La Montre Hermès joined forces with architect Toyo Ito to create its BaselWorld 2013 pavilion located in the heart of the venue.

Monster and Swiss watchmaker Hublot have unveiled the “Inspiration Hublot” luxury headphones at Baselworld 2013.

Italian luxury brand Versace is unveiling a new collection of watches under its Versus label at Baselworld, one of the luxury calendar’s biggest events.

The Swiss watchmaker Corum said Wednesday it had been acquired by China Haidian in the first purchase of a luxury Swiss watch company by a Chinese rival.

Burberry will be at Baselworld – the world’s biggest watch trade fair - from 25th April to 2nd May 2013. It will be the first time that Burberry will take part in this event.

The world’s biggest watch event opens to the public Thursday in Basel, Switzerland, on the back of a bumper year thanks to Asian demand for luxury timepieces.

Hublot, a subsidiary of French luxury goods group LVMH, will use the high-profile event to unveil “The $5 million” a watch comprising no less than 1,282 diamonds.

“This is the most precious watch ever created by Hublot and its long-standing partner, Atelier Bunter in Geneva,” said Hublot.