Milou van Groesen, shot by Mert & marcus, replaces Sasha Pivovarova as the face of Giorgio Armani’s spring 2012 campaign.

Emporio Armani’s Spring 2012 ad campaign has been released and it features Tao Okamoto, Kendra Spears and Wang Xiao.

Giorgio Armani has opened his flagship Armani hotel in Milan, a joint venture with the Dubai developer Emaar Properties.

Located in the 1937 building that also houses Armani’s Manzoni 31 flagship, the hotel covers 162,000 square feet over floors two to eight.

The “palazzo” hotel, which is in the centre of the Italian city, boasts 95 rooms with a focus on “luxury, calm and beauty”.

Armani has released a video teaser for its underwear campaign starring the singer.

Shortly after launching its men’s campain with tennis player Rafael Nadal, Armani has released long-awaited images for its jeans range starring pop star Rihanna.

The singer is taking over from actress Megan Fox for the campaign, with the second batch of images — for the brand’s underwear line — yet to be brought out.

Rihanna is upping her advertising game at the moment, also having just been named the new face of skincare brand Nivea.

Here is a first look at Megan Fox starring in Giorgio Armani Beauty 2011 Christmas Collection. The collection is called “Madre Perla” and it’s limited worldwide.

Megan wears Madre Perla Palette, Gloss d’Armani Rouge, and ‘Eyes To Kill’ Eye Shadows which is available in Gold, Silver and a shimmering Gold & Silver blend.

Megan is also the face of the fashion brand’s fragrance, Armani Code, and appeared in Emporio Armani’s women’s underwear and Armani Jeans ads last year.

The Italian fashion brand has released its latest underwear and jeans campaigns starring the world’s number one tennis player.

Nadal — photographed by Steven Klein — is the third athlete to front the campaign, following in the footsteps of David Beckham and Cristiano Ronaldo.

The tennis player’s female counterpart for the brand’s underwear campaign is singer Rihanna who will replace actress Megan Fox. Her ads are yet to be released.