Tag Archives: Lacoste

Beauty Trends: New York Fashion Week 2016

Championing the trend for scrubbed-bare-don’t-care beauty was, unsurprisingly, Alexander Wang, whose ‘no concept’ makeup look was a hit during the Autumn/Winter 2016 shows a few months ago. Matte was the key trend here, with the models showing no signs of being made up at all, apart from a layer of mascara and shine-free faces. A matte base, a touch of highlighter at the inner corner of the eyes and a dab of gloss on the lips was all it took for the models at Proenza Schouler to make an impact (in contrast with some of the bold color used on ears at the show), while Lacoste also played it low-key, dabbing a touch of iridescent shadow on the models’ eyelids and leaving the rest of the face natural. Tory Burch (main picture) played around a little more with the concept, using inoffensive nude and soft golden tones for a sunkissed yet innocuous look.

Proenza Schouler

Proenza Schouler

The next level up was the budding trend for highlighting and strobing, which kept the beauty looks clean but added drama and glamour. Nicholas K used the technique perfectly on its models, using a subtle highlighter and shimmer to emphasize their cheekbones and eyes. Strobing was also the main beauty technique employed at Oday Shakar, where the models’ glowing skin and defined bone structure was showcased to the maximum, thanks to the hair, which was pulled-back from the face in simple, classic styles. Amsterdam-based label The Faux had a little more fun with the concept, using colored highlighters in pink and gold and coral-toned lipstick to emphasize the collection’s gender-fluid theme.

Oday Shakar

Oday Shakar

Despite the overwhelmingly understated approach to makeup, splashes of color did appear on the catwalks — notably at FTL Moda, where model and acid attack survivor Reshma Bano Qureshi stole the show with a look centered around warm fuchsia lipstick and golden eyeshadow. Jeremy Scott also incorporated rich gem tones into the beauty look to accompany his colorful, Eighties-influenced collection.

Victoria Beckham New York Fashion Week 2016

New York Fashion Week 2016: 4 Highlights

New York Fashion Week is winding down and it showcased some high-profile shows that not only surprised but also grabbed headlines for many reasons. To help catch you up on what has been happening in the Big Apple, we rounded a few highlights that made through our news filters.

Fast Fashion
Model Gigi Hadid walks the runway during the Tommy Hilfiger fall 2016 collection presented at New York Fashion Week in New York, September 9, 2016. © TREVOR COLLENS / AFP

Model Gigi Hadid walks the runway during the Tommy Hilfiger fall 2016 collection presented at New York Fashion Week in New York, September 9, 2016. © TREVOR COLLENS / AFP

We start with Tommy Hilfiger and Gigi Hadid who have produced a collection that was made available for purchase once it hit the runway. The collaboration was presented over the course of two days with a public fun fair followed by the runway presentation. With a full house and Taylor Swift in attendance, the show certainly was not short on star power. We look forward to learning the results of this experiment, which leads us to the next point…

Real Time RunwayTom Ford New York Fashion Week 2016

We love how technological advancements have brought us numerous opportunities enjoy the collections from across the globe. Tom Ford was one such label that invited the world to watch as it kicked off New York Fashion Week live on websites, well everywhere! Like Hilfiger, the designer made his collection immediately available for purchase. Other brands that are made their shows available for all, include Kanye West and Rebecca Minkoff who relied on Tidal and Ripple respectively for their showcases.

Relaxed Fitlacoste-nyfw-2016

Over at Lacoste, the designs were slightly more relaxed thanks to softly draped terry dresses in hues that evoked a sense of calm. Embracing the idea of a summer getaway, the brand paired comfy fits with minimalistic lines. Also at New York Fashion Week, was Victoria Beckham (main picture) whose show was held exactly 15 years after the attacks on the World Trade Centre. Before sending models down the runway, the designer observed a two-minute silence to honor the victims of the attacks. Her collection featured unstructured designs, asymmetrically panelled skirts that joined the list of relaxed designs that have now become staples on the runway (most especially at NYFW). Filled with plush colors and contrasting materials, the flirtatious collection was a departure from previous designs that were structured. Beckham also used the runway to showcase her upcoming beauty collection with Estée lauder.

StreetwearAlexander Wang New York Fashion Week 2016

Another highly anticipated collaboration was from Alexander Wang and Adidas Originals. The collection focused on unisex streetwear basics with an urban and subversive feel. The designer also presented the Spring/Summer 2017 collection from his eponymous label. Bringing a Californian vibe to Manhattan, the designer brought out sexy black leather pieces that featured contrasting retro neon hues. Hood By Air provided this youthful allure just a few notches higher with a conceptual show that featured double-ended boots, transparent ponchos and oversized outerwear. Also, porn logos for some reason…

Eau de Lacoste Jaune

Lacoste Eau de Lacoste L. 12. 12 Jaune

 has added a new reference to its L.12.12 men’s fragrance collection, named for the signature cotton piqué polo shirt.

Due to arrive at perfume counters from March 23, the new essence comes in a yellow version of the classic square bottle.

Eau de Lacoste Jaune

Color and optimism

Eau de Lacoste L.12.12 Jaune has a decidedly summery look, decked out in vibrant yellow. The shade was previously missing from the crocodile brand’s men’s fragrance collection, which already includes flacons in white, blue, red and black.

Like the other scents in the line (Bleu – powerful, Rouge – Energetic, Noir, etc.), this new essence is associated with an adjective, optimistic, which informed its olfactory composition.

Eau de Lacoste

Jaune opens with grapefruit and pink pepper notes, complemented by a hint of juicy green apple. Coriander, cypress, vetiver and amber notes bring depth to the essence.

Of course, the flacon echoes those of the other references in the collection, in opaque glass with an embroidered crocodile calling to mind the famous polo designed by René Lacoste in 1920.

The new fragrance will go on sale at perfume stores from March 23, with prices starting at €54 (around $58) for the 50ml eau de toilette.


Lacoste becomes official outfitter of the Miami Open

Lacoste Hainan Rendez Vous

 has signed a five-year deal to become Official Partner of the Miami Open, set to take place March 23 to April 5 next year.

There will be two Lacoste retail spaces on-site that will sell a new co-branded Miami Open collection. The pieces will also be available from February 2015 in Lacoste boutiques.

The move is at the heart of the brand’s DNA, with the French sportswear label first founded in 1933 by tennis champion René Lacoste. His ‘crocodile’ nickname was picked up for the brand’s famed logo.

Lacoste also sponsors the Australian Open, the French Open at Roland Garros, and the Barclays ATP World Tour Finals.

Rival luxe-sportwear specialist Ralph Lauren currently provides the official collections for the annual grand slam at Wimbledon.

Lacoste launches eye-catching sunglasses

LACOSTE is launching a bright, glow-in-the-dark edition of its Lacoste L714s aviator-style sunglasses. These special edition sunglasses are outfitted in a rainbow of bright colors: yellow and orange or blue, green and purple.

Lacoste L714s sunglasses

The neon frames are made of a special plastic that absorbs sunlight and artificial light in the day. The result: trendy glow-in-the-dark frames at night.

Lacoste L714s aviator sunglasses

Lacoste also equipped these new glasses with mirrored lenses, another of the season’s top trends. The next-generation Lacoste L714s sunglasses will be available from June at €115 (around $160).

Life is a Beautiful Sport Campaign

Lacoste SS14: Life Is A Beautiful Sport

Lacoste places its traditional values at the heart of a new video and photo campaign shot by Seb Edwards and photographer Jacob Sutton.

Life is a Beautiful Sport Campaign

Featuring the tagline “Life is a Beautiful Sport,” the new fashion film will be aired in France during the Sochi Winter Olympics broadcast this February before being released worldwide in March.

“Whether in sports or in everyday life, Lacoste has written its history as a quest for authenticity, performance and elegance. Each piece is designed to make men and women feel free in body and mind. It’s this vision of optimism and courage that is embodied in this campaign,” explains the brand.

Paul Hamy and Anna Brewster star in the short film directed by Seb Edwards and in the corresponding photographs attributed to Jacob Sutton.

lacoste patriote

Lacoste to outfit Team France in Sochi and Rio

Lacoste French Olympic team Sochi 2014

Lacoste has signed a deal as the official Olympic outfitter for the French teams until December 2016.

“Without style, playing and winning are not enough,” the brand’s founder (tennis champion, Olympic bronze medalist and seven-time grand slam winner) René Lacoste once said. Now the French Olympic athletes are set to get a new injection of sports-luxe style thanks to a new agreement with Lacoste.

The deal will see the cream of France’s athletes sporting the famous crocodile logo at the Youth Olympic Games, the Mediterranean Games, the World Games and the European Youth Olympic Festival.

Nonetheless the major highlights will be the Olympic and Paralympic Games of Sochi in winter 2014 and the Summer Games in Rio de Janeiro, set to take place in 2016. The new kit deal replaces an existing agreement with German sportswear giant Adidas.

“Inspired by the brand’s codes and sports values, the official apparel for Sochi 2014 embodies French chic and elegance,” explained Lacoste as it unveiled the firs images of the kit Tuesday. The athletes will each sport a special ceremonial outfit, an official outfit and two relaxed looks for the Olympic Village.

The tennis player founded his namesake brand in 1933, helping to revolutionize sports apparel with his lightweight and breathable piqué shirts.

Lacoste French Olympic team 2014Lacoste French team Sochi 2014

Peter Saville creates no-logo Lacoste collection

lacoste collector peter saville

Graphic designer Peter Saville has created a line of polo shirts for Lacoste, for the brand’s 80th anniversary celebrations, without the brand’s iconic crocodile logo!

The Holiday Collector limited-edition series features green embroidery in various squiggles to a rough outline, instead of the Lacoste animal emblem.

Saville’s collection includes 80 polo shirts for men and 80 for women and will go on sale on November 15 at Lacoste flagships around the world, priced at  €420.

A larger commercial edition, in eight versions each for men and for women, will also be produced and sold in Lacoste’s regular distribution, priced at €120.

Each piece has a certificate of authenticity signed and numbered by Peter Saville. Source: drapersonline


Fauchon eclair for Lacoste

Lacoste teams up with Fauchon

Fauchon eclair for Lacoste

For the 80th anniversary of Lacoste, the clothing brand’s famous crocodile will be making a special appearance on éclair pastries by French luxury food retailer Fauchon.

The limited edition Fauchon éclairs collection draws its decorative inspiration from the fabric and seams of the famous Lacoste polo shirt. Gourmet consumers will be able to take a bite out of the famous green of the logo, topped with a marshmallow crocodile, or out of a glossy pink version.

The pastries’ creamy middles are flavored in green tea, almond, vanilla, lemon or strawberry. Fauchon’s crocodile éclairs retail for €7 apiece, from June 17 to June 21, 2013.

Lacoste L1212 Noir fragrance

Lacoste announces new ‘Noir’ men’s scent

Lacoste L1212 Noir

The French lifestyle label Lacoste has announced a new men’s fragrance, set to hit stores this summer.

In 2011 the brand released three scents inspired by its famous polo shirts, followed by a fourth fragrance, Rouge, which came out last year. Now Lacoste has added a fifth scent to the line-up, Noir.

According to Carla Liuni, vice president of fashion brands for P&G Prestige, Noir “still remains in the fresh olfactive territory, but it’s a bit more intense,” reported WWD.

The bottle, like its brothers in the five-strong ‘L.12.12’ range, is partially textured to evoke the brand’s classic polos and features the famous Lacoste crocodile logo.

Noir will be launched in May in the US and UK, the Middle East and parts of Europe.

It will then get a July release in France, Spain, Benelux, Germany and Asia before finally hitting Russian and Latin American markets in August.

The 30-ml eau de toilette spray will go on sale for €40 (about $52) and a larger 100-ml. version will retail at €67 (around $87).

Founded in 1933, the Lacoste brand is celebrating its 80th birthday this year, and has created a special site to celebrate the history of the iconic René Lacoste piqué cotton polo shirt.

Lacoste Spring Summer 2013 campaign

Karlie Kloss for Lacoste Spring 2013 Campaign

Lacoste Spring Summer 2013 campaign

Model Karlie Kloss is the new face of Lacoste‘s “Unconventional Chic” Spring/ Summer 2013 campaign. Lacoste released a making-of for the campaign this week.

The campaign, shot by photographer David Sims, shows the American model being her natural, spontaneous self.

The Lacoste Spring/Summer 2013 collection is directly inspired by tennis which is an important part of the brand’s heritage. The pieces feature original prints including the iconic polo shirt in pique cotton and an array of colors for a flashy effect.

Internationally famous American model Karlie Kloss has posed for major designers, from Lanvin and Donna Karan to Victoria’s Secret.


Lacoste celebrates 80 with 12 custom polo shirt kits

polo shirt kit by Lacoste

As Lacoste celebrates its 80th birthday this year, it is launching a series of 12 limited edition kits that will allow Lacoste fans to customize the brand’s famous polo shirts.

The kits will be available on the L-80-Store, accessible via the brand’s Facebook page. All through 2013, Lacoste will offer a new polo shirt kit for customizing through color, sewing, embroidery or flock prints. Each kit in the series celebrates an aspect of the Lacoste world.

The first, which pays homage to tennis, is already available via Lacoste’s Facebook page. Each kit in the series is available in a limited edition of 12 and costs €300.

polo shirt kit Lacoste

Amy Adams Eau de Lacoste

Amy Adams is new face of Lacoste fragrance

Amy Adams Eau de Lacoste

Lacoste has launched a fresh new light fragrance for women designed for summer. The Eau de Lacoste will roll out in retail points this spring.

Eau de Lacoste has a variety of fruity and floral notes such as white pineapple, mandarin, bergamot, orange blossom and jasmine. These are coupled with notes of sandalwood, vanilla and vetiver.

The bottle’s design features many of Lacoste’s codes, from the crocodile engraved on the bottle down to the texturized cap in the brand’s signature stitched knit.

Lacoste has chosen American actress Amy Adams as the face of this new eau de parfum. “Amy has a natural grace and modernity that both women and men admire. She captures the mood of Lacoste in a truly engaging way,” explained Antoine Delgrange, the international marketing director of P&G Prestige.

Eau de Lacoste comes in 30, 50 and 90 mL eau de parfum sprays. Prices start at €39.

Gustavo Kuerten Lacoste

Gustavo Kuerten new face of Lacoste

Gustavo Kuerten Lacoste

French brand Lacoste has chosen retired Brazilian tennis player Gustavo Kuerten as the new face for its “Unconventional Chic” campaign.

The three-time champion of the French Open (between 1997-2001) appears in the company’s new ads, some of which were shot in black and white.

When the choice was announced by the brand behind the crocodile logo, the tennis player described the French Open and Lacoste as being part of his childhood dreams, now “become reality.” 
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Lacoste Flag Collection 2012

Lacoste Flag Collection

Lacoste Flag Collection 2012

Lacoste unveils their new collection “Flag”, carrying sporting values​​, the spirit of international competition, inspired by the flags of each country.

With major international sporting events such as The London Olympics 2012 and Euros 2012, Lacoste has decided to hoist the flags and make its emblematic crocodile the standard bearer of 16 nations.

The Croco Flag polo shirt sees Lacoste’s signature little green mascot swapping his scaly shirt for the colours of a country over a classic white cotton pique.
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Lacoste 2012 women

Lacoste Spring 2012

Lacoste 2012 women

A more discreet crocodile, now in silk, a touch of leather and plenty of flow: Lacoste presented its Spring 2012 collection on Saturday with a focus on women, the first under its new artistic director Felipe Oliveira Baptista.

Oliveira Baptista said his vision in designing the line of clothes was that of a woman who was “energetic, casual and chic.”

Rene Lacoste, the French tennis player and businessman who founded the clothing empire in 1933, “was a visionary,” Oliveira said.
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