Hublot is launching the first ever timepiece that has a scratch-resistant gold case. Called the Hublot Magic Gold, the watches will be presented at BaselWorld 2012.

Hublot gold has a hardness rating of almost 1000 Vickers (most hardened steels are up to 600 Vickers).

This makes Hublot the hardest in the world, and by some margin it can only really be “scratched” by a diamond.

Miansai have unveiled this gorgeous iPhone 4 case made of solid gold. It can be purchased either in yellow or rose gold.

Crafted by hand at Miansai, it can be customized according to the client’s tastes. Every case is engraved with its limited edition number. Price: $10,000.

Closing 2011 with the ultimate gesture of luxury, and upholding an annual premium tradition, Moët & Chandon presents the Golden Premium Jeroboam.

Moët & Chandon transforms the Impérial bottle into a limited-edition keepsake allowing champagne lovers to create their own masterpiece.

“Being unique is the essence of luxury: By signing its Golden Premium Jeroboam, each Moët lover can elevate an end-of-year gesture into a moment to remember.”

A nearly two million dollar golden Christmas tree has been put on display for the holiday season in Tokyo.

Tokyo’s jewellery store Ginza Tanaka unveiled its 2.4 meters tall Golden Christmas Tree, which is made from 12 kilograms of pure gold, worth 1.95 million US dollars.

It took 15 craftsmen four and a half months to complete the creation. The store says it’s the most expensive Christmas tree they’ve ever created.

An award-winning British cheese maker has created what’s being called the most expensive cheese in Britain with its Stilton Gold, a premium white Stilton made with edible gold leaf and gold-flecked cinnamon schnapps.

At £608 a kilo — Long Clawson’s Stilton Gold is bedecked in flecks of gold and is meant to be an extra luxurious addition to cheeseboards for the holiday season.

For $19,000, a company called Mr. Kennedy will make you 24-carat gold laces which take about 120 hrs to make by hand.

“The world’s only precious metal shoelaces” are finely crafted using “ancient, artisan jewelry techniques.”

The man behind the laces is Colin Hart, who named his company after ‘Mr Kennedy’, inventor of the modern-day shoelace.