Luxury watchmaker IWC Schaffhausen has unveiled a new flagship boutique in the Chinese capital.

Ferrari celebrated the 20th anniversary of its arrival in China Thursday with a day of events around Guangzhou including a supercar procession featuring over 130 Ferraris and a gala dinner in honor of the brand’s Chinese clients.

Italian luxury label Marni recently opened three new shops in China — a flagship store in Shenyang as well as new boutiques in Shanghai’s REEL shopping centre and Nanjing’s Deji Plaza.

Swiss watch company Patek Philippe last week opened its second store in China, a 13,000-square-foot retail outlet and parlor in Shanghai in the former residence of the British consulate, one of the city’s priciest parcels of real estate.

Shang Xia, meaning “up” and “down”, recently opened a second store in China, with a boutique in Beijing’s China World Mall.

The Chinese brand, established in 2008, is attempting to build a domestic luxury label in a modern Chinese aesthetic, and has added to its presence in Shanghai with a new store in Beijing.

French luxury maison Hermès opened in July an exclusive store dedicated to its luxury watch collections in Beijing, China.