Tag Archives: Marriott Rewards

Marriott-Starwood Merger: Loyalty Program Impact

The Marriott and Starwood merger is finally complete, with the deal clearing all regulatory hurdles. With any uncertainty put to rest, it is time to consider the host of new implications for loyalty members for what will become the most valuable hotel loyalty program in the world.

Nearly a year after announcing plans to acquire Starwood Hotel & Resorts, Marriott International is now officially the world’s largest hotel company, a merger that expands the brand’s portfolio as well as the benefits that loyalty members can now reap. Yes, so far the news appears to be good and you may already have received proactive news on this if you have points with either Marriott Rewards or Starwood Preferred Guest. Most significantly, Marriott CEO Arne Sorenson announced in a letter to members of both loyalty programs that a joint loyalty program won’t be ready till 2018.

To appease nervous guests who had racked up a healthy number of points with either, Marriott announced that members will have their status matched across both programs, giving them access to brands and destinations previously unavailable.

For instance, Starwood Preferred Guest (SPG) members will now be able to reap benefits at luxury brands like the Ritz-Carlton and Bulgari Hotels & Resorts, while Marriott Rewards members can now accrue points for stays at the Sheraton, Aloft, St. Regis and W Hotels.

Likewise, Marriott Rewards members now have access to new destinations like the Maldives, Santorini, Greece and Bora Bora, while SPG members have access to Aruba, Serchio Valley in Tuscany and Kruger National Park in South Africa.

Overall, that translates to 30 hotel brands, 5,700 hotels and 1.1 million rooms in over 110 countries, says Marriott International.

Guests who book directly through the Marriott mobile or SPG app will also receive free in-room wifi. We’re not sure free wifi in this day and age is that impressive though.

World’s Best Loyalty Reward Programs 2016

Frequent fliers have spoken and voted Marriott, Southwest and Air France/KLM among the best travel brands for their loyalty programs at this year’s edition of the Freddie Awards. On the elite rewards program front, Hyatt dominated, along with American Airlines and El Al.

Winners of the awards were announced out of Las Vegas Thursday and are based on the results of three million ballots that are cast annually.

For the 26th edition, Air France/KLM and Le Club Accorhotels emerged as the big winners, taking home five Freddie Awards each for Europe and Africa.


Awards are divided by regions – Americas; Europe and Africa; and Middle East, Asia and Oceania.

This year, Southwest broke American Airlines’ four-year winning streak, taking the award for Program of the Year for the Americas.

Marriott took the title of loyalty program of the year for the ninth consecutive year.

The awards are named after Sir Freddie Laker, who was knighted by Queen Elizabeth II in 1978 for his contribution to commercial aviation and the British economy.

Laker’s long list of accomplishments includes the founding of Britain’s first all-jet air carrier Laker Airways Ltd. in 1966, which eventually became the largest individually and privately owned airline in the world.

He is also credited with founding the world’s first no-frills transatlantic service dubbed “Skytrain,” which flew between London and New York in the late 1970s.

Here is the full list of winners:



Program of the Year: Southwest Airlines – Rapid Rewards

Best Elite Program: American Airlines – AAdvantage

Best Promotion: Avianca – LifeMiles

Best Customer Service: Southwest Airlines – Rapid Rewards

Best Redemption Ability: Avianca – LifeMiles

210 AWARD: Avianca – LifeMiles


Program of the Year: Marriott Hotels – Marriott Rewards

Best Elite Program: Hyatt – Gold Passport

Best Promotion: MGM – M life

Best Customer Service: Marriott Hotels – Marriott Rewards

Best Redemption Ability: Marriott Hotels – Marriott Rewards

210 AWARD: MGM – M life



Program of the Year: Air France/KLM – Flying Blue

Best Elite Program: Lufthansa – Miles & More

Best Promotion: Air France/KLM – Flying Blue

Best Customer Service: Air France/KLM – Flying Blue

Best Redemption Ability: Air France/KLM – Flying Blue

210 AWARD (which honors an up-and-coming program among smaller operators): Norwegian Air – Norwegian Reward


Program of the Year: Accor Hotels – Le Club Accorhotels

Best Elite Program: Starwood – Starwood Preferred Guest

Best Promotion: Accor Hotels – Le Club Accorhotels

Best Customer Service: Accor Hotels – Le Club Accorhotels

Best Redemption Ability: IHG – IHG Rewards Club

210 AWARD: IHG – IHG Rewards Club



Program of the Year: Virgin Australia – Velocity

Best Elite Program: El Al – Matmid Club

Best Promotion: El Al – Matmid Club

Best Customer Service: Virgin Australia – Velocity

Best Redemption Ability: Virgin Australia – Velocity

210 AWARD: Jet Airways – JetPrivilege


Program of the Year: Accor Hotels – Le Club Accorhotels

Best Elite Program: Hyatt – Gold Passport

Best Promotion: Accor Hotels – Le Club Accorhotels

Best Customer Service: IHG – IHG Rewards Club

Best Redemption Ability: IHG – IHG Rewards Club

210 AWARD: ITC Hotels – Club ITC

Hilton and Marriott Top Hotel Rewards Ranking

A new report reveals Hilton and Marriott to be the top hotels in terms of rewarding guests for their loyalty. Looking through the responses of nearly 3,100 consumers in the US, the Hilton HHonors and Marriott Rewards program tied for first with an overall satisfaction score of 741, out of a maximum 1,000. These were improvements to the brands’ score compared to the previous year, and it also marks the second year that Hilton HHonors has taken the top rank in the report from the market research group J.D. Power.

The report measures customer satisfaction based on six factors: account maintenance and management; ease of redeeming points; ease of earning points; variety of benefits; reward program terms; and customer satisfaction. The overall satisfaction with hotel loyalty programs also spiked across the board, improving from 701 in 2015 to 711 this year.

“At Hilton, customer experience is at the heart of everything we do. Our team members around the world are passionate about delivering impeccable, personalized service to our guests and that is why it’s an honor to once again be recognized by J.D. Power,” said Mark Weinstein, senior vice president and global head of Loyalty & Partnerships, Hilton Worldwide, in an article by BusinessWire.

These are the top hotel rewards programs as ranked by J.D. Power:

1. Hilton HHonors
2. Marriott Rewards
3. IHG Rewards
4. La Quinta Returns
5. Best Western Rewards
6. Choice Privileges
7. Omni Hotel Select Guest
8. Club Carlson
9. Hyatt Gold Passport
10. Fairmont President’s Club


Which Travel Rewards Program Should You Join?


Your odds of finally accruing enough points to get a free flight or free night’s stay are best if you’re a loyalty member of JetBlue and Marriott, according to a new report that did the number crunching for US airlines and hotels.

In US News & World Report’s 2014-2015 Best Travel Rewards Programs report, JetBlue stole the top spot from last year’s winner, Southwest Airlines.

To determine the best airline reward programs, analysts evaluated flight volume, geographic coverage, free flight options, ease of earning a free round-trip flight and additional benefits the programs had to offer.

Editors also considered the carrier’s score on Airline Quality Rating, which measures on-time arrivals, lost or mishandled baggage and complaints.

JetBlue TrueBlue program members earn points for every dollar spent on flights. But flyers can also earn points on Emirates and Hawaiian Airlines, as well as hotel stays and car rentals on their retail partners.

There are no blackout dates for JetBlue flights.

Marriott Rewards

In the hotel category,  topped the list for a consecutive year, after analysts looked at everything from network size to property diversity, geographic coverage and the ease of earning free nights.

Guests can accrue points at sister hotel chains across 70 countrie that include the Ritz-Carlton, Courtyard Marriott, Renaissance and JW Marriott.

Rules are also less rigid than other rewards programs, with no blackout dates for redeeming free nights on standard rooms.

Here are the top three airline rewards programs in the US:

1. JetBlue TrueBlue
2. Southwest Rapid Rewards
3. Alaska Airlines Mileage Plan

Top three hotel reward programs:

1. Marriott Rewards
2. IHG Rewards Club
3. Best Western Rewards

For the full list visit http://bit.ly/1svlLoZ.

Marriott Rewards

The top 10 hotel loyalty programs for 2014

Marriott Rewards

Hotel guests have given top marks to the Marriott chain for its loyalty program, which was ranked the top in overall customer satisfaction.

Marriott Rewards received an overall customer satisfaction score of 707 on a 1,000-point scale, according to the first hotel-program survey by market research company J.D. Power.

Loyalty programs were weighted on five factors: account maintenance, ease of points or miles redemption, ease of earning points or miles, reward program conditions and customer service.

Marriott includes brands such as the Ritz-Carlton, Bvlgari, JW Marriott, Renaissance Hotels, Residence Inn, TownePlace Suites, and Gaylord Hotels.

Second was IHG, which includes Candlewood Suites, Holiday Inn, Hotel Indigo, Intercontinental Hotel & Resorts, among others. It received a score of 704. Third was Delta Hotels Delta Privilege, which is based in Canada.

Here are the Top hotel loyalty programs for 2014:

  1. Marriott Rewards
  2. IHG Rewards Club
  3. Delta Priviledge
  4. La Quinta Returns
  5. Drury Gold Key Club
  6. Hilton HHonors
  7. Choice Privileges
  8. Club Carlson
  9. Fairmont President’s Club
  10. Starwood Preferred Guest
Starwood's Preferred Guest

Starwood Preferred Guest points most valuable

Starwood's Preferred Guest

Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor.

Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a hotel stay.

It isvconsiderably higher than competing programs such as Marriott Rewards and Hilton HHonors, whose points were worth $0.008 and $0.005 respectively.
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frequent traveler awards

Best frequent travel programs unveiled

frequent traveler awards

Marriott has won two major awards at the Frequent Traveler Awards, held April 28 in New York.

The chain’s Marriott Rewards scheme picked up the award for Hotel Program of the Year in both the Americas and Europe and Africa, although Priority Club by rival chain InterContinental took the Program of the Year in Middle East and Asia/Oceania.

Air Canada’s Aeroplan, Lufthansa’s Miles & More and Emirates’ Skywards were the big winners in the airline Program of the Year category, taking the Americas, Europe and Africa and Middle East and Asia/Oceania respectively.
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The world’s best frequent traveler programs

Marriott Rewards

The hotel loyalty program Marriott Rewards, which counts 33 million members, has swept an awards event honoring the world’s best frequent traveler schemes.

It won the best hotel Program of the Year in both the Americas and in Europe, as well as a further nine awards, the most of any brand at the Frequent Traveler Awards presented November 4.

Gongs for the program included Best Redemption Promotion, Best Earning Promotion and Best Redemption Ability in the hotel category across the Americas, Europe and Africa, and Middle East and Oceania.
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