For the fourth Holiday Collector’s Series by Lacoste, Brazilian designers Fernando and Humberto Campana have created a range of polo shirts for Lacoste.

The special edition is based on their famed Alligator Chair, which shows how the reptiles pile up in mud beds during the dry season in their natural habitat.

This is replicated by embroidering a cluster of eight crocodile logos onto a classic men’s and women’s white polo shirt.

Lacoste has just announced that Hayden Christensen will be the face of their new scent, Challenge.

Popular, charming and handsome actor is known for his role of Anakin Skywalker from cult Star Wars.

Challenge features notes of tangerine, citron, bergamot, ginger, lavender, violet leaves, teak wood and ebony wood.

In honor of the release of its “Lacoste Red!” collection, a youth oriented “mod” revival, Lacoste has created a website that presents the new collection in a very attractive way.

Both a visual and audio experience (with latest French electro revelation, Yuksek, as a soundtrack…), the site is interactive and dynamic.

The intermediary videos on the site, shot from a very aerial perspective, give new meaning to the concept of print publicity.

Lacoste’s new perfume, Love of Pink, focused on women aged 16 to 24, is presented in a romantic fantasy of heart shaped bubbles and butterflies in this commercial from France.

Australian model Sarah Stephens wanders through the streets of Cape Town. She’s surrounded by heart shaped pink bubbles.

Those bubbles, representing being in love, have the power to bring out the butterflies and heart shaped confetti. Source: Theinspirationroom