Jaguar has launched a new ultra-luxurious version of its XJ flagship sedan at the 2012 Beijing Auto Show.

For the Ultimate edition, the XJ’s rear seats have been ditched in favour of two tailor-made, powered seats split by a champagne chiller, while a solid aluminium table with piano black trim folds out electronically.

Jaguar has released new details of its latest model at the New York Motor Show, as it continues a turnaround set to see it become a global luxury car brand.

The new F-Type is the spiritual successor of the Jaguar E-Type, one of the world’s most legendary roadsters and now a much sought-after collectible around the world.

Jaguar has introduced a subtle update to its famous Leaper logo, which now sports a shiny metallic finish as well as the Jaguar name situated below it.

The typeface used also features a shiny finish and is similar to the style used for the badges on Jaguar’s cars like the XF and XJ.

The revamp is part of Jaguar’s “Alive” campaign, which kicked off last month on Facebook and a new commercial that aired on YouTube.

A vintage, luxury Jaguar has been re-purposed by Dutch design firm Denieuwegeneratie so that it could serve as a stylish bookshelf in a living room.

The Jaguar Bookshelf was specifically designed for a Dutch Mountain house, an eco-friendly house built halfway into a hill, with a jutting roof that creates a mini-mountain.

Jaguar released official photos of the Jaguar XF Sportbrake ahead of the car’s debut at the 2012 Geneva Auto Show.

Jaguar has unveiled its most powerful open-topped GT ever on the first day of the Los Angeles Auto Show.

The automaker took the wraps off the XKR-S Convertible November 16, describing the model as a “new performance echelon” at the top of its XK range.

Boasting a 5.0-liter supercharged V8 engine, the model tops out at 300 km/h and manages 0-100 km/h in 4.4 seconds, the fastest time for a convertible Jaguar GT.