Giorgio Armani’s home division is to deck out the interior of exclusive apartments in Rome, as part of a project to convert a historical building into a complex of luxury serviced flats.

Some 62 apartments are planned in the Cavour220 project, a residential block occupying 12,000 sq m and composed of 6 linked buildings surrounding a garden.

Owners will be able to customize the units personal tastes on the basis of layouts and finishes proposed by Armani Casa, admittedly likely a narrow range.

Giorgio Armani has unveiled his vision for his latest store: « Massive » can’t even begin to describe the 43,000 square-foot space that will house all of the designer’s collections - from the mainline Emporio Armani and Giorgio Armani ranges to Armani Casa and Armani Jeans.

Set along New York’s trend setting Fifth Avenue, the space, which formerly housed Hugo Boss, will give its customers a “total experience” that will include an in –house restaurant.

Armani himself was actively involved in the design, which was realised by architects Doriana and Massimilano Fukas – the creative minds behind the brand’s Chater House and Ginza Tower concept stores in Hong Kong and Tokyo respectively.