Lacoste is launching a bright, glow-in-the-dark edition of its Lacoste L714s aviator-style sunglasses.
Lacoste worked with photographer Jacob Sutton and director Seb Edwards for its new campaign.
The Lacoste crocodile logo will make his way onto Team France’s outfits at the Olympic and Paralympic Games in Sochi, Russia, in February. The Lacoste brand replaces Adidas as the official outfitter for the French Olympic team.
Graphic designer Peter Saville has created a line of polo shirts for Lacoste without the brand’s iconic crocodile logo.
For the 80th anniversary of Lacoste, the clothing brand’s famous crocodile will be making a special appearance on éclair pastries by French luxury food retailer Fauchon.
Inspired by the LACOSTE white polo shirt, Eau de Lacoste L.12.12 collection captures the transformation of the iconic polo shirt into a fragrance.