Former Chanel model and Parisienne par excellence Inès de la Fressange is putting the Paris back in L’Oréal with a new partnership announced March 30.

Paradoxically for a youth-obsessed industry, 53-year-old Fressange has rejuvenated fashion brands such as Roger Vivier, but L’Oréal hopes for the La Parisienne author to exude “timeless French chic” as ambassadress for the brand.

While the Chanel couture collection was inspired by paper, it was calligraphy that inspired the new Jean Paul Gaultier Spring 2009 Haute Couture collection.

Set to a huge screen with calligraphy images in motion, Gaultier introduced his dreamy couture creations that featured see-through fabrics, fishnets, embroideries, and high-waisted skirts and pants that illustrated the mastery of his craftsmanship.

Lace and embroidery were just some of the exclusive, meticulous details which came in black and white, like ink on paper.

Trousers turned into corsets, and silhouettes took on an 80s look with dresses, some of which were inspired by swimsuits.