Hublot is launching the first ever timepiece that has a scratch-resistant gold case. Called the Hublot Magic Gold, the watches will be presented at BaselWorld 2012.

Hublot gold has a hardness rating of almost 1000 Vickers (most hardened steels are up to 600 Vickers).

This makes Hublot the hardest in the world, and by some margin it can only really be “scratched” by a diamond.

Hublot has joined the stream of limited edition models by issuing its new F1 King Power Interlagos watch.

This marks the second new Hublot F1 watch unveiled this month and the eighth model overall for the Hublot F1 collection.

It is dedicated to the Formula 1 Grande Premio Petrobras do Brasil 2011 competition, the last Grand Prix of this season’s Formula One World Championship.

Swiss luxury watchmaking brand Hublot announced at the Guangzhou International Auto Show that the brand has become the watchmaking partner of Ferrari.

Hublot took this occasion to unveil the Big Bang Chrono Tourbillon Ferrari; the first Hublot timepiece made with its partner.

There will only be 20 of the Big Bang Chrono Tourbillon Ferrari timepieces available, which also marks the 20th anniversary of the automaker’s presence in China.

Luxury Swiss watchmaker Hublot has created a $5 million diamond-encrusted ladies’ watch and plans to unveil it next year, Bloomberg reports.

The watch contains as many as 300 carats of polished diamonds, and is more expensive by $2 million than the Big Bang diamond watch model sold this year.

“Women are buying more than men, women are buying more often than men and women are very influential over men, so you have three good reasons to work on this population,” Chief Executive Officer Jean-Claude Biver said in an interview.

Hublot have released in collaboration with Polo Gold Cup Gstaad the limited edition Chukker Bang.

The new watch is inspired by the world of polo, and even developed together with Facundo Piers, who is one of the wold’s best polo players.

Movement is the Swiss automatic Hublot caliber HUB1141 flyback automatic chronograph movement with 59 jewels, 28,800 vph and a power reserve of 42 hours.

Luxury watch maker Hublot has opened its first boutique in the Western United States in Beverly Hills, California.

Internationally recognized as a luxury capital, Beverly Hills is home to the world’s most exclusive stores, with Rodeo Drive at its epicenter.

The Hublot Boutique Beverly Hills is located in the heart of the city’s most prestigious shopping district, on Brighton Way at Rodeo Drive.