With its new global campaign “Rise Above” and its new film, Martell XO pays tribute to Martell’s unique heritage, using its emblem, the swift.

The House of Martell has created the Martell XO Exclusive Architect Edition, designed in collaboration with the renowned French architect Christian de Portzamparc.

The House of Martell has launched The Martell Trunk made in collaboration with Pinel & Pinel, the renowned French luxury malletier.

This journey of the senses takes place against the gently lit backdrop of the leatherlined compartments and drawers, offering the Martell Collection such as Cordon Bleu, XO, or L’Or de Jean Martell.

Furthermore, Martell has endowed this trunk with twenty-eight montres that contain the most unique and exclusive blends.

Released in December for Martell Cognac, these Martell XO ads claim that their cognac beverage is “the same pleasure since 1715.”

With the help of the TBWA/MAP advertising agency, these staged prints succeed at bridging past and present with a shot of nostalgia on the rocks.