like toothbrushes — from a new lobby vending machine called a Semi-Automatic.

The spirit of De Stijl is still alive and well, as evidenced by this Mondrian-inspired watch cabinet which is soon to be released by the revered luxury goods purveyor Smythson, of Bond Street.

Part of an entire men’s collection for this fall, the cabinet is finished with a black pigskin leather exterior and contains a perpetual motion watch “rocker” that pulls out to reveal hidden storage at the cabinet’s rear.

White is the primary color of the drawers, offset by the Mondrian black grid.

Apart from providing storage for watches, the cabinet also stores accesories like belts, sunglasses, cufflinks, tie pins, key fobs and any other precious accessories one might have.