Branding Horsepower: The Enduring Role of Horses in Luxury Logos
LUXUO explores how luxury brands deploy equine logos as a form of visual shorthand to communicate performance and credibility at a glance.
Cultural Symbolism to Commercial Strategy: Luxury in the Year of the Horse
Luxury brands are turning to equestrian heritage, zodiac motifs and local collaborations to spark cultural resonance and drive seasonal demand during the Year of the Fire Horse.
The Longines Equestrian Pocket Watch Horses Trio 1911
The Longines Equestrian Pocket Watch Horses Trio 1911 is a classically-styled pocket watch with a decorated caseback showing a trio of horses.
Mercedes-Benz Fashion Week Fall 2013 Ad Campaign
Karlie Kloss is the latest model to star in Mercedes-Benz’s fashion campaign shot by Ryan McGinley for the upcoming autumn-winter 2013 shows.
Simon Baker is Longines’ Newest Ambassador
At this year’s Prix de Diane in Chantilly (France), Longines introduced The Mentalist’s Simon Baker as their “Ambassador of Elegance.”
Hermes Timepieces 2010 Ad Campaign
Hermes has unveiled its latest advertising campaign showcasing its watches against a series of equestrian-themed images. The set of advertisements depict horses in a variety of dramatic scenes and odd locations, running alongside images of the watchmakers newest models. The pictures were taken by Tim Flach, and each image is separated by the brand’s ribbon, […]
