It is time to consider the host of new implications for loyalty members for what will become the most valuable hotel loyalty program in the world.
Frequent fliers voted Marriott, Southwest and Air France/KLM among the best brands for their loyalty programs at the Freddie Awards.
A ranking by J.D. Powers lists the top 10 hotel loyalty and reward programs.
JetBlue’s TrueBlue earned the top spot in the rankings of American-based airline frequent flier programs.
Hotel guests have given top marks to the Marriott chain for its loyalty program, which was ranked the top in overall customer satisfaction.
Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor. Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a … Continued
Marriott has won two major awards at the Frequent Traveler Awards, held April 28 in New York. The chain’s Marriott Rewards scheme picked up the award for Hotel Program of the Year in both the Americas and Europe and Africa, although Priority Club by rival chain InterContinental took the Program of the Year in Middle … Continued
The hotel loyalty program Marriott Rewards, which counts 33 million members, has swept an awards event honoring the world’s best frequent traveler schemes. It won the best hotel Program of the Year in both the Americas and in Europe, as well as a further nine awards, the most of any brand at the Frequent Traveler … Continued