Jennifer Lopez has inaugurated in Casablanca the Morocco Mall, billed as Africa’s largest shopping centre and among the world’s top five.

After Princess Lalla Meryem officially opened the mall on Thursday, the US star became its first customer and capped the glitzy launch with a private concert.

The sprawling megamall, which sits on 10 hectares of land facing the Atlantic Ocean, aims to attract 14 million visitors a year and become one top tourist destinations.

Jennifer Lopez is featured in the Italian automaker’s first commercial for the all-new 2012 Fiat 500 by Gucci.

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City.

The commercial parallels Chrysler Group LLC’s “Imported from Detroit” campaign, and is the third television ad Fiat has released starring Lopez.

The star is on a roll: following gigs for Gucci’s kids range, Gillette, and L’Oréal, the entertainer and owner of her own fashion brand is starring in new TOUS Jewelry ads.

Using chopsticks, umbrellas, and fans as props, Jennifer Lopez was shot by star photographer Ellen von Unwerth for the Spanish brand’s oriental-inspired campaign.

The visuals echo the spring/summer collection that consists of Indian rubies and mother-of-pearl arranged in lotus flower shapes.

From Christy Turlington to Natalie Portman, here are five of the most anticipated beauty campaigns for 2011.

Natalie Portman for Dior: The American actress has been making headlines everywhere lately for her performance in Black Swan.

On Wednesday, Portman nabbed yet another leading role when Dior named her the new face of Miss Dior Chérie, one of the brand’s iconic fragrances.

Jennifer Lopez, along with darling twins Max and Emme, are the faces of Gucci’s new children’s collection, available in stores this November.

The images were taken by Mert Alas and Marcus Piggott in Malibu, California, three months ago according to WWD.

Talking about the ad, Lopez said, “It’s the first time I have worked with my kids in this way. It was totally a special experience.”

The children’s collection, including clothing, accessories and shoes, is available for tots ranging in age from infant to 8 years.

Jennifer Lopez is attending the Cannes Film Festival with husband Marc Anthony, 41, and is staying on a $30 million yacht from fashion designer Roberto Cavalli with their young twins Max and Emme.

According to Daily Star: “The yacht comes with its own crew of four so it’s much plusher than any hotel. And Jen can have all her entourage under one roof.”

“She was adamant she wanted a really private trip because she’s got the babies with her. She jumped at the chance of staying on Roberto’s boat.”