Hermes has unveiled its latest advertising campaign showcasing its watches against a series of equestrian-themed images.

The set of advertisements depict horses in a variety of dramatic scenes and odd locations, running alongside images of the watchmakers newest models.

The pictures were taken by Tim Flach, and each image is separated by the brand’s ribbon, which reads: Hermes Sellier – Hermes Horologer.

French luxury goods firm Hermes has announced that it will be launching a collection of fine jewelry with accessories designer Pierre Hardy.

The 14 piece collection of “haute bijouterie” was inspired by the shape of a horse’s hoof to keep with the fashion house’s equestrian roots.

Prices range from $23,675 for a pair of rose gold and black jade earrings to $880,000 for a diamond necklace.

“Devoted equestrians can now trot and canter in the comfort of their own home thanks to the world’s most advanced rocking horse.

The $80,000 virtual reality riding machine called Ridemaster Pro combines a mechanical horse with a host of electronic sensors and a screen to recreate the joys of an outdoor ride without the need for mucking out..”

Its makers, Racewood Simulators, say the Ridemaster Pro enables horse lovers to use normal riding techniques to trot, canter and prompt any number of advanced manoeuvres for those who don’t have space for a horse.

It is pretty cost effective though as you don’t have any maintainance costs like food, vets, cleaning and you don’t need the space or a dressage arena .

“With one of our simulators you can ride at any time of day in a centrally heated or air-conditioned environment” said company managing director Bill Greenwood. “We also sell to Scandinavian countries where the weather is miserable and raining and to Dubai where it’s 40 degrees centigrade and too hot to ride.”

The Ridemaster Pro comes with a screen upfront which displays a number of courses and to replicate a real horse closely, users will sit on a synthetic horse model that gives real time feedback. A calorie counter can be added.

For $80,000, you will look ultra stupid just riding away to nowhere but I admit If you want to teach large groups of completely unskilled riders the basics, this would be more cost effective than a comparable number of well-trained horses.