With a strap made from the same gold leather as the shoes he wore for his world record setting sprint in 2008, the new Hublot Usain Bolt Watch is officially here.

The Hublot King Power Usain Bolt was developed in close consultation with the three-time Olympic champion and Swiss luxury watch brand ambassador.

The new watch contains Hublot’s HUB4100 chronograph movement, incorporates several signature elements that are representative of Bolt.

Safe maker Doettling paired with Hublot to create this cylindrical steel with lacquered semi-matte Hublot black panel inner tube safe for the ultimate watch collector.

Weighing around 180 kilograms the cylindrical safe sports an inner tube that turns inside of the outer shell, with two set of winders that can hold up to 42 watches.

The world’s biggest watch event opens to the public Thursday in Basel, Switzerland, on the back of a bumper year thanks to Asian demand for luxury timepieces.

Hublot, a subsidiary of French luxury goods group LVMH, will use the high-profile event to unveil “The $5 million” a watch comprising no less than 1,282 diamonds.

“This is the most precious watch ever created by Hublot and its long-standing partner, Atelier Bunter in Geneva,” said Hublot.

Hublot is launching the first ever timepiece that has a scratch-resistant gold case. Called the Hublot Magic Gold, the watches will be presented at BaselWorld 2012.

Hublot gold has a hardness rating of almost 1000 Vickers (most hardened steels are up to 600 Vickers).

This makes Hublot the hardest in the world, and by some margin it can only really be “scratched” by a diamond.

Hublot has joined the stream of limited edition models by issuing its new F1 King Power Interlagos watch.

This marks the second new Hublot F1 watch unveiled this month and the eighth model overall for the Hublot F1 collection.

It is dedicated to the Formula 1 Grande Premio Petrobras do Brasil 2011 competition, the last Grand Prix of this season’s Formula One World Championship.

Swiss luxury watchmaking brand Hublot announced at the Guangzhou International Auto Show that the brand has become the watchmaking partner of Ferrari.

Hublot took this occasion to unveil the Big Bang Chrono Tourbillon Ferrari; the first Hublot timepiece made with its partner.

There will only be 20 of the Big Bang Chrono Tourbillon Ferrari timepieces available, which also marks the 20th anniversary of the automaker’s presence in China.