Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor.
Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a hotel stay.
It isvconsiderably higher than competing programs such as Marriott Rewards and Hilton HHonors, whose points were worth $0.008 and $0.005 respectively.
Marriott has won two major awards at the Frequent Traveler Awards, held April 28 in New York.
The chain’s Marriott Rewards scheme picked up the award for Hotel Program of the Year in both the Americas and Europe and Africa, although Priority Club by rival chain InterContinental took the Program of the Year in Middle East and Asia/Oceania.
Air Canada’s Aeroplan, Lufthansa’s Miles & More and Emirates’ Skywards were the big winners in the airline Program of the Year category, taking the Americas, Europe and Africa and Middle East and Asia/Oceania respectively.
The hotel loyalty program Marriott Rewards, which counts 33 million members, has swept an awards event honoring the world’s best frequent traveler schemes.
It won the best hotel Program of the Year in both the Americas and in Europe, as well as a further nine awards, the most of any brand at the Frequent Traveler Awards presented November 4.
Gongs for the program included Best Redemption Promotion, Best Earning Promotion and Best Redemption Ability in the hotel category across the Americas, Europe and Africa, and Middle East and Oceania.