
French luxury-goods company Christian Dior Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales.
The new Dior phone, priced from €3,500 ($5,000) and up, comes after competitors such as Prada SpA and Dolce & Gabbana have turned their fashion-branded mobile phones into significant businesses.
The phones will be made by a small French manufacturer, ModeLabs Group.
Dior Chief Executive Sidney Toledano says the idea of creating a Dior phone was driven by demand in new luxury markets such as China and Russia. “In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone,”.

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Fashion on 16th May 2008 |
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Blake Lively from the hit series Gossip Girl had her work cut out for her at a recent Vanity Fair photo shoot.
Her day included prancing around in a 33-pound Christian Dior gown! The yellow satin gown dazzled with Swarovski crystals detailing, 6,000 sequins and detailed hand stitching.

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Children on 7th April 2008 |
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Made of the finest soft leather, they are reminiscent of ballet slippers, pale pink with a simple front tie closure.
The signature Dior gold “D” sits at the center of the bow and cutout detail in the leather accentuates the toe and heel.
Available on eluxury.com for $175. Source: Luxist
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Fashion on 7th April 2008 |
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If you’ve ever felt the need to spend $600 on a pair of jeans you are in luck. Dior designed these “radioactive” men’s jeans that are made of 100% cotton, in a dark wash, with a shiny metallic finish. The five pocket cut and button fly appear pretty standard, as does the slightly tapered leg, so my guess is you are paying for the unique silver “radioactive” look, unless they also repel spills…. or are wind resistant, who knows! Available online and in Dior boutiques for $600.
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Fashion on 10th March 2008 |
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he quintessence of cuteness, Dior’s smiling teddy bear is proudly dressed up in the classic Dior Logo canvas, with added softness for baby.
A colorful burst of shimmering embroidered flowers blooms on the bear’s left chest, adding another touch of joy to this chic, cheerful bear. Made in France. Price: $265
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Beauty on 1st March 2008 |
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Dior’s new “Golden Skincare” line (L’Or de Vie translates to gold of life) was launched earlier this year. The reaction was immediate: stores on both sides of the Atlantic could barely keep the product in stock. With L’Or de Vie, Dior has taken anti-aging skin care to royal standards. The line is a partnership with Château d’Yquem (creators of the most mythical wine in the world) to create a wine-inspired line of pure luxury.
Dubbed “a skin care miracle”, the secret behind this wonder skin care line resides in Dior’s well-guarded formula. L’Or de Vie is the result of the extraction and transformation of vital ingredients found in certain types of vines that have the power to regenerate and improve year after year. Dior has captured these regenerative properties and has packaged them into skin care technology.
L’Or de Vie rejuvenates, re-stimulates, re-hydrates the skin and protects skin against external free-radicals. You’ll feel the difference from the first application of the skin care duo.
L’Or de Vie can be part of your regime as early as in your 30s as a prevention and rejuvenation treatment. More mature skin types will see the benefits of L’Or de Vie for its ability to re-stimulate the cells.
L’Or de Vie is a two-part treatment – L’Extrait Serum is followed by La Crème (intensive cream). L’Extrait is a pure antioxidant concentrate that acts like a veil on the skin, providing it with radiance, suppleness and elasticity. La Crème is an intensive formula that combines the antioxidant power of L’Or de Vie with Dior’s age-defying know-how. Although La Crème is very intensive, it can also be used by combination skin types.
L’Extrait sells for $420 for the 15-ml/0.5 oz. bottle and La Crème retails for $380 for the 50-ml jar. You’ll find this golden line at Holt Renfrew stores across Canada.