People Magazine reports that Eva Longoria Parker is taking her Beso restaurant concept to Las Vegas.

Beso Vegas will officially open its doors on New Year’s Eve 2010 with an exclusive event hosted by Longoria Parker.

Headed by celebrity chef Todd English the two-story restaurant will have items tailored to Vegas but also signature dishes, including tortilla soup, paella, and guacamole.

Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.”

With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice.

The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella.

The men are supported by tennis ace Rodger Federer, Swedish striker Zlatan Ibrahimovic, Liverpool hot-shot Fernando Torres and Tony Parker (with his wife, Eva Longoria, that throw his trainers off the balcony of their high rise flat).